Clément Motor Company was established in 1906 by Adolphe Clément-Bayard in Coventry, England, to build Gladiator cars, sometimes known as Clément-Gladiators, under licence. Some of these cars were equipped with engines manufactured nearby in Saint-Denis Paris by Aster in single, twin or four cylinder configurations. The complex inter-relationships of the French and English motor industry at that time (see Adolphe Clément-Bayard - Motor manufacturing) meant that the cars were marketed with the slogan Simply Clément, nothing else to avoid confusion with Clément-Talbots which by then were known only as Talbot.[1] Various sources record that motorcars were manufactured and sold under the Clément brand between 1907 (1908[2]) and 1914. The company is recorded as Clément Motor company Ltd., Coventry, Warwickshire.[3][2][1]