CalorieMate (カロリーメイト karorīmeito) is a brand of nutritional energy bar and energy gel foods produced by Otsuka Pharmaceutical Co., in Japan.[1] It was first released in 1983 debuting with a cheese flavored block. CalorieMate comes in several forms, including Block, Jelly, and Can. CalorieMate Block (カロリーメイト ブロック karorīmeito burokku) resembles a bar-shaped cookie (somewhat like a shortbread), sold in packs of either two or four. CalorieMate Jelly (カロリーメイト ゼリー karorīmeito zerī) is a gelatin sold in a pouch with a spout. CalorieMate Can (カロリーメイト 缶 karorīmeito kan) is a canned drink.

CalorieMate
Product typeEnergy bar
Produced byOtsuka Pharmaceutical Co.
CountryJapan
Introduced1983
WebsiteOfficial CalorieMate website

Flavors

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CalorieMate Jelly, Apple

Block

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  • Cheese (Black Label) (1983)
  • Fruit (Green Label) (1984)
  • Chocolate (Red Label) (1993)
  • Maple (Pink Label) (2009)
  • Vanilla (Light Blue Label) (2022)

Jelly

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  • Apple (Pink Label)
  • Fruity Milk (Blue Label)
  • Lime & Grapefruit (Green Label)
  • 100kcal (Black Label)
  • Corn Soup
  • Café au lait (Red Label)
  • Coffee
  • Cocoa
  • Fruit Mix (Green Label)
  • Yogurt (Blue Label)

Former Flavors

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Block

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  • Vegetable (2000-2007)
  • Potato (2007-2014)[2]
  • Plain (White Label) (2014-2022)[3]
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During the early 2000s, CalorieMate released a series of TV commercials starring Kiefer Sutherland as a parody of his Jack Bauer character from 24.[4][5]

CalorieMate is referenced and featured in Metal Gear Solid 3: Snake Eater.

CalorieMate is eaten by Hirotaka Nifuji in the anime adaptation of Wotakoi: Love Is Hard for Otaku.

CalorieMate is used as a food substitute by Chito and Yuuri in the anime Girls Last Tour.

See also

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References

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  1. ^ "カロリーメイト公式サイト|大塚製薬". Otsuka.co.jp. Retrieved 2 October 2018.
  2. ^ "カロリーメイトのこれまでの歩み".
  3. ^ "New Calorie Mate Block "Plain" First simple, unadorned flavor marks a return to Calorie Mate origins after 32 years". Otsuka.co.jp. Retrieved 2 October 2018.
  4. ^ "Is that Jack Bauer selling snacks?". Observer Media. 30 October 2007. Retrieved 25 February 2024.
  5. ^ Carusillo, Claire (19 August 2014). "15 Bonkers Japanese Food Commercials Featuring Hollywood Celebrities". Eater. Vox Media. Retrieved 25 February 2024.
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