Deli Group Co., Ltd. (simplified Chinese: 得力集团有限公司; traditional Chinese: 得力集團有限公司), also known as Deli Group, commonly referred to as Deli, is a Chinese stationery manufacturer[2] based in Ningbo, Zhejiang.[3] The company was founded by Fujun Lou in 1981.[4] It operates design centers in Shanghai, Tokyo and Seoul.[5]
 | |
| Company type | Private |
|---|---|
| Industry | Stationery |
| Founded | 1981 |
| Founder | Fujun Lou |
| Headquarters | Ningbo[1] |
Area served | Worldwide |
Number of employees | 12,000 |
| Website | deliworld.com |
History
editThe company was formed in 1981. In 1995, the "Deli" brand was officially launched.[4] In 1997, Fujun Lou established Ningbo Deli Group Co., Ltd., which was positioned as a comprehensive stationery supplier.[4]
In 2016, the company's first laser engineering machine was introduced.[6] In May 2019, Deli set up a joint venture with Japan-based PLUS.[7] In 2020, its revenue amounted to RMB 38 billion.[8]
References
edit- ^ "Jadi Imaging to sell Nusign premium stationeries". New Straits Times. July 10, 2020.
- ^ "Chinese stationery brand Deli forays into India". Hindustan Times. April 11, 2009.
- ^ "Omega Distribution holds Deli Dealer's Summit". The Daily Observer. March 4, 2018.
- ^ a b c "得力"回怼"花西子背后：文具业需求收缩，转型迫在眉睫". Sina. September 28, 2023.
- ^ "文具产业助力宁海经济腾飞". China Youth Daily. December 6, 2018. Archived from the original on April 19, 2024.
- ^ "国货正当潮 得力国产打印机何以致胜". Xinhua News Agency. August 19, 2022.
- ^ "日本普乐士携手得力在中国卖办公家具". The Nikkei. August 13, 2020. Archived from the original on October 27, 2022.
- ^ Liu Xiaolin (May 9, 2022). "A Conversation with the CEO of Deli Group". The Economic Observer. Archived from the original on June 27, 2022.