Diptyque is a luxury Anglo-French fragrance brand founded in 1961 at 34 Boulevard Saint-Germain in the 5th arrondissement of Paris.[1] The company produces eau de parfum, eau de toilette, scented candles,[1] and perfume oil diffusers. The original boutique still operates at the same location in Paris, and the brand has 124[2] boutiques in place including London, Tokyo, New York City, Washington DC, Hong Kong, Basel, Doha, Dubai, Madrid, Milan, Beverly Hills, Miami, Las Vegas, Chicago, San Francisco, Toronto, Vancouver and Seoul.[3] The name comes from the Ancient Greek word (δίπτυχος), meaning a two-panel image.

Products on display at Diptyque
Candles on display at Diptyque

History

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The company was founded by Yves Coueslant (a stage designer),[4] Christiane Gautrot (an interior designer) and Desmond Knox-Leet (a painter).[2] The first shop they opened sold fabric designs and various decorative items, but by 1963, they had introduced scented candles.[5] By 1968, it came out with its first eau de toilette, called L’Eau. Over the years, more perfumes and scented candles were developed with perfumers including Olivia Giacobetti, Olivier Pescheux and Fabrice Pellegrin.[4]

The signature black and white labels affixed to the candles were designed and hand-drawn by Knox-Leet.[5] After Knox-Leet's sudden death in 1993, following an operation for appendicitis, Coueslant took over the design of the labels, and Mohamed Lataoui, another friend, became managing director.[4]

In 2005, Diptyque was bought by London-based private equity firm Manzanita Capital.[6]

Fragrances

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Boulevard Saint-Germain no. 034 Diptyque parfumeur
  • L’Eau (by Norbert Bijaoui, 1968)
  • Vinaigre de Toilette (1973)[4]
  • L'Eau Trois (1975)[4]
  • Virgilio (1990)[4]
  • Philosykos (by Olivia Giacobetti, 1996)[7]
  • Eau des Sens (by Olivier Pescheux)[8]
  • Tam Dao (2003)[4]
  • Do Son (2004)[4]
  • Eau de Tarocco (by Olivier Pescheux, 2008)[9]
  • L'Ombre dans l'Eau
  • Eau Rose
  • Figuier
  • Baies
  • Fleur de Peau
  • Eau Duelle
  • Orphéon
  • L'eau Papier
  • Eau de Minthé
  • Olène
  • Eau Mohéli (by Olivier Pescheux)[8]
  • Eau Nabati
  • Vetyverio
  • 34 Boulevard Saint Germain (by Olivier Pescheux)[8]
  • Oyédo
  • Eau Rihla[10]

See also

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References

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  1. ^ a b The Untold Story Behind Paris’s Most Charming Boutique The Wall Street Journal, Aleksandra Crapanzano, June 21, 2018,
  2. ^ a b Dodds, Rosanna (2024-05-08). "Maison Diptyque lands in London". Financial Times. Retrieved 2024-10-31.
  3. ^ "Diptyque Stores". Archived from the original on 2021-12-19. Retrieved 2021-05-21.
  4. ^ a b c d e f g h Lyall, Joanna (2013-11-18). "Yves Coueslant obituary". The Guardian. ISSN 0261-3077. Retrieved 2024-10-31.
  5. ^ a b Greenbaum, Hilary (2011-03-17). "Who Made Those Labels?". The 6th Floor Blog - The New York Times. Retrieved 2024-10-31.
  6. ^ Thomas, Ellen (2019-08-14). "Diptyque Is Making Scented Tattoos". WWD. Retrieved 2021-04-15.
  7. ^ Burr, Chandler (2008-05-29). "Scent Notes | L'Eau des Hespérides by Diptyque". T Magazine. Retrieved 2024-10-31.
  8. ^ a b c Salibian, Sandra (2023-07-11). "Master Perfumer Olivier Pescheux Dies at 57". WWD. Retrieved 2024-10-31.
  9. ^ Chandler Burr (28 May 2009), Scent Notes: L’Eau de Tarocco by Diptyque T: The New York Times Style Magazine.
  10. ^ "All Fragrances | Diptyque Paris". Diptyque. Retrieved 2024-10-31.
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