AreYouKiddingTV is a social media account mainly popular on TikTok and YouTube, run by the internet personalities Joey Gizzi and Steven Lannum. Their content normally follows a similar format involving Gizzi having a piece of paper with a challenge on it taped to his chest, while Lannum holds out money in his hand, both without talking. If a passerby can understand and complete the challenge first, they receive the money.[2] Challenges often take place on university campuses, especially their former school Elon University, and require multiple steps or are cryptic in some nature. Since the COVID-19 lockdowns, their content was revised to its current form and has become more popular, resulting in collaborations with major organizations and other content creators including MrBeast and Trevor Wallace.
| AreYouKiddingTV | ||||||||||
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| Nationality | American | |||||||||
| Occupation(s) | YouTube and Tik Tok personalities | |||||||||
| Website | areyoukiddingshop | |||||||||
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| Channel | ||||||||||
| Years active | 2016–present | |||||||||
| Genre(s) | Internet challenge, Entertainment | |||||||||
| Subscribers | 2.6 million[1] | |||||||||
| Total views | 1.5 billion[1] | |||||||||
| Contents are in | English | |||||||||
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Last updated: August 12, 2024 | ||||||||||
Internet career
edit| External video | |
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 TAKE THE DOLLAR (Social Experiment)The first mute sign challenge video released by Gizzi and Lannum, released on March 3, 2018. |
The creators of the account Joey Gizzi and Steven Lannum met in 2014 as freshmen students in the Communications Fellows program[2] at Elon University in Elon, North Carolina.[3] After being put in the same residence hall, the two bonded quickly over a shared history in video production and running an individual YouTube channel.[4] A "similar sense of humor and similar goals with our majors", was also cited by the duo as a reason for their quick friendship, according to a 2023 interview.[2] The duo would first help direct, write, and film segments for the Elon Student Television (ESTV) show "Elon After Hours," where they played traditional pranks and performed social experiments on campus.[2][5] This show would become popular on campus, and wanting to expand upon its success,[6] Gizzi and Lannum would create their YouTube channel "AreYouKidding" in 2016.[7] The channel's content would largely replicate that of the former show, while also taking inspiration from established YouTube pranksters BigDawsTV and ThatWasEpic.[2] During this time, the two would also create their first mute sign challenge video, with the sign taped to Gizzi reading simply "take the dollar", which Lannum held out, to see the campus' reaction as a social experiment.[6]
Despite the channel amassing over 20,000 subscribers in this time, the two would abandon the channel after both graduated in 2018,[6] as it was still regarded as only a "hobby" according to Gizzi.[3] As Lannum would also move to Boston, Massachusetts, the channel would remain inactive for two years, with Gizzi recording wedding films and music videos, and Lannum going into marketing.[3] In 2020 however, during the COVID-19 lockdowns and the subsequent rise in the popularity of the short-form media platform TikTok,[5] the two decided to edit and repost their old videos on the new platform, where a few previously recorded videos would become popular.[3] Eventually the lack of new content would result in the duo reuniting to meet the new demand,[3][6] rebranding the channel name to "AreYouKiddingTV".[7]
After rejoining, the "engaging, […] simple, [and] entertaining" concept behind their unique sign challenges, along with more consistent uploads, would cause the account to rise in popularity, according to the duo.[6] This popularity and likewise increase in funding has allowed the two to work more recently with multiple major sponsors, including Brooks Brothers, Dr Pepper, Paramount Pictures, and United Airlines.[6] The duo has also collaborated with fellow YouTuber and philanthropist MrBeast,[2] YouTuber and comedian Trevor Wallace,[4] actor and comedian Craig Robinson[4] and singer and songwriter Ed Sheeran.[8] While the two have stated they still prefer to film videos at Elon University, greater funds have allowed them to travel to other locations to film:[9] including the cities of Austin and Los Angeles plus the state of Ohio nationally, and Amsterdam, London, and Paris internationally.[7] This has allowed the stakes and awards featured in the challenges to become higher, as seen in one challenge at East Carolina University, where over a hundred students participated to be the first person in a bathing suit to find a clear key in a pool, for the prize of US$5,000.[6]
The challenges themselves are formulated between the duo in their free time, and in the case of a sponsorship, with their management.[3] The goal of the challenges is to make them "not always too hectic or frantic, [but not] too laid back"[3] or "repetitive" either, according to both Gizzi and Lannum.[6] The duo have stated that their goal is to eventually spread to more platforms (potentially including television),[10] create more products, and to attend[6] and host more events and interactive shows.[8] To help achieve this, the duo, along with Gizzi's cousin Derek, have begun to work full-time on the account as of 2023,[2] as opposed to also working day jobs, which the duo confirmed they still did as recently as July 2022.[10]
Personal life
editAside from both going to Elon University, both also went to Los Angeles, California for a time as part of the "Elon in L.A. program", which gave insight to future careers, in this case entertainment, in the city.[5] Lannum also studied abroad in France his senior year.[5] The duo both currently live in Nashville, Tennessee.[4]
References
edit- ^ a b "About AreYouKiddingTV". YouTube.
- ^ a b c d e f g Franks, Jack (2023). "Sign of the Times: AreYouKiddingTV Duo Share Formula to Viral Success". muscleandhealth.com (Interview). Archived from the original on September 18, 2023. Retrieved September 17, 2023.
- ^ a b c d e f g Kevin (August 1, 2023). "Exclusive Interview: Joey Gizzi and Steven Lannum Talk AreYouKiddingTV, Building Their Brand, and More". pop-culturalist.com (Interview). Archived from the original on September 18, 2023. Retrieved September 17, 2023.
- ^ a b c d "Joey Gizzi and Steve Lannum, creators of AreYouKiddingTV" (Interview). Interviewed by Kalyna Astrinos. Los Angeles, California: KCBS-TV. September 13, 2023. Archived from the original on September 18, 2023. Retrieved September 17, 2023.
- ^ a b c d Munro, Heather (February 10, 2022). "Alumni in Action: Joey Gizzi '18, Steven Lannum '18 spread joy on TikTok" (Interview). Today at Elon. Archived from the original on September 18, 2023. Retrieved September 18, 2023.
- ^ a b c d e f g h i "Behind the Laughter: Exploring the Phenomenon of AreYouKiddingTV". Miami Living (Interview). Miami, Florida. August 18, 2023. Archived from the original on September 18, 2023. Retrieved September 17, 2023.
- ^ a b c "AreYouKiddingTV – Joey & Steven". Lapalme Magazine (Interview). September 26, 2023. Archived from the original on November 1, 2023. Retrieved October 23, 2023.
- ^ a b Papadatos, Markos (October 16, 2023). "Joey and Steven of AreYouKiddingTV discuss their collaboration with Ed Sheeran". digitaljournal.com (Interview). Retrieved November 19, 2023.
- ^ Chandler, Ellis (August 27, 2022). "Elon University alumni host 'biggest challenge yet' on campus". Elon News Network. Archived from the original on September 18, 2023. Retrieved September 18, 2023.
- ^ a b "Tik Talk: Duo behind 'AreYouKiddingTV' on creating content with strangers" (Interview). Interviewed by Linsey Davis. ABC News. July 7, 2022. Archived from the original on September 18, 2023. Retrieved September 17, 2023.
