The Budweiser girls (or Bud girls) are female models promoting Budweiser beer for Anheuser-Busch. The first Budweiser girl appeared in 1883.[1]
At various times, the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions. Throughout their history, the Bud Girls have been attractive but cleancut. "A Bud Girl doesn’t smoke, swear, use drugs, or have tattoos, non-ear piercings, or a criminal record."[2] During the 1990s, Anheuser-Busch distributors hired college girls to promote Budweiser on campus and to college bars.[2]
References
edit- ^ Heritage Slater Political Memorabilia and Americana Auction Catalog #619. Ivy Press. November 2005. ISBN 978-1-59967-012-6.
- ^ a b James Hibber (1999). "Barhopping with the Bud Girls". Salon.com.