Dwindle Distribution is an American skateboarding distributor based in El Segundo, California. It is a component of Transom Capital Group Limited.[1] The company was founded by Steve Rocco and Rodney Mullen. Its formation is recognized as a key event in the creation of a skateboard company owned by people actively involved in the skateboarding lifestyle.[2]
| Industry | Skateboarding |
|---|---|
| Founders | |
| Headquarters | , United States |
| Products | Skateboards |
| Parent | Transom Capital Group |
| Website | dwindle |
History
editWhile professional skateboarder Rodney Mullen was still a sponsored rider for the Powell-Peralta "Bones Brigade" team, Steve Rocco convinced Mullen to join him in the further development of what would become the first skater-owned skateboard company, World Industries. Mullen was forced to leave his place at Powell-Peralta as a result. He was also persuaded to continue professional skateboarding in the face of the declining popularity of his foundational discipline, freestyle skateboarding. Rocco has stated in an online documentary: "To me a business partner was anybody that, you know, just had excess cash, gullibility, and, ah, absenteeism—Rodney had all of those, and, ah, he bought out John Lucero for six thousand dollars and became a partner."[3]
Globe operates its own factory to manufacture the skateboards and trucks that it distributes under Dwindle. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in Shenzhen, China, with Rodney Mullen closely involved in production practices from its inception.[4] DSM imports maple logs from Canada's Great Lakes region for the production of wooden skate decks. A 2013 TransWorld SKATEboarding article likened DSM's approach to the sourcing and treatment of wood: “as the sandwich shop that prepares all of their meat from the whole animal versus others who order their cuts from a wholesaler, DSM has the in-house butcher.” [5]
DSM was first publicly announced in 2003 and caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America; concern was raised about job losses. Globe CEO Matt Hill stated at the time: "When you get down to the labor issues, if we sell a lot more boards, then we'll create jobs here (in the U.S.A.), it'll open a lot more doors.”[6]
In 2015, Dwindle and Globe published the book Unemployable: 30 Years of Hardcore, Skate and Street [7] which included a chapter on Dwindle's history.[8] Launches were held in Melbourne[9] and Los Angeles.[10][11]
Black Box Distribution
editIn 2014, skateboard distributor Black Box Distribution, owned by skateboarder Jamie Thomas, was dissolved and some of its brands were transferred to Dwindle. In a June 2014 interview with the Jenkem online publication, Thomas explained that Dwindle would take over "the sales, finance, production and distribution aspects" of the Zero Skateboards and Fallen Footwear brands. Thomas further explained that the brands' employees would remain independent and focus on "the team, marketing and creative aspects" of the brands.[12]
Management
editAs of April 2014, Hugh "Bod" Boyle is the president of Dwindle Distribution, and Steve Douglas is the vice president—both are former professional skateboarders.[13][14][15] Globe International sold Dwindle in 2019.[16]
Brands
editCurrent
As of April 2021, the company distributes the following skateboard brands:
- Almost
- Enjoi
- Daylight
- Tensor Trucks
- Blind
- Darkstar
- Dusters
- Madness
- New Deal
- 101 Heritage[17]
- Andalé Bearings[18]
Former
- A-Team (founded by Rodney Mullen)[19]
- Deca (founded by Daewon Song)
- City Stars (founded by Kareem Campbell)[20]
- World Industries[21]
- Fallen Footwear[22]
References
edit- ^ Tiffany Montgomery (August 30, 2019). "Exclusive: Steve Lake and Bod Boyle Talk Dwindle Acquisition". Shop Eat Surf. Shop Eat Surf. Retrieved October 26, 2020.
- ^ lloyd (June 3, 2012). "The Man Who Souled The World". On-Point. On-Point. Archived from the original on January 2, 2014. Retrieved August 14, 2012.
- ^ fasdgrefgagsdasdgasd (June 22, 2006). "Rodney Mullen Bio Pt 2" (Video upload). YouTube. Google, Inc. Archived from the original on December 19, 2021. Retrieved December 24, 2012.
- ^ 30shot (September 2012). "DSM Video" (Video upload). 30shot on Vimeo. Vimeo LLC. Retrieved September 19, 2013.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ Luke Callahan (November 2013). "Tested Development". TransWorld SKATEboarding. 31 (11). Grind Media, LLC: 84–97. ISSN 0748-7401.
- ^ "Dwindle Makes Moves". TransWorld Skateboarding. GrindMedia. January 27, 2004. Retrieved September 19, 2013.
- ^ Jason Boulter (December 2015). Unemployable: 30 Years of Hardcore, Skate and Street. Port Melbourne: Thames & Hudson Australia Pty Ltd. p. 708. ISBN 9780500500637. Archived from the original on February 16, 2016. Retrieved February 9, 2016.
- ^ Eloise Mahoney (December 4, 2015). "Unemployable: the story of skating success". Desktop Magazine. Niche Media Pty Ltd. Retrieved February 9, 2016.
- ^ Robert Brown (November 2015). "Interview: Rodney Mullen on being unemployable". ACCLAIM. ACCLAIM Magazine Pty Ltd. Retrieved February 9, 2016.
- ^ Joe Hammeke (October 30, 2015). ""Unemployable" Book Release Party Photos". Thrasher Magazine. High Speed Productions, Inc. Retrieved February 9, 2016.
- ^ Jan Kliewer (November 12, 2015). "Chris Haslam On The Launch Of Globe's UnEmployable Book". Kingpin Skateboarding. Factory Media. Retrieved February 9, 2016.
- ^ Ian Michna (June 2014). "THE FUTURE OF ZERO & FALLEN WITH JAMIE THOMAS". Jenkem. Jenkem. Retrieved July 9, 2014.
- ^ "A Skate Warehouse Day at Dwindle Distribution". Skate Warehouse on YouTube. Google Inc. April 22, 2014. Archived from the original (Video upload) on April 23, 2014. Retrieved October 23, 2014.
- ^ "Hugh "Bod" Boyle". Skately. Skately LLC. 2014. Retrieved October 23, 2014.
- ^ "Steve Douglas". Skately. Skately LLC. 2014. Retrieved October 23, 2014.
- ^ Simon Evans (August 23, 2019). "Globe offloads skate brand, issues trade war warning". The Australian Financial Review. Retrieved October 12, 2020.
- ^ "Heritage". Dwindle Distribution. Retrieved March 19, 2021.
- ^ "Company site". Dwindle Distribution. Dwindle Distribution. Retrieved January 9, 2020.
- ^ skately (2012). "A-Team Skateboards". skately. Skately LLC. Retrieved August 14, 2012.
- ^ toms skateshop (May 8, 2009). "City stars back in the game". Toms skateshop Amsterdam. Toms skateshop Amsterdam. Retrieved August 14, 2012.
- ^ Chris Oldfield (June 25, 2007). "Media and ASX Release Globe announces the sale of World Industries" (PDF). Globe Corporate. Globe International. Archived from the original (PDF) on February 7, 2012. Retrieved May 25, 2012.
- ^ Ian Michna (April 13, 2016). "Jamie Thomas on the demise of Fallen Footwear". Jenkem Magazine. Jenkem Magazine. Retrieved August 12, 2016.