Alexander DiGuido (born June 27, 1956) is an innovator in the direct response industry and in e-mail marketing methods.[1] As of December, 2011, he is the former CEO of direct marketing company Zeta Interactive. Prior to his position with Zeta, DiGuido was the CEO of Epsilon Interactive, another direct marketing company, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.
Al DiGuido | |
|---|---|
| Born | Alexander DiGuido June 27, 1956 |
| Occupation(s) | CEO of ZetaInteractive.com, Inc. |
Career
editAl DiGuido was Chief Executive Officer of Zeta Interactive Corporation from October 2007 to December 2011. He received a bachelor's degree in political science from St. Francis College in Brooklyn, New York[2]
DiGuido makes frequent appearances on Fox Business Channel[3][4][5] and has been interviewed as well as contributes to major news outlets on the topic of the digital marketing industry and new technology.[6][7][8]
Charity foundation
editDiGuido is also founder and president of Al's Angels, an organization whose primary mission is to actively support existing charitable programs that provide assistance to children and families suffering hardships relating to life-threatening illnesses or conditions,[9][10] such as Tomorrow’s Children's Fund, Saint Barnabas, Union Community Health, Norwalk Hospital, SCO Family Services, CLASP Homes, and New York Presbyterian Hospital.
References
edit- ^ "Author: Al DiGuido".
- ^ "Al DiGuido: Executive Profile & Biography - BusinessWeek".[dead link]
- ^ "Zeta Interactive CEO Al DiGuido on products and sectors to watch this summer".
- ^ "Best and worst buzzed Super Bowl ads".
- ^ "Zeta Interactive CEO Al DiGuido on the popular products this holiday season".
- ^ "An Interview with Al DiGuido".
- ^ "Why Publishers Are Setting their Sights on Digital Agencies". MediaWorks - Advertising Age.
- ^ "What Will Advertising Agencies Look Like in 2015? Agency News - Advertising Age". 23 February 2010.
- ^ "Al DiGuido to be honored for angelic mission - Westport News". 17 February 2010.
- ^ "Al DiGuido Cheers On Angel Swimmers - Westportnow.com".