The London Sevens (also known as England Sevens) was a rugby union sevens tournament, the seventh of eight Cup tournaments in the 2009–10 IRB Sevens World Series. The 2010 competition was held at Twickenham Stadium between 22 May and 23 May. Australia won the tournament with a 19–14 victory over South Africa in the final. South Africa had beaten Samoa in the semifinals, ending a three-tournament winning streak for the Samoans. New Zealand captured the Plate, Canada won the Bowl, and Kenya won the Shield.

Format

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The tournament, as in all 16-team IRB Sevens events, consisted of four round-robin pools of four teams. All sixteen teams progressed to the knockout stage. The top two teams from each group progressed to quarter-finals in the main competition, with the winners of those quarter-finals competing in cup semi-finals and the losers competing in plate semi-finals. The bottom two teams from each group progressed to quarter-finals in the consolation competition, with the winners of those quarter-finals competing in bowl semi-finals and the losers competing in shield semi-finals.

Teams

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Pool stages

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Pool A

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Team Pld W D L PF PA +/- Pts
  Argentina 3 2 0 1 55 24 31 7
  Samoa 3 2 0 1 89 28 61 7
  Italy 3 1 0 2 17 84 −67 5
  United States 3 1 0 2 42 67 −25 5
Date Team 1 Score Team 2
2010-05-22   Samoa 38–14   United States
2010-05-22   Argentina 29–0   Italy
2010-05-22   Samoa 41–0   Italy
2010-05-22   United States 14–12   Argentina
2010-05-22   Samoa 10–14   Argentina
2010-05-22   United States 14–17   Italy

Pool B

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Team Pld W D L PF PA +/- Pts
  New Zealand 3 2 1 0 97 36 61 8
  Wales 3 2 0 1 41 62 −21 7
  Kenya 3 1 1 1 43 56 −3 6
  Portugal 3 0 0 3 39 66 −27 3
Date Team 1 Score Team 2
2010-05-22   New Zealand 43–5   Wales
2010-05-22   Kenya 17–15   Portugal
2010-05-22   New Zealand 35–12   Portugal
2010-05-22   Wales 22–7   Kenya
2010-05-22   New Zealand 19–19   Kenya
2010-05-22   Wales 14–12   Portugal

Pool C

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Team Pld W D L PF PA +/- Pts
  South Africa 3 2 1 0 83 33 50 8
  Fiji 3 2 1 0 78 54 24 8
  Canada 3 1 0 2 45 76 −31 5
  France 3 0 0 3 31 74 −43 3
Date Team 1 Score Team 2
2010-05-22   Fiji 28–19   Canada
2010-05-22   South Africa 19–12   France
2010-05-22   Fiji 29–14   France
2010-05-22   South Africa 43–0   Canada
2010-05-22   Fiji 21–21   South Africa
2010-05-22   Canada 26–5   France

Pool D

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Team Pld W D L PF PA +/- Pts
  Australia 3 3 0 0 128 22 106 9
  England 3 2 0 1 70 53 17 7
  Scotland 3 1 0 2 51 86 −35 5
  Russia 3 0 0 3 12 100 −88 3
Date Team 1 Score Team 2
2010-05-22   Australia 43–17   Scotland
2010-05-22   England 29–5   Russia
2010-05-22   Australia 47–0   Russia
2010-05-22   England 36–10   Scotland
2010-05-22   Australia 38–5   England
2010-05-22   Scotland 24–7   Russia

Knockout

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Shield

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Quarter-finalsSemi-finalsFinal
 
          
 
23 May – London
 
 
  Italy0
 
23 May – London
 
  Portugal41
 
  Italy7
 
23 May – London
 
  France29
 
  Scotland21
 
23 May – London
 
  France12
 
  France21
 
23 May – London
 
  Kenya24
 
  Canada21
 
23 May – London
 
  Russia12
 
  Russia17
 
23 May – London
 
  Kenya21
 
  Kenya10
 
 
  United States19
 

Bowl

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Quarter-finalsSemi-finalsFinal
 
          
 
23 May – London
 
 
  Italy0
 
23 May – London
 
  Portugal41
 
  Portugal24
 
23 May – London
 
  Scotland19
 
  Scotland21
 
23 May – London
 
  France12
 
  Portugal17
 
23 May – London
 
  Canada19
 
  Canada21
 
23 May – London
 
  Russia12
 
  Canada22
 
23 May – London
 
  United States17
 
  Kenya10
 
 
  United States19
 

Plate

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Quarter-finalsSemi-finalsFinal
 
          
 
23 May – London
 
 
  Argentina27
 
23 May – London
 
  Wales14
 
  Wales10
 
23 May – London
 
  Fiji22
 
  Australia29
 
23 May – London
 
  Fiji28
 
  Fiji24
 
23 May – London
 
  New Zealand26
 
  South Africa17
 
23 May – London
 
  England12
 
  England19
 
23 May – London
 
  New Zealand22
 
  New Zealand10
 
 
  Samoa19
 
 
Quarter-finalsSemi-finalsFinal
 
          
 
23 May – London
 
 
  Argentina27
 
23 May – London
 
  Wales14
 
  Argentina14
 
23 May – London
 
  Australia26
 
  Australia29
 
23 May – London
 
  Fiji28
 
  Australia19
 
23 May – London
 
  South Africa14
 
  South Africa17
 
23 May – London
 
  England12
 
  South Africa24
 
23 May – London
 
  Samoa12
 
  New Zealand10
 
 
  Samoa19
 
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Preceded by London Sevens
2010
Succeeded by