Wikipedia

TYR Sport

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TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.[1]

TYR Sport, Inc.
Company typePrivate
IndustryApparel, accessories
Founded1985 (1985)
FounderSteve Furniss
Joseph DiLorenzo
Headquarters
Seal Beach, California
,
U.S.
Area served
World-wide
Key people
Joseph DiLorenzo (CEO), Steven Locke (COO)
ProductsSwimwear, Footwear, Triathlon Apparel, Sportswear, Accessories
Websitetyr.com

History

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TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985.[2]

The name TYR is a reference to the Norse god Týr.[3]

In 2019, Steve Furniss retired after 34 years with the company.[4]

The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear.[5]

In 2023, the company opened its first storefront in Roosevelt Field in Garden City.[6]

TYR was named the official footwear and eyewear partner for the 2023 SBD World’s Strongest Man competition.[7] The company was the exclusive outfitter of the USA Swimming National Team through the 2024 Olympics.[8][9]

Sponsorship

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TYR sponsors many professional athletes; it dubs them Team TYR,[10] as well as the national swimming teams in the U.S.[11] and in Singapore.[12] In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series.[2][13]

In 2023, it was announced that TYR would be the official outfitter for USA Diving.[14]

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Name Country Discipline
Matt Grevers   United States Backstroke, Freestyle
Molly Hannis   United States Breaststroke
Katie Ledecky[15][16]   United States Freestyle
Ryan Lochte[17][18]   United States Individual Medley, Backstroke, Freestyle
Simone Manuel[19]   United States Freestyle
Rikke Møller Pedersen[20]   Denmark Breaststroke
Ross Murdoch[21]   Great Britain Breaststroke
Lia Neal[22]   United States Freestyle
Jeanette Ottesen   Denmark Freestyle, Butterfly
Tom Shields[23]   United States Butterfly
Ian Finnerty[24]   United States Breaststroke
Leah Smith[25]   United States Freestyle, Individual Medley
Ashley Twichell[26][3]   United States Open Water
Kelsi Worrell[27]   United States Butterfly, Freestyle
Lilly King[28]   United States Breaststroke
Michael Andrew[29]   United States Backstroke
Annie Thorisdottir[30]   Iceland CrossFit
Torri Huske[31]   United States Butterfly, Freestyle
Maggie Steffens[32]   United States Water Polo
Claire Curzan[33][34]   United States Butterfly
Nic Fink[35]   United States Breaststroke
Hunter Armstrong[36]   United States Backstroke

