Wikipedia

Viva Films

(Redirected from VIVA Films)

Viva Films, Inc. (also known as Viva Films, stylized as VIVA Films) is a Philippine film production and distribution company owned by Viva Communications. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz.[1] Viva Films is one of the largest film studios in the Philippines, along with Star Cinema, Regal Entertainment and GMA Pictures.[2]

Viva Films
Company typeSubsidiary
IndustryFilm
FoundedNovember 11, 1981; 43 years ago (1981-11-11)
Founder
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
ProductsMotion pictures
Services
ParentViva Communications
DivisionsViva International Pictures
Websitewww.viva.com.ph

History

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Early years (1981–1988)

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Veering away from the Sharon Cuneta-Gabby Concepcion tandem, Viva became home to quality dramatic films. The "glossy" production of films such as Sinasamba Kita, Palimos ng Pag-ibig, Saan Darating ang Umaga?, Kung Mahawi Man ang Ulap, and Paano Ba ang Mangarap? won critical and commercial acclaim. Viva Films also made a documentary film on the Puerto Rican boyband Menudo on their visit to the Philippines in 1985.

Viva launched then-supporting actor Phillip Salvador as an action star in the film Boy Negro.[citation needed] It was also instrumental in introducing to the public Robin Padilla (Bad Boy and Anak ni Baby Ama), and Raymart Santiago (Noel Juico: Batang Kriminal) as new action stars. Veteran action stars Eddie Garcia, Rudy Fernandez, Bong Revilla Jr., and Fernando Poe Jr., also made films for Viva.

Viva became later known as home to quality youth-oriented films, starting with the 1984 breakthrough flick, Bagets. The film was top billed by William Martinez and launched the careers of then unknowns J.C. Bonnin, Herbert Bautista, Raymond Lauchengco, and Aga Muhlach. With its box-office success, the company produced a sequel Bagets 2 with Ramon Christopher, Jon Hernandez, and Francis Magalona joining the original cast, the success of the two Bagets film made it the flagship film of Viva Films and it set the trend for youth-oriented films in the 1980s which other film companies copied, but they never matched nor equaled the success brought about by the two Bagets films.

Heyday (1989–2003)

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In 1989, Viva introduced its second batch of young stars via the youth-oriented comedy Estudyante Blues.[3] It introduced to the public young stars and That's Entertainment mainstays such as Vina Morales, Gelli de Belen, Keempee de Leon, Raymart Santiago and Dingdong Avanzado. The film was also a resounding success, despite the fact that Estudyante Blues became an earlier hit via the Philippine music airwaves as a single sung by Freddie Aguilar.[citation needed]

In the 1990s, Viva launched the careers of Dennis Padilla and Janno Gibbs as solo comedians while reviving the film careers of veteran comedians Redford White (Neber 2 Geder), Chiquito (Pinagbiyak Na Bunga) and Joey de Leon (Hibangers).[citation needed]

Viva later on entered into television production by partnering with GMA Pictures. Their first venture together was the sitcom Ober Da Bakod in 1992 with then rising young talents Donita Rose, Gelli de Belen, and Janno Gibbs and Anjo Yllana as main stars, followed by the soap opera Villa Quintana in 1994 with Donna Cruz and Keempee de Leon as lead stars. However, it was the 1995 youth-oriented series T.G.I.S. that gave Viva its biggest success as a television producer. Headlined by Angelu de Leon, it gave birth to the careers of Bobby Andrews, Michael Flores, Onemig Bondoc, Red Sternberg, Raven Villanueva and Ciara Sotto. The success of the TV series was later translated to the big screen, when the T.G.I.S. group became box-office stars via the films Takot Ka Ba sa Dilim? and TGIS the Movie. A new batch of teens were introduced a few months later, and was led by Dingdong Dantes, Anne Curtis, Sunshine Dizon (previously credited as "Sunshine"), Kim Delos Santos, Antoinette Taus, Polo Ravales, Dino Guevarra and Chubi del Rosario.[citation needed]

In 1996, Viva Films had the highest number of films produced out of all the major studios in the country, producing 35% of all local films in 1995–1996.[4]

Decline (2004–2010)

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Viva Films had the lowest number of films produced among all major film studios in the Philippines for the year 2004, producing only four: Annie B., Masikip sa Dibdib: The Boobita Rose Story, Kulimlim and Lastikman: Unang Banat, all of which were only moderate box-office successes. Due to stiff competition, they focused on digital films and distribution the following year.

In late 2006, Viva Films returned to mainstream movie production through co-producing with the film outfits owned by the giant networks: Star Cinema (owned by ABS-CBN Corporation) and GMA Pictures (owned by GMA Network, Inc.) while producing films by themselves from time to time. Their first two comeback mainstream films were Till I Met You (with GMA Pictures) and Wag Kang Lilingon (with Star Cinema). From 2009 to 2010, Viva produced films which were considered firsts: Patient X marks the first Viva movie of Richard Gutierrez and Cristine Reyes after the latter signed a contract with Viva Entertainment, while Working Girls marks the first Viva film of the first Starstruck female winner Jennylyn Mercado after she signed a contract with Viva Entertainment.

