Boursin is a brand of soft creamy cheese available in various flavours, with a flavour and texture similar to cream cheese.
| Boursin | |
|---|---|
 | |
| Country of origin | France |
| Region, town | Normandy |
| Source of milk | Cows |
| Pasteurised | Yes |
| Texture | Soft |
| Certification | None |
 Related media on Commons | |
The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheese maker from Normandy.[1] Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.[citation needed]
Boursin cheese was first developed in Normandy,[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million.[3]
Advertising
editThe brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time.[4] In 1972 their advertising slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin") was launched.[4] This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good.")[5]
See also
editReferences
edit- ^ "Boursin History". Boursin.com. Retrieved 22 August 2020.
- ^ "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
- ^ "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" Archived 2011-07-08 at the Wayback Machine from BrandsTell, accessed 2009-05-31
- ^ a b "Het Verhaal Van Boursin". Boursin Verse Roomkaas (in Dutch).
- ^ "Brand slogan". Boursin.fr.
Du pain, du Boursin®, on est bien !