DXLX (100.7 FM), broadcasting as Barangay FM 100.7, is a radio station owned and operated by GMA Network Inc. The station's studio and offices are located at the 2nd floor, Centro Mariano Bldg., Sergio Osmeña St., Cagayan de Oro, while its transmitter is located at GMA Transmitter Site, Malasag, Brgy. Cugman, Cagayan de Oro.[1][2][3][4][5]
 | |
| Broadcast area | Misamis Oriental, parts of Lanao del Norte and Bukidnon |
|---|---|
| Frequency | 100.7 MHz |
| Branding | Barangay FM 100.7 |
| Programming | |
| Language(s) | Cebuano, Filipino |
| Format | Contemporary MOR, OPM |
| Network | Barangay FM |
| Ownership | |
| Owner | GMA Network Inc. |
| GMA TV-35 Cagayan de Oro GTV 43 Cagayan de Oro (defunct) | |
| History | |
First air date | 1981 |
Former names |
|
Call sign meaning | LX (Roman numeral of 60) |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000 watts |
| ERP | 67,000 watts |
| Links | |
| Website | www.gmanetwork.com |
History
edit1981-1992: LX 100.7
editThe station began operations in 1981 as LX 100.7: The Romantic Touch. It was the second FM station of the Romantic Touch network under the ownership of Republic Broadcasting System; a year after DYRT in Cebu was established under the such branding on February 4, 1980. The station carrying an easy listening format using the English medium. However, it went off the air on April 29, 1992.
1995-2014: Campus Radio 100.7
editOn March 1, 1995, after 3 years of silence, the station went back on the air as Campus Radio 100.7, with the slogan "Forever"; the same day when Mike Enriquez took over GMA's radio operations under the RGMA Network. At the same time, it switched to a mass-based format. In 1998, when GMA Cagayan de Oro was established, it changed its slogan to Patsadaha Uy! and Nindota Ah, similar to Cebu station. On July 29, 2002, it was rebranded as Wow FM, only to be rebranded back to Campus Radio a couple of years later.
2014-present: Barangay 100.7
editOn February 17, 2014, as part of RGMA's brand unification, the station rebranded as Barangay 100.7 and carried-over the slogan "Isang Bansa, Isang Barangay". Following the launch, it began simulcasting a handful of programs from its flagship station in Manila. In 2020, the station re-adapted its slogan "Forever" while the old slogan "Nindota AH!" retained for some reason.
References
edit- ^ "Cagayan De Oro Mass Media". Archived from the original on January 28, 2020. Retrieved November 3, 2020.
- ^ New radio station in CDO to go on air
- ^ Preferences of FM Radio Listeners in Cagayan De Oro City Based on the Functional Approaches of Broadcast Media
- ^ Bombo Radyo tops Kantar Media survey in CDO; RGMA leads all FM stations
- ^ Barangay LS: One country, one barangay, one sound
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