Crispa is a Philippine brand of shirts.
| Product type | Shirt |
|---|---|
| Owner | VNF and Sons, Inc. |
| Country | Philippines |
| Introduced | 1948 |
| Previous owners |
|
| Website | crispa |
Background
editCrispa was established in 1948[1] as a department store chain by the spouses Pablo and Crisanta Floro.[2] The name is a portmanteau of the couple's first names and was later also used for its textile manufacturing business.[2]
The brand gained a good reputation by the 1970s with its line of T-shirts, coinciding with the success of its basketball team, the Crispa Redmanizers.[1][2][3] The basketball team was established in 1956 by Valeriano "Danny" Floro, one of the sons of the Floro couple.[1][2]
The original Crispa shirts and underwear were made purely from cotton and underwent a mechanical process called "Redmanization" to make the cloth dimensionally stable and more resilient to unwanted shrinking after washing.[1][3] Crispa's garment and textile products were marketed as "Redmanized", "shrunk-to-fit".[1][3] Crispa would discontinue its manufacturing and retail businesses, as well as disband its basketball team, following the decline of the Floro business enterprises by the late-1980s.[citation needed]
During the mid-2000s, the Crispa brand was briefly revived by Star Textiles, Inc. with a line of shirts similar to the original line.
In 2020, VNF and Sons, Inc., owned by certain grandchildren of Danny Floro, revived the Crispa brand with the introduction of a new line of T-shirts.[1][2][3]
See also
editReferences
edit- ^ a b c d e f Defensor, Tet (8 June 2021). "Crispa makes a comeback". Manila Standard. Retrieved 23 August 2023.
- ^ a b c d e Gomez, Jerome (3 August 2021). "This Crispa shirt revival is taking us back to the wild days of PH basketball". ANCX. Retrieved 25 November 2021.
- ^ a b c d "Crispa Redmanizers t-shirts making comeback". BusinessMirror. November 25, 2021. Retrieved November 25, 2021.
Further reading
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