Continued success (2011–2020)

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In 2011, Tumbok, Catch Me, I'm in Love, No Other Woman, The Unkabogable Praybeyt Benjamin, Won't Last a Day Without You (all co-produced by Star Cinema), were released. In 2012, Of All the Things (co-produced by GMA Films), Moron 5 & the Crying Lady (co-produced by MVP Films) and A Secret Affair were released.

In 2013, Bekikang: Ang Nanay Kong Beki, It Takes a Man and a Woman, Momzillas, and Girl, Boy, Bakla, Tomboy (all co-produced by Star Cinema) were released. In 2014, Diary ng Panget, Trophy Wife and Muslim Magnum .357: To Serve and Protect were released.

In 2015, Felix Manalo, a biopic of the Iglesia ni Cristo founder, was released in October.

On March 13, 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio Lionsgate.[5]

Vivamax and online streaming activities (2021-present)

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Main article: VMX (streaming service)

On January 29, 2021, Viva Films released an online video streaming site called VMX, formerly known as Vivamax, conceptualized and overseen by Viva Communications chairman and CEO Vic del Rosario,[6] which aims to provide online viewing for their movies such as Maybe This Time, Kita Kita, and Sanggano, Sanggago’t Sanggwapo. [7] Vivamax released a wide variety of titles, ranging from comedy, horror, and erotica in the form of films and series. Viva also released a separate streaming service called Viva One (formerly Viva Prime) featuring family films aimed at a broader audience. While Vivamax quickly gained a reputation as a purveyor of softcore pornography,[8][9] Viva COO Vincent del Rosario dismissed such allegations and claimed that their adult content makes up only ten percent of their streaming library.[10][11] VMX's library of erotic content was also criticized by senator Jinggoy Estrada who called out the streaming service for allegedly allowing younger audiences easy access to "sexy contents" with no redeeming value, amid calls for the Movie and Television Review and Classification Board (MTRCB) to expand its scope for them to enforce ratings on online streaming services.[12]

Starting in 2022, Viva produced a number of films which were released every week online through Vivamax, which was later rebranded as VMX as it reached a significant milestone of 12 million subscribers in October 2024.[13][14]

Highest-grossing films

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Highest-grossing films by Viva Films[HGF]
Rank Title Year Box-office gross
(in estimated amount)		 Notes Ref.
1 Maid in Malacañang 2022 ₱650 million co-produced with VinCentiments [15]
2 Fantastica 2018 ₱596 million co-produced with Star Cinema [16]
3 Gandarrapiddo: The Revenger Squad 2017 ₱571 million [17]
4 Miracle in Cell No. 7 2019 ₱543 million [18]
5 Beauty and the Bestie 2015 ₱526 million co-produced with Star Cinema [19]
6 The Amazing Praybeyt Benjamin 2014 ₱455 million [20][21]
7 Un/Happy for You 2024 ₱450 million [22]
8 Girl, Boy, Bakla, Tomboy 2013 ₱421 million [23]
9 Sisterakas 2012 ₱393 million [24]
10 It Takes a Man and a Woman 2013 ₱387 million [25]

HGFEarnings of the film listed in the box-office gross with an estimated amount is not the accurate total gross of the film. Some articles and reports even the production company itself are giving different amounts of gross and not revealing its actual amount. In this case, the estimated gross amount shown above is from the sources that has a similar report of the gross.

Viva International Pictures

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Viva International Pictures
Company typeDivision
IndustryFilm
FoundedNovember 18, 1998; 26 years ago (1998-11-18)
FounderVic del Rosario Jr.
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Philippines
Key people
Vic del Rosario Jr. (Chairman and CEO)
ProductsMotion pictures
ServicesFilm distribution
OwnerViva Communications
ParentViva Films

Viva International Pictures (VIP) is a division of Viva Films that distributes Hollywood, European and Asian movies. It is headed by the chairman and CEO, Vic del Rosario Jr. VIP is the official partner of MVP Entertainment, a subsidiary of Multivision Plus.

