Scotty Brand Ltd is a company which markets and sells food products based in Airdrie, Scotland.[1] Operating Scotty Brand as an umbrella brand, it works with a number of Scottish producers to coordinate activities and pool resources.[2]
| Headquarters | Airdrie, Scotland, UK |
|---|---|
| Parent | Albert Bartlett Ltd. |
| Website | www |
Products
editProducts include potatoes,[3] soft fruit (strawberries and raspberries).[4] and soup mixes.[5] In March 2013, the company announced the launch of a coleslaw and potato salad.[6]
History
editScotty Brand Ltd was established in 2011 as a subsidiary of Albert Bartlett Ltd, though the Scotty Brand marque was first used in 1948 by the parent company's founder, Albert Bartlett, who sold beetroot under the name.[7][8] Albert Bartlett's began his business with a £30 cast iron beetroot boiler, in his garden shed. The brand remains very closely linked to the original in its look and values packaging. Current packaging can be found on the Company's website
In September 2011, Scotty Brand appointed Billington Cartmel as its marketing agency to produce advertising, digital and social media content.[9] When Billington Cartmel closed its Scottish office in October 2013, Scotty Brand became an inaugural client of Guy & Co, which was started by Billington's former Business Director David Guy.[10] The first billboard campaign went live in November 2011[11]
In April 2012, Scotty Brand announced a sponsorship deal with Disney Pixar to promote the movie Brave.[12] The associated TV ad aired in July 2012.[13] This campaign won a Marketing Society Star Award.[14]
In 2013, Scotty the farm dog was introduced as part of an extensive TV campaign, which has also developed into radio ads as Scotty the roving reporter visits various of the brand's partners growing and producing food across Scotland.[15]
In December 2019, Scotty Brand reached Number 12 in The Scottish Grocer magazine's Scottish Grocery Brands Review as compiled by Kantar Worldpanel.[16]
External links
editReferences
edit- ^ "A Brand For All Seasons". Scotland Food & Drink. 27 September 2012. Archived from the original on 3 March 2016. Retrieved 9 November 2020.
- ^ "Scotty The Brave". Business Quarter Magazine. 25 September 2012. Archived from the original on 16 January 2013. Retrieved 9 November 2020.
- ^ "Scotty Brand Reaffirms Albert Bartletts Local Message". Scotland Food & Drink. 22 December 2010. Archived from the original on 24 September 2015. Retrieved 9 November 2020.
- ^ "Scotty Brand are back after 60 Years". The Daily Record. 25 August 2011. Retrieved 9 November 2020.
- ^ "Scotty Brand Expands on Scottish High Street". Scotland Food & Drink. Archived from the original on 24 September 2015. Retrieved 9 November 2020.
- ^ "Scotty Brand Unveils Coleslaw and Potato Salad Pots". Talking Retail. 27 March 2013. Retrieved 9 November 2020.
- ^ "Taking Traditional Values into Modern Times". Albert Bartlett. Archived from the original on 19 October 2011. Retrieved 13 October 2011.
- ^ "Albert Bartlett gives Scottish their very own branded spud". The Grocer. 23 October 2010. Archived from the original on 30 July 2012. Retrieved 9 November 2020.
- ^ "Scotty Brand Appoints Billington Cartmell". The Drum. 1 September 2011. Archived from the original on 2 April 2012. Retrieved 9 November 2020.
- ^ "Guy & Co opens with Billington Cartmell's Scottish client base; Edrington, Scotty Brand and Albert Bartlett". The Drum. Retrieved 18 October 2013.
- ^ "Scotty Brand Launches Billboard Campaign". Scotland Food & Drink. 14 November 2011. Archived from the original on 24 September 2015. Retrieved 9 November 2020.
- ^ "Brave Gives Kiss of Life to Scotty Potatoes". Scotland on Sunday. Archived from the original on 16 July 2014. Retrieved 9 November 2020.
- ^ "Scotty Brand Potatoes – Brave". Tellyads. Archived from the original on 8 May 2013. Retrieved 9 November 2020.
- ^ "Scotty Brand named a marketing star". Fresh Produce Journal. Retrieved 11 June 2013.
- ^ "Scotty Brand unveils new TV ad promoting the Scottish weather". The Drum. 14 June 2013. Retrieved 9 November 2020.
- ^ "Top 50 Scottish brands 2019: Thriving amid uncertainty". 3 December 2019. Retrieved 9 November 2020.