Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent.[1] He is the founder and creative director of the advertising agency Superdigital.[2]
Assaf Swissa | |
|---|---|
| Born | 1981 |
| Alma mater | Boston University |
| Occupation | Entrepreneur |
| Employer | Founder of Superdigital |
| Website | https://www.superdigital.com/ |
Early life and education
editSwissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.[3]
Career
editIn 2010, Swissa cofounded Unreal Brands.[4][5] He later founded Superdigital in 2013, a creative advertising agency that has worked with Microsoft, Hasbro, Dunkin’, and others.[6][7][8][3] Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.[6][9][10]
In 2016, Swissa co-wrote Flying High, a children's book with Julian Edelman, the former New England Patriots player.[11] The book was published by Superdigital.[11]
Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content.[5][2] Coast produces the sports history podcast Games with Names, hosted by Edelman.[12][13] In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance.[14][15][16] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.[16][15][14]
In 2024, Swissa and Edelman partnered with Rob Gronkwoski on Nuthouse Sports (previously Coast Productions) and launched the Dudes on Dudes podcast.[17] That same year, Swissa was selected for Campaign US’ 40 over 40.[18]
Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism.".[19]
References
edit- ^ "Sen. Lieberman speaks at AIPAC" (PDF). Heritage Florida Jewish News. 2017.
- ^ a b Siegel, Tatiana (2019-08-15). "NFL Star Julian Edelman and Business Partner Reveal Hollywood Ambitions and Advice From Mark Wahlberg". The Hollywood Reporter. Retrieved 2024-11-22.
- ^ a b "Jump-start Your Job Search: Founder and Creative Director, Superdigital". Boston University. Retrieved 2024-11-22.
- ^ "Five things you should know about Assaf Swissa - The Boston Globe". BostonGlobe.com. Retrieved 2024-11-25.
- ^ a b "Julian Edelman Is Back on Top and Ready to Take Over the World". Sports Illustrated. 2019-07-03. Retrieved 2024-11-22.
- ^ a b "Guy Fieri Saves Flavortown in Animated 'NERF House X' Celebrity Series". Animation World Network. Retrieved 2024-11-22.
- ^ "Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper". adsofbrands.net. Retrieved 2024-11-22.
- ^ "Meet the Upstart Marketing Agency that Made Julian Edelman Stand Out". www.americaninno.com. Retrieved 2024-11-22.
- ^ "It's NERF Or Nothin' for Star-Studded Worlds in NERF House X | LBBOnline". lbbonline.com. Retrieved 2024-11-22.
- ^ "CoachUp's New Stephen Curry Video Is a Perfect Private Coaching Endorsement". www.americaninno.com. Retrieved 2024-11-22.
- ^ a b Edelman, Julian (2016). Flying High. Superdigital. ISBN 978-0692797440.
- ^ "Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril". Insideradio.com. 2022-08-16. Retrieved 2024-11-25.
- ^ White, Peter (2022-08-16). "Former New England Patriots Star Julian Edelman Moves Into Podcasting With Comedian Sam Morril". Deadline. Retrieved 2024-11-25.
- ^ a b Finn, Chad. "Julian Edelman's new documentary looks like a winner". www.boston.com. Retrieved 2024-11-25.
- ^ a b "'He Was Not Born For It, He Was Made For It': Filmmakers Assaf Swissa & Kyler Schelling On '100%: Julian Edelman' - CBS Detroit". www.cbsnews.com. 2019-06-26. Retrieved 2024-11-25.
- ^ a b Jr, Mike Fleming (2019-06-03). "Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%'". Deadline. Retrieved 2024-11-25.
- ^ Staff, Sportico (2024-10-18). "Sportico Transactions: Moves and Mergers Roundup for Oct. 18". Sportico.com. Retrieved 2024-11-25.
- ^ "Introducing the 2024 Campaign US 40 Over 40 honorees". www.campaignlive.com. Retrieved 2024-11-25.
- ^ Saval, Malina (2021-10-26). "Julian Edelman, 'Fauda' Creator Lior Raz Topline Paley Center Panel on Combating Antisemitism". Variety. Retrieved 2024-11-25.