Films

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Main article: List of films produced and released by Viva Films § Distribution

P1.1-billion IPO

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In January 2008, Viva chairman Vic del Rosario announced that Viva Communications expected to raise P1.1 billion through approval of the initial public offering (IPO) by the Philippine Stock Exchange, on listing date of March 5. It planned to sell up P 92.8 million new shares and P 49.9 million secondary shares at P 12.93 / share (offer is 35% of the company's issued and outstanding capital stock). It appointed Banco de Oro (BDO) Capital and Investment Corporation as lead underwriter and Abacus Capital and Investments Corporation as co-lead underwriter. Viva's net income was P 121 million for January to October 2007, double its 2006 earnings and projects net profit of P 330 million this year.[26]

Filmography

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Main article: List of films produced and released by Viva Films

See also

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References

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  1. ^ a b c Gabinete, Jojo (November 11, 2021). "Past and present stars ng Viva, binigyang pugay sa pamamagitan ng Wall of Fame". PEP.ph (in Filipino and English). Philippine Entertainment Portal Inc. Retrieved January 27, 2024.
  2. ^ "Fast Facts: The big 4 of Philippine Cinema's 'Golden Era'". Rappler. October 22, 2019. Retrieved December 14, 2023.
  3. ^ "Estudyante Blues (1989)".
  4. ^ Red, Isah V. (September 13, 1996). "Making it to the box office". Manila Standard. Kamahalan Publishing Corp. p. 36B. Retrieved May 16, 2022.
  5. ^ Dave McNary (March 13, 2019). "Lionsgate's GlobalGate Adds Philippines' Viva Communications". Variety. Retrieved June 2, 2019.
  6. ^ Pingol, Anna (September 17, 2020). "Viva to launch VIVAMAX, the country's biggest Filipino streaming platform". Pikapika.ph (in English and Filipino). Retrieved September 17, 2022. Ronan: Boss Vic is the one with the vision and timing of Vivamax. When we spoke back in April 2020, the plan was already clear to him regarding every aspect of Vivamax.
  7. ^ "Viva Entertainment launches new streaming app". Manila Bulletin. February 2, 2021. Retrieved January 26, 2023.
  8. ^ Panti, Llanesca (October 19, 2022). "Gabriela solon: Ban films on violence vs. women, not K-dramas". GMA News. Retrieved October 4, 2023.
  9. ^ Garcia, Nick (March 17, 2023). "Is Vivamax a porn platform? Here's what the company president has to say". The Philippine Star. Retrieved December 9, 2023.
  10. ^ "'Netflix of the Philippines': Vivamax is building a streaming empire on softcore porn | Coconuts". Coconuts. Retrieved October 4, 2023.
  11. ^ "Cosplayer calls out 'inappropriateness' portrayed in 'Pantasya ni Tami,' Vivamax's film on cosplay". inquirer. January 15, 2024.
  12. ^ Cruz, RG (December 17, 2024). "Jinggoy hits VMX for alleged pornography, exploitation of performers". ABS-CBN News. Retrieved December 17, 2024.
  13. ^ "Vivamax gears up to more content; vows to release 2 titles per week". Sunstar Cebu. January 15, 2022. Retrieved January 15, 2022.
  14. ^ "Vivamax rebrands, unveils cinematic ventures to celebrate 12M subscribers". The Manila Times. October 16, 2024. Retrieved October 16, 2024.
  15. ^ "650M". VIVA Films Facebook. September 5, 2022. Retrieved October 7, 2024.
  16. ^ Dumaual, Miguel. "'Fantastica' ends run as Vice Ganda's highest-grossing MMFF movie". ABS-CBN News. Retrieved August 5, 2019.
  17. ^ "The Revenger Squad grosses P571 million, says Star Cinema; now highest-grossing Filipino movie of all time". January 18, 2018. Retrieved January 18, 2018.
  18. ^ "Box office: 'Miracle in Cell No. 7' gross finally revealed". ABS-CBN News. January 15, 2020.
  19. ^ "'Beauty and the Bestie' earns P526M in box office". Retrieved August 15, 2017.
  20. ^ "MMFF 2014 Box Office Update Praybeyt Benjamin, Feng Shui set record". The Summit Express. January 11, 2015. Retrieved March 27, 2016.
  21. ^ Lo, Ricky (January 20, 2014). "Vice Ganda beats Kris at the tills". The Philippine Star. Retrieved January 26, 2014.
  22. ^ Felipe, MJ (September 20, 2024). "Julia Barretto, Joshua Garcia's 'Un/Happy For You' reaches P450M in gross sales worldwide". ABS-CBN News. Retrieved September 20, 2024.
  23. ^ "Annual report" (PDF). www.pds.com.ph. 2015. Retrieved October 30, 2019.
  24. ^ Calderon, Nora (February 21, 2016). "John Lloyd, Bea, Vice, Coco, Vic, Ai-Ai lead winners at the Box Office Entertainment Awards" (in Tagalog and English). Philippine Entertainment Portal. Ang My Bebe Love #KiligPaMore ang nakakuha ng pangatlong top gross, with P385 million...[My Bebe Love #KiligPaMore gained the third top gross, with P385 million]
  25. ^ "Philippines Yearly Box Office". Box Office Mojo. Retrieved March 27, 2016.
  26. ^ Inquirer.net, Viva Films plans P1.1-billion IPO
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