Adobe Firefly is a generative machine learning text-to-image model included as part of Adobe Creative Cloud. It is currently being tested in an open beta phase.[1][2][3]

Adobe Firefly
Developer(s)Adobe Inc.
Initial releaseMarch 2023; 1 year ago (2023-03) (beta)
Websitefirefly.adobe.com

Adobe Firefly is developed using Adobe's Sensei platform. Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain.[4][5][6] It uses image data sets to generate various designs.[7] It learns from user feedback by adjusting its designs.[citation needed]

Firefly for Enterprise was released on June 22, 2023.[8]

History

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Adobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023,[9] and is currently available to all Adobe Creative Cloud subscribers.

Adobe Firefly is built on top of Adobe Sensei, the company's AI platform. Sensei has been used to power a variety of features in Adobe's creative software, such as object selection in Photoshop and image auto-enhancement in Lightroom.

Firefly expanded its capabilities to Illustrator, Premiere Pro, and Express, particularly for generating photos, videos and audio to enhance or alter specific parts of the media.

NVIDIA Picasso runs some Adobe Firefly models.[10]

Google planned to use Firefly in Bard (now Gemini) as its AI image generator, but ended up using their own Imagen model.[11]

Mattel, IBM, and Dentsu have also partnered with Adobe.[12]

The demo showed a capability for generating variations of photos.[13]

References

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  1. ^ Lardinois, Frederic (2023-06-08). "Adobe brings Firefly to the enterprise". TechCrunch. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
  2. ^ Shrivastava, Rashi. "Adobe Brings Its Generative AI Tool Firefly To Businesses". Forbes. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
  3. ^ Weatherbed, Jess (2023-05-23). "Adobe is adding its AI image generator Firefly to Photoshop". The Verge. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
  4. ^ "What Are the Limitations of AI Image Generation in Adobe Firefly?". MUO. 2023-05-27. Archived from the original on 2023-06-19. Retrieved 2023-06-25.
  5. ^ "Is Adobe Using Your Files to Train Its AI? How to Opt Out if So". MUO. 2023-02-02. Archived from the original on 2023-06-20. Retrieved 2023-06-25.
  6. ^ "Adobe's 'Firefly' Image Generator Is Going to Make Photoshop Much Easier to Use". Gizmodo. 2023-05-23. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
  7. ^ "Generative Fill in Photoshop (Beta) Hands-On". DPReview. Archived from the original on 2023-06-23. Retrieved 2023-06-25.
  8. ^ https://www.adobe.com/content/dam/dx/us/en/products/sensei/sensei-genai/firefly-enterprise/Firefly_Legal_FAQs_Enterprise_Customers.pdf
  9. ^ "Adobe opens up its Firefly generative AI model to businesses". 8 June 2023. Retrieved 2023-06-08.
  10. ^ "Adobe and NVIDIA Partner to Unlock the Power of Generative AI". NVIDIA Newsroom. Archived from the original on 2023-05-11. Retrieved 2023-06-25.
  11. ^ "Google is incorporating Adobe's Firefly AI image generator into Bard". Engadget. 10 May 2023. Archived from the original on 2023-05-22. Retrieved 2023-06-25.
  12. ^ "IBM Expands Partnership with Adobe To Deliver Content Supply Chain Solution Using Generative AI". IBM Newsroom. Archived from the original on 2023-06-22. Retrieved 2023-06-25.
  13. ^ "Firefly vs Stable Diffusion - Adobe". www.adobe.com. Archived from the original on 2023-06-03. Retrieved 2023-06-25.