"10:35" is a song by Dutch DJ Tiësto featuring Canadian singer Tate McRae. It was released on 3 November 2022 through Musical Freedom and Atlantic Records as the sixth single from Tiësto's seventh studio album Drive.

"10:35"
The normal cover. Remixes edition of 10:35 has a golden theme cover.
Single by Tiësto featuring Tate McRae
from the album Drive
Released3 November 2022 (2022-11-03)
Genre
Length2:52
Label
Songwriter(s)
Producer(s)
  • Lostboy
  • Ryan Tedder
  • Tiësto
Tiësto singles chronology
"Pump It Louder"
(2022)
"10:35"
(2022)
"I Can't Wait"
(2022)
Tate McRae singles chronology
"Uh Oh"
(2022)
"10:35"
(2022)
"Greedy"
(2023)
Music video
"10:35" on YouTube

Background

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On 21 October 2022, McRae first teased the song in a TikTok recorded at Atlantis The Royal, Dubai without disclosing any further details on the song. It turned out that the music video for the song was filmed at the resort, which opened in January 2023.[1]

Tate and I wanted to create a song that captured the energy of an experience at Atlantis The Royal, and I'm proud to say the feeling of 10:35 and this property are both infectious! So excited for the world to finally hear it.

— Tiësto on the song celebrating the partnership with the resort, Billboard[3]

The DJ also pointed out similarities between the core message of the song, a switch "from day to night", and the "dual experience" of the hotel.[4]

Reception

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The song was described as a perfect mixture between McRae's "easy vocals" and Tiësto's "rough, bassy drop".[5] Lexi Lane of Uproxx called it a "dance anthem" and highlighted McRae's "crystal-clear vocals", as well as an instrumental that "builds anticipation".[6]

Charts

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Certifications

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Certifications for "10:35"
Region Certification Certified units/sales
Australia (ARIA)[81] Platinum 70,000
Austria (IFPI Austria)[82] Platinum 30,000
Canada (Music Canada)[83] 4× Platinum 320,000
Denmark (IFPI Danmark)[84] Platinum 90,000
France (SNEP)[85] Gold 100,000
Germany (BVMI)[86] Gold 200,000
Italy (FIMI)[87] Gold 50,000
New Zealand (RMNZ)[88] Gold 15,000
Poland (ZPAV)[89] Platinum 50,000
Portugal (AFP)[90] Gold 5,000
Spain (PROMUSICAE)[91] Gold 30,000
Switzerland (IFPI Switzerland)[92] Platinum 20,000
United Kingdom (BPI)[93] Platinum 600,000
United States (RIAA)[94] Platinum 1,000,000

Sales+streaming figures based on certification alone.

References

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  1. ^ a b Andrews, Farah (3 November 2022). "Tiesto and Tate McRae release new single with video shot at Atlantis The Royal". The National News. Retrieved 29 December 2022.
  2. ^ Spanos, Brittany (4 November 2022). "Tiësto and Tate McRae Take Us Back to 2000s-Era Dancefloors on '10:35'". Rolling Stone. Retrieved 10 November 2024.
  3. ^ Lee, Cyndy (3 November 2022). "Tiësto and Tate McRae Partner With New Dubai Resort for '10:35' Single". Billboard. Retrieved 29 December 2022.
  4. ^ "Tiësto and Tate McRae Premiere New Single Inspired by Dubai's New Destination Atlantis The Royal". Hypebeast. 7 November 2022. Retrieved 29 December 2022.
  5. ^ Driever, Natalie (13 November 2022). "Tiesto feat. Tate McRae - "10:35", Neu für den Sektor - WDR". 1LIVE (in German). Retrieved 29 December 2022.
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