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Charles O'Tudor (born June 20, 1971) is a Nigerian brand strategist, public speaker, and businessman. He is the principal consultant for the Adstrat Branding Management Consortium.[1]
Charles O'Tudor | |
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| Born | 20 June 1971 |
| Occupations |
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| Years active | 1990s– |
Education
editO'Tudor was raised in Cross River State, Nigeria. He received his primary education at Command Children School in Lagos State, and his secondary education at Command Secondary School, Ikeja, Lagos State, where he bagged his West African School Certificate (WASC) in 1987.
He holds a bachelor's degree in sociology from the University of Jos[2] and is an alumnus of the University of the Witwatersrand, Johannesburg, South Africa, where he received certificates in management and measuring organizational strategies, product strategy, and brand management.[3] He is an associate member of the Advertising Practitioners Council of Nigeria (APCON) and the Nigerian Institute of Public Relations (NIPR).[4]
Career
edit A major contributor to this section appears to have a close connection with its subject. (February 2017) |
O’Tudor began his career in advertising and branding at Shops Bankole Sagie Advertising, where he worked for three years as an advertising executive. O'Tudor went to become Deputy Manager at Explicit Communications, where he managed multinational accounts. Then he went on to become client services manager at Solutions. In 2001, he founded Adstrat BMC Ltd., with him being the principal consultant.[5]
O'Tudor was appointed anchor of the Bank PHB-sponsored show, the Intern TV Show.[6][7]
O'Tudor founded the programme BrandsArise. O'Tudor has attended public functions where he gave lectures on branding.[8][9] O'Tudor's standpoint on the "Rebranding Nigeria Campaign" (an initiative under Professor Dora Akunyili's Ministry of Information and Communications) was in his article titled "Rebranding Nigeria: Myths and Realities". In April 2005, Charles O'Tudor was appointed a member of the Lagos State Health Advocacy Implementation Committee, an initiative with the stated goal of raising awareness about the availability of free health care programmes.
Honours
edit A major contributor to this section appears to have a close connection with its subject. (February 2017) |
Adstrat was endorsed by the State's Commissioner of Health, Jide Idris, "to deliver on the promises of the Health Advocacy Implementation Committee."[10] O'Tudor led a team of brand strategists that bid for and won Cross River State's pioneer Out of Home Media Project which was recently passed into law by the State House of Assembly.[11]
In 2005, he entered the "Junior Chamber International Hall of All Time Fame of Exemplary Leaders".[12] He was also awarded The Brand Consultant of the Year Award by CITY People Magazine. He was appointed a member of the Obudu Ranch International Mountain Race Marketing Committee and Chairman of its Sub Committee on Brand Strategy, Marketing and Advertising by the Governor of Cross-River State, Senator Liyel Imoke. He is a member of the Board of Judges; a member of the Roundtable, and the Wits Business School Alumni Association, University of the Witwatersrand.[13]
Personal life
editO’Tudor is married with three children: Vanzale, Dorothy and Daniel. In 2012, he changed his trademark look when he shaved his dreadlocks, which he had for decades.[14][15]
References
edit- ^ "Defining the Pace of Brand Communication". PRNigeria. 30 September 2009. Archived from the original on 31 October 2016. Retrieved 27 February 2015.
- ^ "Charles Otudor". The Future Project. 26 May 2019. Retrieved 2 June 2023.
- ^ "Consumer experience is critical to branding — Charles O'Tudor". Punch Newspapers. 27 April 2019. Retrieved 23 March 2023.
- ^ "CHARLES O TUDOR". Archived from the original on 27 February 2015. Retrieved 27 February 2015.
- ^ "Charles O'Tudor". Archived from the original on 27 February 2015.
- ^ "O'Tudor to anchor Intern Reality Show". PRNigeria. 8 October 2006. Archived from the original on 27 February 2015.
- ^ Flora Onwudiwe (9 April 2007). "Bank PHB employs 10 interns". TheNation.
- ^ Steve Harris. "Charles O'Tudor:The Boss of Branding". Archived from the original on 18 June 2014. Retrieved 27 February 2015.
- ^ "Join Alibaba, Tara Fela-Durotoye, Charles O'Tudor and Steve Harris for MASTERING THE BUSINESS OF YOUR TALENT 2.0". Vine. 3 October 2013.
- ^ "Lagos Health Commissioner Endorses Adstrat". ThisDay. 17 April 2005.
- ^ "Cross River Appoints ADSTRAT Media as Outdoor Signage Regulator". Archived from the original on 27 February 2015. Retrieved 27 February 2015.
- ^ Samuel Famakinwa (16 September 2005). "The I-Pod Generation Comes to Town". Online Nigeria.
- ^ "CHARLES O TUDOR". Archived from the original on 27 February 2015. Retrieved 27 February 2015.
- ^ Nkarenyi Ukonu (19 August 2012). "Charles O'Tudor shaves off dreadlocks". Punch. Archived from the original on 28 February 2015.
- ^ Lanre Odukoya (21 September 2013). "Omolabake Sofola-Ibukunoluwa – Medical Doctor Was All I Wanted to Be". ThisDay.