David Droga (born 1968) is an Australian advertising executive and the founder of Droga5, an advertising agency headquartered in New York City.[1][2]
David Droga | |
|---|---|
 | |
| Born | David Bjorn Droga 1968 Perisher Valley, New South Wales, Australia |
| Nationality | Australian |
| Education | The King's School |
| Occupation | Creative chairman |
Droga5 was acquired by Accenture in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021.[3][4][5]
Early life and education
editDroga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[6][7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[8] Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Paramatta, Sydney.[9] He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.[10][11]
Career
editSix months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney. His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion.[12] Droga became a Partner and Executive Creative Director of OMON.[13][14]
In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia.[15] Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[16][17] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[18] In 2000, Publicis Groupe acquired Saatchi[19] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[20]
Droga5
editDroga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[21]
Accenture Song
editAccenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[22][23]
References
edit- ^ Bonilla, Brian (18 May 2021). "DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL". Ad Age. Retrieved 9 June 2021.
- ^ Jardine, Alexandra (24 February 2022). "Droga5 opens in Brazil with inaugural client Netflix". Ad Age. Retrieved 17 May 2023.
- ^ Beer, Jeff (3 April 2019). "Why Accenture Interactive buying ad agency Droga5 is such a big deal".
- ^ Lewis, Shauna (19 August 2021). "David Droga becomes CEO and creative chairman of Accenture Interactive". www.campaignlive.com. Retrieved 17 May 2023.
- ^ Dan, Avi (19 August 2021). "David Droga, Who Started in the Mailroom, Is Now the King of Advertising". Forbes. Retrieved 17 May 2023.
- ^ "David Droga Biography". allamericanspeakers.com. Retrieved 26 March 2019.
- ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company.
- ^ "PROFILE: Dave Droga". Campaign Live. 31 March 2003. Retrieved 18 December 2022.
David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.
- ^ Stewart, Cameron (22 January 2022). "How David Droga became the world's most powerful adman". The Australian.
- ^ "David Droga". Adweek. 22 July 2002.
- ^ "A step back in time – 30 years of great advertising – AdNews". www.adnews.com.au. Retrieved 19 May 2023.
- ^ "David Droga Acceptance Speech". www.lionscreativity.com. Retrieved 18 May 2023.
- ^ "ADC Hall of Fame Awards". ADC.
- ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV.
- ^ "Publicis Worldwide Appoints David Droga Worldwide Creative Director". PR Newswire. 13 December 2002.
- ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea.
- ^ "About David Droga". Berlin School of Creative Leadership.
- ^ "ADC Hall of Fame David Droga". Art Director's Club.
- ^ "Publicis to buy Saatchi for $1.9 billion – Jun. 20, 2000". money.cnn.com. Retrieved 18 May 2023.
- ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age.
- ^ Griner, David (3 April 2019). "Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency". www.adweek.com. Retrieved 19 May 2023.
- ^ "David Droga, CEO and Creative Chairman, Accenture Interactive".
- ^ Diaz, Ann-Christine (6 September 2022). "David Droga looks back at one year as Accenture Song CEO". Ad Age. Retrieved 19 May 2023.