"Domain" is a song by British YouTuber and rapper KSI from his debut studio album, Dissimulation (2020). The song was released for digital download and streaming by RBC Records and BMG on 22 May 2020. A powerful and pumped-up hip hop track, its lyrics are about KSI's dominance over the YouTube platform. An accompanying music video was released on 25 December 2020. The video is an action film that features a fast-paced fight sequence.
| "Domain" | |
|---|---|
| Song by KSI | |
| from the album Dissimulation | |
| Released | 22 May 2020 |
| Genre | Hip hop |
| Length | 3:00 |
| Label | |
| Songwriter(s) | |
| Producer(s) | S-X |
| Music video | |
| "Domain" on YouTube | |
Writing and production
editThe instrumental was produced by British singer and record producer S-X. He played the instrumental to KSI, who "became obsessed with it". KSI wrote and recorded a chorus and two verses for the song at the beginning of 2019. KSI recalled, "The beat was actually meant for [British rapper] Ghetts. I think it was sent to Ghetts and either he didn't want it or he just ignored it."[1]
Music and lyrics
edit
"Domain" is a powerful and pumped-up hip hop track.[2][3] KSI described "Domain" as a "hybrid of rap, grime and rock". He said, "It's just so powerful. I know [that] whenever I perform this track [live], it's going to go off... It's going to do a madness."[1] The song's lyrics are about KSI’s dominance over the YouTube platform.[2] KSI called "Domain" a "YouTube song".[4] He explained, "This [song] is major KSI... [It] really, really show[s] my dominance."[1] KSI said, "I wanted to make a song to show that I’m on a different level when it comes to wordplay."[4] He continued, "I know [that] I killed that song; lyrically; the bars; the flow."[5] KSI has stated that "Domain" is his favourite track from his debut studio album, Dissimulation (2020).[5] He called "Domain" his "fucking jam" and said that he has "been raving about [the song]" since he recorded it."[5][1]
Commercial performance
editIn the United Kingdom, "Domain" was excluded from the week's published UK Singles Chart under Official Charts Company rules, along with six other tracks from Dissimulation.[6] "Domain" debuted at number 38 on the UK Audio Streaming Chart and number 28 on the UK Hip Hop and R&B Singles Chart.[7][8]
Music video
editOn 12 September 2020, KSI tweeted, "Next Friday, I’m gonna drop the best music video I’ve ever done. The best music video any YouTuber has ever done. And possibly the best music video in the world this year."[9] On 15 September 2020, KSI posted a trailer for the music video for "Domain" to his social media pages and announced that the music video would be released on 18 September 2020. However, one day before its scheduled release, KSI decided to postpone the release of the music video, tweeting, "No video this Friday. Sorry I got you hyped up for nothing. The 'Domain' video can’t drop for many reasons."[10] On 27 November 2020, KSI announced that the music video would be released on Christmas Day, calling it "the best [and] most unexpected Christmas present [for his fans]".[11]
The music video was co-directed by Konstantin and Guy Davies.[12] It was released to KSI's YouTube channel on 25 December 2020 at 11:00 UTC.[13] The music video is an action film that features an insanely fast-paced and action-packed fight sequence which will keep you gripped throughout.[12][14] It is a sequel to the music video for KSI's song "Killa Killa" (2020), which was previously released on 17 July 2020.[13] Before the music video shoot, KSI spent three days in a studio, learning the fight choreography. The shoot itself spanned over two days.[12] A behind-the-scenes video of the music video shoot was released to Konstantin's YouTube channel on 13 January 2021.[15]
Credits and personnel
editCharts
edit| Chart (2020) | Peak position |
|---|---|
| UK Audio Streaming (OCC)[7] | 38 |
| UK Hip Hop/R&B (OCC)[8] | 28 |
| UK Indie (OCC)[17] | 11 |
Release history
edit| Region | Date | Format(s) | Label(s) | Ref. |
|---|---|---|---|---|
| Various | 22 May 2020 | [18] |
References
edit- ^ a b c d "Dissimulation by KSI / Editors' notes". Apple Music. 22 May 2020. Archived from the original on 7 June 2020. Retrieved 22 May 2020.
- ^ a b "KSI To Release Debut Album 'Dissimulation' on May 22nd". EIN News. 4 May 2020. Archived from the original on 21 July 2020. Retrieved 22 June 2020.
- ^ Britton, Luke Morgan (1 June 2020). "KSI: 'A YouTuber doing music leaves a sour taste in people's mouths. They despise it'". NME. Archived from the original on 19 July 2020. Retrieved 1 June 2020.
- ^ a b Homewood, Ben (27 May 2020). "KSI reveals his plan to take over the music industry". Music Week. Archived from the original on 6 June 2020. Retrieved 27 May 2020.
- ^ a b c Cheatle, Julian (20 May 2020). "Exclusive interview: KSI on his new album Dissimulation and his one-word verdict on Jake Paul's fighting ability". Monsters and Critics. Archived from the original on 28 May 2020. Retrieved 20 May 2020.
- ^ Paine, Andre (29 May 2020). "Inside the big chart battle between The 1975 and KSI". Music Week. Archived from the original on 7 June 2020. Retrieved 29 May 2020.
- ^ a b "Official Audio Streaming Chart Top 100". Official Charts Company. Retrieved 29 May 2020.
- ^ a b "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 29 May 2020.
- ^ KSI [@KSI] (12 September 2020). "Next Friday, I'm gonna drop the best music video I've ever done. The best music video any Youtuber has ever done. And possibly the best music video in the world this year" (Tweet). Archived from the original on 12 September 2020. Retrieved 12 September 2020 – via Twitter.
- ^ KSI [@KSI] (17 September 2020). "No video this Friday. Sorry I got you hyped up for nothing. The domain video can't drop for many reasons. So yeah, stream loose and soon I'll drop music from my next album soon" (Tweet). Archived from the original on 17 September 2020. Retrieved 17 September 2020 – via Twitter.
- ^ KSI [@KSI] (27 November 2020). "On Christmas Day, I'm gonna give you the best most unexpected Christmas Present ever" (Tweet). Archived from the original on 29 January 2021. Retrieved 27 November 2020 – via Twitter.
- ^ a b c "KSI - Domain". Zebrafish. 25 December 2020. Archived from the original on 25 February 2021. Retrieved 5 December 2020.
- ^ a b "KSI - Domain". 25 December 2020. Archived from the original on 25 December 2020. Retrieved 25 December 2020 – via YouTube.
- ^ Wynter, Courtney (25 December 2020). "KSI Releases Action-Packed 'Domain' Visuals". GRM Daily. Archived from the original on 25 December 2020. Retrieved 25 December 2020.
- ^ "How We Made KSI Superhuman [Domain Behind The Scene]". 13 January 2021. Retrieved 13 January 2021 – via YouTube.
- ^ "KSI / Dissimulation / Credits". Tidal. 22 May 2020. Archived from the original on 16 January 2021. Retrieved 22 May 2020.
- ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 29 May 2020.
- ^ "KSI Releases Debut Album (Dissimulation) And New Music Video 'Cap' Featuring Offset". EIN News. 22 May 2020. Archived from the original on 17 July 2020. Retrieved 22 May 2020.