PlanetOut, Inc. is an online media company or entertainment company exclusively targeting the lesbian, gay, bisexual and transgender (LGBT) demographic.
 | |
| Company type | Public |
|---|---|
| Founded | 1995 |
| Defunct | 2009 |
| Successor | Here Media |
| Headquarters | San Francisco, California, United States |
Key people | Tom Rielly, founder/CEO Jon Huggett, CEO Megan Smith, CEO Karen Magee, CEO Lowell Selvin, Chairman Mark Elderkin, founder of Gay.com |
| Products | Gay.com PlanetOut.com The Advocate Out Magazine |
Number of employees | 131 |
| Website | PlanetOutInc.com |
Originally founded as an early internet-based media company by Tom Reilly in 1995,[1] it operated several LGBT-themed web sites, the first being an independent producer Forum on the Microsoft Network (MSN) and as an information provider on America Online.
History
editPlanetOut launched in August 1995 on the Microsoft Network, founded by Tom Rielly and a core team of co-founders including their first staff member Darren Nye as MSN Producer and Community Director, Christian Williams as Technical Director, Jenni Olson as Arts & Entertainment Producer (PopcornQ) and Greg Gordon as News Producer.[2]
In April 1996, with Rielly as President and Jon Huggett as CEO, PlanetOut Inc. closed its first round of funding, a $3 million minority share investment by Sequoia Capital and America Online. In September 1996 PlanetOut launched its services on the web.[3]
By late 1996, culture challenges with management and strategy choices by the CEO were plaguing the company and Rielly was removed as president. In January 1997, Sequoia Capital exited as an investor, while the majority of other investors including America Online remained in support.[4] Huggett left the company and Rielly temporarily returned as CEO.[5]
PlanetOut was acquired by Gay.com parent company Online Partners and the combined entity was renamed PlanetOut Partners Inc. The company became profitable primarily from Gay.com's membership subscription revenue and online advertising business, resulting in a successful IPO in October 2004 with Lowell Selvin as CEO and Gay.com founder Mark Elderkin as president. At the close of the year in 2006, the company reported a $3.7m loss on revenue of $68.6m. Although this was a 93 percent improvement on 2005 revenues, the purchase of RSVP Vacations was the beginning of the end for PlanetOut.[6]
In April 2008, PlanetOut released a letter of intent to sell LPI and specialty publications to Regent Releasing, which owns here! Films.[7][8]
References
edit- ^ "PlanetOut Merges With Here Networks". AdWeek. June 18, 2009.
- ^ "PlanetOut debuts - new online service targets gay men and lesbians". 1995-08-21.
- ^ "Global gay and lesbian Internet resource premieres - PlanetOut opens on the Web and AOL". 1996-09-04.
- ^ "PlanetOut plans a reorganization - Sequoia Capital exits as investor - AOL still backer". January 27, 1997.
- ^ "Reorg rocks PlanetOut". January 29, 1997.
- ^ "Riverboat Cruises sink PlanetOuts forecast". 2006-09-08. Retrieved 2006-09-08.
- ^ "Letter of Intent". April 7, 2008. Retrieved 2008-05-11.
- ^ Sass, Erik (2008-04-14). "PlanetOut Is Out Of Publishing (And $26 Million)". MediaDailyNews. Archived from the original on 2009-06-09.