Cake Financial was an American web-based financial services social network for individual investors allowing members to share their real stock portfolios and performance with other members.
 | |
| Company type | Private |
|---|---|
| Industry | Investing, Software |
| Founded | 2006 |
| Defunct | January 14, 2010 |
| Fate | Closed and acquired by E-Trade |
| Headquarters | , |
Key people | |
| Products | Rich Internet application |
Number of employees | 20+ (2010) |
| Website | www |
History
editThe site was introduced publicly on 17 September 2007, at the TechCrunch40 Conference,[4][5][6] by Founder and CEO, Steven Carpenter. The company also had a Cake Investment Club application on Facebook.[7] Cake had generated media coverage from a number of financial news outlets such as Forbes,[8] Kiplinger,[9] BusinessWeek[10] and Barron's.[11] Cake was backed by Alsop Louie Partners, as well as from angel investors.[12] The company was located in San Francisco, California.
As of 14 January 2010, the site discontinued operations and it was announced that it had been acquired by E*Trade.[13]
See also
editReferences
edit- ^ "Cake Financial Acquired By E*Trade". TechCrunch. 14 January 2010. Retrieved 2020-07-08.
- ^ Miller, Claire Cain (2008-11-04). "In Era of Blog Sniping, Companies Shoot First". The New York Times. Retrieved 2020-07-08.
- ^ Salkever, Alex (2008-01-01). "A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed". Inc.com. Retrieved 2020-07-08.
- ^ Morrison, Chris (17 September 2007). "New companies, continued: MusicShake, Cake Financial, Ponoko, TripIt standout". VentureBeat. Retrieved 2011-03-12.
- ^ Sokullu, Emre (17 September 2007). "TechCrunch40: Crowd Sourcing". ReadWriteWeb. Archived from the original on 2011-07-15. Retrieved 2011-03-12.
- ^ Ecker, Clint (18 September 2007). "Crunched in the valley: TechCrunch40 day one recap". Ars Technica. Retrieved 2011-03-12.
- ^ Schonfeld, Erick (25 February 2008). "Cake Financial Now Lets You Track Your Friends' Stock Portfolios on Facebook". TechCrunch. Retrieved 2008-02-26.
- ^ Barret, Victoria Murphy (10 December 2007). "Piece of Cake". Forbes. Archived from the original on December 2, 2007. Retrieved 2008-01-06.
- ^ Smith, Anne Kates (December 2007). "Network Your Way to Winning Stocks". Kiplinger. Retrieved 2008-01-05.
- ^ Bogoslaw, David (13 November 2007). "Investing: The Net Wisdom of Peers". BusinessWeek. Archived from the original on November 14, 2007. Retrieved 2008-01-05.
- ^ Carey, Theresa W. (8 October 2007). "A Mixer for Online Investors". Barron's. Retrieved 2008-01-06.
- ^ Dignan, Larry; Dan, Farber (17 September 2007). "Cake Financial leverages wisdom of the crowd for investing". ZDNet. Archived from the original on December 24, 2007. Retrieved 2008-01-04.
- ^ Kincaid, Jason (14 January 2010). "Cake Financial Acquired By E*Trade". TechCrunch. Retrieved 2013-09-30.