Alo Yoga is an American premium athletic apparel retailer headquartered in Los Angeles. It was founded in 2007 by Danny Harris and Marco DeGeorge.
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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2007 in Los Angeles, California, U.S. |
| Founders |
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| Headquarters | , U.S. |
Key people | Danny Harris (CEO) |
| Parent | Color Image Apparel |
| Website | www |
History
editAlo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury respectively.[1] The name stands for "air, land, and ocean".[1] The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs.[2][3]
Alo's headquarters in Beverly Hills feature yoga studios, gyms, and other amenities.[2][3] As of October 2023[update], the company has more than 50 brick-and-mortar stores (which it calls "sanctuaries"), which feature yoga studios and cafés.[4][5]
Alo has expanded beyond athletic wear. A skincare brand, Alo Glow System, was launched in December 2020.[6] At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens.[7] The company began selling sneakers in May 2023. [8] The focus on the sneaker changed in March 2024, and is now marketed as a recovery sneaker, which aims to support balance and pressure points for all-day recovery. Its next luxury line, the Alo Atelier formalwear collection, was launched in October 2023.[9]
Alo promotes mindfulness and posts images of yoga practitioners on its Instagram page.[2] The company became the "official wellness partner" of New York Fashion Week in September 2021, holding yoga workshops and other events.[10]
References
edit- ^ a b Pearl, Diana (February 6, 2023). "Is This Alo Yoga's Moment?". The Business of Fashion. Archived from the original on February 6, 2023.
- ^ a b c Soo Hoo, Fawnia (March 28, 2017). "How Alo Yoga Became an Instagirl Favorite Without Really Trying". Fashionista. Retrieved November 22, 2023.
- ^ a b Satran, Rory (May 27, 2023). "Alo Yoga Is Beating Lululemon at Its Own Game". The Wall Street Journal. Archived from the original on May 30, 2023.
- ^ Summerville, Abigail; Wang, Echo (October 30, 2023). "Exclusive: Alo Yoga parent seeks investment at $10 bln valuation – sources". Reuters. Retrieved November 22, 2023.
- ^ Breen, Jasmina (June 20, 2023). "Inside Alo Yoga's Activewear Empire". Fitt Insider. Retrieved November 22, 2023.
- ^ Rodulfo, Kristina (December 8, 2020). "Alo Yoga Launched A Skincare Line—Here's My Honest Review". Women's Health. Retrieved November 22, 2023.
- ^ Schulz, Madeleine (February 1, 2023). "Alo Yoga rolls out digital twins to accompany its premium ski collection". Vogue Business. Archived from the original on February 2, 2023.
- ^ Pastore, Alexandra (May 19, 2023). "Alo Yoga Expands Into Footwear With Unisex Lifestyle Sneaker". Women's Wear Daily. Retrieved November 22, 2023.
- ^ Zwieglinska, Zofia (October 19, 2023). "Exclusive: Alo Yoga launches Alo Atelier luxury collection". Glossy. Retrieved November 22, 2023.
- ^ Spruch-Feiner, Sara (September 12, 2022). "NYFW Briefing: After being an 'official wellness partner,' Alo Yoga makes its fashion show debut". Glossy. Retrieved November 22, 2023.