Beme Inc. (/ˈbiːm/), stylized as beme, was a multimedia company founded by Matt Hackett and Casey Neistat, a vlogger and short filmmaker on YouTube.[1][2] Beme Inc. was the creator of the mobile app Beme. On November 28, 2016, CNN announced that it would acquire Beme.[3] CNN intended to invest in the company and create a new brand focused on a young audience.[4] The Beme app was officially shut down on January 31, 2017.[5] Beme was merged into CNN Digital Studios on January 25, 2018. Despite this, the Beme News YouTube channel was still active for more than a year after the closure.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Technology Social media News |
| Founded | 2014 in New York City, New York, U.S. |
| Founder | Casey Neistat Matt Hackett |
| Defunct | January 25, 2018 |
| Fate | Merged with CNN Digital Studios |
| Headquarters | CNN Center, , U.S. |
Area served | Worldwide |
Key people | Casey Neistat (Executive Producer) |
| Products | Beme News Beme Panels Beme (app) Exit Poll Live |
| Parent | CNN (2017–present) |
| Website | beme.com ([1]) |
History
editIn 2014, Beme Inc. was founded by Matt Hackett and Casey Neistat. On July 17, 2015, Beme Inc. released a mobile app called Beme on the iOS App Store. The app enables users to produce unedited 2-to-8-second videos, which are immediately uploaded and shared with the user's subscribers, without the ability to preview the video.[6] On May 2, 2016, Beme was released for Android on the Google Play Store. At TechCrunch, in May 2016, Neistat informed that they had raised a total of US$6M and had 11 full-time employees (10 technical, 1 responsible for social media). He also reported that burn rate was around US $180k per month and that his salary was US$0.[7]
Acquisition by CNN
editOn November 28, 2016, CNN announced the acquisition of Beme Inc. for a reported US$25 million.[8] On November 29, 2016, Matt Hackett, co-founder of Beme Inc., announced via an email to its users that the Beme app would be shutting down on January 31, 2017.[9] Since the shutdown of the app, it was announced that CNN intended to use the current talent behind the Beme app to work on a separate start-up endeavor. Beme's current team will retain full creative control of the new project which is scheduled to release in the summer of 2017.[10] Beme has brought on the host of Vsauce 3, Jake Roper, as Head of Production.[11]
On January 25, 2018, Casey Neistat announced on his YouTube channel that he and Beme co-founder Matt Hackett were leaving Beme Inc. and that Beme would be folded into CNN Digital Studios. Neistat would still be credited as an Executive Producer for the show.[12][13] A YouTube channel titled Beme News made content until August 2019.[14]
References
edit- ^ "Casey Neistat's Video App Avoids the Artificial Self-Image - artnet News". artnet News. 24 August 2015. Retrieved 2016-01-15.
- ^ "Casey Neistat - Youtube". YouTube. Retrieved 2018-10-20.
- ^ Spangler, Todd (28 November 2016). "CNN Acquires Social-Video Startup Beme, Co-Founded by YouTube Star Casey Neistat". Variety.
- ^ Etherington, Darrell (28 November 2016). "CNN buys Casey Neistat's Beme app, brings the YouTuber in-house". Tech Crunch.
- ^ "beme". beme. Archived from the original on 22 December 2016. Retrieved 22 December 2016.
- ^ "This New App Filters Out Phoniness and Sends 4-Second Videos You Can't Review First". Retrieved 23 November 2017.
- ^ TechCrunch (2016-05-10), Casey Neistat's YouTube Life, retrieved 2016-10-25
- ^ Perlberg, Steven (November 28, 2016). "CNN Buys Casey Neistat's Video App Beme". Wall Street Journal. ISSN 0099-9660. Retrieved December 4, 2016.
- ^ Hackett, Matt (November 28, 2016). "Beme is Shutting Down, But Our Work Is Just Starting". Medium. Retrieved December 4, 2016.
- ^ "i sold my company to CNN". YouTube. 30 November 2016. Retrieved 3 February 2017.
- ^ "CNN update". Youtube. Casey Neistat. 5 July 2017. Retrieved 9 July 2017.
- ^ Neistat, Casey (25 January 2018). "Moving on from Beme". YouTube. Retrieved 25 January 2018.
- ^ Hackett, Matt. "When Your Startup Stops". Matt Hackett. Retrieved 25 January 2018.
- ^ "Beme News". YouTube. Retrieved 2018-03-25.