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Tilda is the brand name used since 1970 for a rice and related food products company now headquartered in Rainham, England and with offices in Dubai, (UAE) and Delhi (India).[1]
Its basmati rice is the top-selling rice in the United Kingdom.[2] Since 1994, they have operated Tilda Foodservice, providing professional kitchens with a variety of uncooked dry and frozen rice products. Founded by entrepreneur Rashmi Thakrar[3] who fled to the UK during the Expulsion of Asians from Uganda in 1972, the brand is now over 50 years old, selling a variety of product and not just their basmati rice but other varieties of dry rice, microwave convenience rice as well as a range of rice suitable for children.
The company was purchased in 2014 by US group Hain Celestial.[1] Hain Celestial Group sold the company to Spanish group Ebro Foods in August 2019.[4]
References
edit- ^ a b Armstrong, Ashley (13 January 2014). "Tilda rice bought by US food group Hain Celestial". The Telegraph. Retrieved 3 January 2018.
- ^ Thakrar, Vipul (22 January 1995). "Uganda Asians: Then and Now, Here and There, We contributed, We contribute". Retrieved 3 January 2018.
- ^ https://www.asiantrader.biz/tilda-celebrates-fifty-years-of-rice-and-good-practice-too
- ^ Pazos, Luis Peña (28 August 2019). "Acquisition of Tilda" (PDF). Letter to National Securities Market Commission. Retrieved 30 May 2020.