Bored & Hungry was a cryptocurrency-themed fast food restaurant in Long Beach, California, from 2022 to 2024. It was the first concept from Food Fighters Universe, the world's first NFT restaurant group owned by restaurateur Andy Nguyen. The restaurant was marketed around the Bored Ape Yacht Club, a series of non-fungible tokens, and payment was initially accepted in both United States dollars and cryptocurrency.
| Bored & Hungry | |
|---|---|
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| Restaurant information | |
| Established | April 9, 2022 |
| Closed | April 8, 2024 |
| Owner(s) | Andy Nguyen |
| Food type | Fast food restaurant |
| Street address | 2405 East 7th St |
| City | Long Beach |
| State | California |
| Postal/ZIP Code | 90804 |
| Country | United States |
| Coordinates | 33°46′32.5884″N 118°9′47.127″W / 33.775719000°N 118.16309083°W |
| Website | justboredandhungry |
History
editBored & Hungry was owned by Andy Nguyen. In March 2022, Nguyen purchased three non-fungible tokens (NFTs) from the Bored Ape Yacht Club: Bored Ape #6184 and three Mutant Apes.[1] Doing so gave him the intellectual property ownership rights of the four NFTs, as well as access to an online community of other Bored Ape owners.[2][3] Bored Ape #6184, which became the restaurant's logo, cost Nguyen $267,000, while the mutant apes cost an additional $65,000 to $75,000 each.[1]
Bored & Hungry opened on April 9, 2022, attracting over 1,500 customers for its opening.[1] Originally planned as a 90-day pop-up restaurant, the success that Bored & Hungry had upon opening led Nguyen to make the restaurant permanent.[4]
Following the 2022 cryptocurrency crash, the Los Angeles Times reported on June 24 that Bored & Hungry was only accepting payment in United States dollars.[5][6]
On April 8, 2024, Nguyen announced that Bored & Hungry's original Long Beach location would close.[7] Nguyen sold the restaurant's brand rights to Hungry DAO, an Asian branding and franchising company.[8]
Operations
editBored & Hungry was located at 2405 E 7th St. in Long Beach, California. It occupied a 1,700 square foot (160 m2) space that formerly belonged to a fried chicken restaurant and was almost replaced by a vegan burger location.[9] It had a small menu consisting of smash burgers, veggie burgers, French fries, and soda.[10] The signature menu item was the Trill Burger, a type of smashburger with multiple beef patties, caramelized onions, and a special sauce.[2] Customers could optionally purchase food through the cryptocurrencies ApeCoin and Ethereum.[1]
References
edit- ^ a b c d Patel, Jaysha (April 13, 2022). "Long Beach Bored and Hungry restaurant combines NFTs with food". KABC-TV. Retrieved June 28, 2022.
- ^ a b Jennings, Lisa (March 16, 2022). "Prolific restaurant developer Andy Nguyen plans first restaurant tied to Bored Ape Yacht Club". Nation's Restaurant News. Archived from the original on June 28, 2022. Retrieved June 28, 2022.
- ^ Li, Nicolaus (March 16, 2022). "Bored Ape Yacht Club Owner Uses IP Ownership Rights to Open Restaurant". Hypebeast. Archived from the original on June 28, 2022. Retrieved June 28, 2022.
- ^ "Bored and Hungry, el restaurante de comida rápida que utiliza NFT's de la colección Bored Ape Yacht Collection para su imagen". Entrepreneur (in Spanish). May 9, 2022. Archived from the original on June 28, 2022. Retrieved June 28, 2022.
- ^ Contreras, Brian (June 24, 2022). "Inside the crypto restaurant after the crypto crash". Los Angeles Times. Retrieved June 28, 2022.
- ^ Henry, Joshua (June 26, 2022). "This Bored Ape Crypto Restaurant Has Stopped Accepting Crypto". TheGamer. Retrieved June 28, 2022.
- ^ Wolf, Michael (April 17, 2024). "As Bored & Hungry Shuts Its Doors, It's Worth Looking at State of Web3 and Food". The Spoon. Archived from the original on July 22, 2024. Retrieved July 22, 2024.
- ^ Nelson, Jason (April 8, 2024). "The Bored Ape Restaurant in LA Closed - But That's Not the Whole Story". Decrypt. Retrieved July 22, 2024.
- ^ Chang, Brittany (May 8, 2022). "I ate at Bored and Hungry, the wildly hyped Bored Ape Yacht Club-themed fast food concept in California, and I'm not convinced NFTs are the future of restaurants". Business Insider. Retrieved June 28, 2022.
- ^ Peterson, Lucas Kwan (April 19, 2022). "Can NFTs save the restaurant industry or is the hype just virtual?". Los Angeles Times. Archived from the original on June 27, 2022. Retrieved June 28, 2022.