Bright Side (stylized in all caps) is a Cypriot YouTube channel operated by media publisher TheSoul Publishing. Founded in 2017, the channel uploads videos regarding how-to trivia as well as history and knowledge and mistakes. The YouTube channel has over 44.6 million subscribers to its main channel, and over 10.938 billion views.[3] The channel has over seven thousand videos.[4]
| Bright Side | |||||||||||||
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| Website | brightside | ||||||||||||
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| Years active | 2017–present | ||||||||||||
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| Subscribers | 44.6 million[1][2] | ||||||||||||
| Total views | 11.2 billion[2] | ||||||||||||
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Last updated: April 11, 2024 | |||||||||||||
History
editBright Side was created on 15 March 2017, and posts videos that are a mix of “facts”, riddles and life hacks.[5] Bright Side has been described as a "popular content farm channel".[6]
In June 2019, Bright Side popularized a 382-day fast held in 1965 by Angus Barbieri, after creating an animated video recounting the event. The video received over 300,000 views within a week of its upload.[7]
Its most popular video is called "13 Tips on How to Survive Wild Animal Attacks", which was created in October 2017. As of January 2024[update], the video still has 93 million views.[citation needed]
The channel is operated by TheSoul Publishing, a company founded by Russian developers Pavel Radaev and Marat Mukhametov.[8] The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic.[4][9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees.[5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce. [10]
See also
editReferences
edit- ^ "BRIGHT SIDE's Real-Time Subscriber Count - Social Blade YouTube Stats | YouTube Statistics". socialblade.com.
- ^ a b "About BRIGHT SIDE". YouTube.
- ^ "Top 100 YouTubers sorted by Subscribers - Socialblade YouTube Stats | YouTube Statistics". socialblade.com.
- ^ a b Kaplan, Lisa (2019-12-18). "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. Retrieved 28 December 2019.
- ^ a b Jennings, Rebecca (2018-11-12). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 28 December 2019.
- ^ McCluskey, Megan (2019-09-04). "This '5-Minute Craft' YouTube Channel Is Captivating the Masses". Time. Retrieved 28 December 2019.
- ^ Reporter (2019-06-28). "Fife man Angus Barbieri's incredible food fast becomes a YouTube hit". The Courier UK. Retrieved 28 December 2019.
- ^ Jennings, Rebecca (12 November 2018). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 6 April 2021.
- ^ "TheSoul Publishing". TheSoul Publishing. Archived from the original on 2022-06-15. Retrieved 2022-04-14.
- ^ "Here's what happened when this company banned meetings". Fast Company. Fast Company. Retrieved 15 August 2022.