This article contains promotional content. (May 2024) |
CapCut, known in China as JianYing (Chinese: 剪映; pinyin: Jiǎnyìng) and formerly internationally as ViaMaker, is a Chinese short-form video editing app developed by ByteDance.
 | |
| Other names | JianYing Viamaker |
|---|---|
| Developer(s) | ByteDance |
| Initial release | May 2019 |
| Operating system | iOS iPadOS MacOS Android Microsoft Windows |
| Platform | iOS, Web browser, MacOS, iPadOS, Android, and Windows |
| Predecessor | TikTok |
| Size | iOS: 419.5 MB |
| Available in | 24 languages |
| Type | Video editing software and Mobile app |
| License | Proprietary |
| Website | capcut |
History
editThe app was first released in China in 2019 and was initially available for iPhone and Android.[1][2] In 2020, it was renamed as CapCut (formerly ViaMaker internationally) and became available internationally.[3] It later expanded to include web and desktop versions for Mac and Windows.[2]
In 2022, CapCut reached 200 million active users.[4] According to The Wall Street Journal, in March 2023, it was the second-most downloaded app in the U.S., behind that of Chinese discount retailer Temu.[5][6] Currently CapCut has over 1 billion downloads on the Google Play Store.
Features
editThe free version of CapCut has multiple features, including speed options for adjusting the duration of clips.[2] The Auto Captions tool can be used to generate video captions that can be edited within the app; however, it is no longer a free feature with the latest updates.[2]
CapCut supports basic video editing functions, including editing, trimming, and splitting clips.[2] It allows the addition of new clips to projects but is limited to single-layer editing. However, the app supports overlay options that enable additional effects, including multi-layer editing.[2] Users can also use many types of effects such as trending, opening and closing, nightclub, retro, glitch and distortion, vlog 3D, cartoon, dark and split. Users can export or save completed projects directly to different social media platforms.[2]
Controversy
editSince around late 2023, CapCut started making some effects "Pro". CapCut Pro is a subscription in the app, and considered very expensive. Since around the end of October in 2024, CapCut made most of their features Pro, while still being called a "free editing app". Even animations, the simplest ones, became Pro. Many people using CapCut either quit fully uploading videos or switched to a competitor called Alight Motion. The app was considered "money hungry"[7]. Despite the subscription, many users decided to just record the video with Pro features and effects, however this causes loss of quality. Effects like "Smart Sharpen" became Pro, while popular, began being substituted by "Sharpen Edges", which is not Pro as of December 22, 2024.
See also
editReferences
edit- ^ Perez, Sarah (October 16, 2023). "ByteDance's video editor CapCut targets businesses with AI ad scripts and AI-generated presenters". TechCrunch.
- ^ a b c d e f g Paris, Steve (December 4, 2023). "CapCut review". TechRadar.
- ^ "How ByteDance is Expanding Its Reach Beyond TikTok with CapCut". 29 March 2023.
- ^ "What Is CapCut? What You Should Know About TikTok's AI-Editing Sister App". CNET. Retrieved 2024-08-12.
- ^ Lu, Shen (2022-12-24). "American Bargain Hunters Flock to a New Online Platform Forged in China". The Wall Street Journal. ISSN 0099-9660. Retrieved 2023-07-17.
- ^ "TikTok Executives Fretted About China Ties of CapCut Editing-App". The Information.
- ^ smileyfroggyz (2024-08-25). CapCut is MONEY HUNGRY! | Rant. Retrieved 2024-12-22 – via YouTube.