See also

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Notes

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  1. ^ Swimwear company's task: Find talent pool
  2. ^ a b Fischer, Ben (23 Aug 2018). "Recent moves have swimwear company TYR swimming with big fish". www.bizjournals.com. Retrieved 2019-06-14.
  3. ^ a b "Ashley Twichell, 2X World Champ, Re-signs with TYR Sport". Swimming World News. 2019-02-26. Retrieved 2019-06-14.
  4. ^ Team, Swimming World Editorial (2019-10-09). "TYR Sport Founder, Former Olympian, Steve Furniss Retires". Swimming World News. Retrieved 2024-12-02.
  5. ^ De George, Matthew (2021-11-08). "TYR Expanding Portfolio with Lines of CrossFit, Workout Gear". Swimming World News. Retrieved 2024-12-17.
  6. ^ "Tyr Sport, known for swimwear worn by Olympic athletes, opens first store, at Roosevelt Field". Newsday. 2023-10-23. Retrieved 2024-12-19.
  7. ^ "In The News: Keds, Tyr Sport, PUMA, OrthoLite, Skechers - Footwear Insight". www.formula4media.com. Retrieved 2024-12-19.
  8. ^ "Tyr Partnered As Exclusive Outfitter Of The Usa Swimming National Team Through The 2024 Olympics". www.usaswimming.org. Retrieved 2024-12-19.
  9. ^ Sanderson, Emily (2024-04-10). "USA Swimming, TYR Unveil National Team Kit for 2024 Paris Olympics". WLWT. Retrieved 2024-12-19.
  10. ^ "Team TYR Athletes | TYR". www.tyr.com. Retrieved 2018-08-06.
  11. ^ "TYR Sport Extends Partnership with U.S. Masters Swimming". SwimSwam. 2016-04-15. Retrieved 2019-06-14.
  12. ^ Keng Gene, Ng (2016-05-28). "Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR". The Straits Times. Retrieved 2019-06-14.
  13. ^ "TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series". PRWeb. Retrieved 2019-06-14.
  14. ^ "Tyr Becomes Official Outfitter of USA Diving". www.yahoo.com. 2023-03-24. Retrieved 2024-12-17.
  15. ^ "Ledecky cashing in with first endorsement". ESPN.com. 2018-06-08. Retrieved 2024-12-05.
  16. ^ Brennan, Christine. "Katie Ledecky's historic sponsorship deal signals intent to swim through 2024". USA TODAY. Retrieved 2024-12-05.
  17. ^ "Lochte signs endorsement deal with TYR Sport". Reuters. 26 January 2017. Retrieved 5 December 2024.
  18. ^ "TYR Sport Signs 12-Time Olympic Medalist Ryan Lochte". SwimSwam. 2017-07-28. Retrieved August 25, 2017.
  19. ^ "Simone Manuel Announces Deal with TYR Sport - Swimming World News". Swimming World News. 2018-07-24. Retrieved 2018-08-06.
  20. ^ "TYR Sport Signs Olympic Bronze Medalist Rikke Moller Pedersen". SwimSwam. 2017-07-20. Retrieved August 25, 2017.
  21. ^ "TYR Sport Signs Olympian & 2x World Championship Medalist Ross Murdoch". SwimSwam. 2017-10-26. Retrieved October 26, 2017.
  22. ^ "TYR Sport Announces Signing of 2x Olympic Medalist Lia Neal". SwimSwam. 2017-08-24. Retrieved August 25, 2017.
  23. ^ "TYR Sport Signs Olympic Gold Medalist Tom Shields". SwimSwam. 2017-08-03. Retrieved August 25, 2017.
  24. ^ "TYR Sport Signs American Record Holder Ian Finnerty".
  25. ^ "TYR Sport Signs Two-Time Olympic Medalist Leah Smith". SwimSwam. 2017-07-11. Retrieved August 25, 2017.
  26. ^ "TYR Sport Signs Ashley Twichell, American Pool and Open Water Swimmer". SwimSwam. 2014-02-13. Retrieved August 25, 2017.
  27. ^ "TYR Sport Signs American Record Holder Kelsi Worrell". SwimSwam. 2016-05-16. Retrieved August 25, 2017.
  28. ^ D'Addona, Dan (2019-07-18). "Olympic Champion Lilly King Signs with TYR Sport". Swimming World News. Retrieved 2024-12-02.
  29. ^ Writer, Matthew De George-Senior (2021-04-14). "TYR Sport Announces Signing of World Champion Michael Andrew". Swimming World News. Retrieved 2024-12-05.
  30. ^ Spin, Brian (2023-02-14). "Annie Thorisdottir Signs with TYR Sport Ahead of Return to Individual Competition". The Barbell Spin. Retrieved 2024-12-05.
  31. ^ Partridge, Helen (2024-08-08). "Five Things You Might Not Know About Olympian Torri Huske". Arlington Magazine. Retrieved 2024-12-05.
  32. ^ "TYR Sport Signs Women's National Team Captain Maggie Steffens". USA Water Polo. 2019-04-26. Retrieved 2024-12-12.
  33. ^ Shay, Ashleigh (2022-02-25). "TYR Sport Signs Olympic Medalist Claire Curzan". Swimming World News. Retrieved 2024-12-12.
  34. ^ Fowler, Chapel (6 June 2022). "Most states prohibit high school NIL deals. But what if you're Olympic swimmer Claire Curzan?". The Fayetteville Observer. Retrieved 16 December 2024.
  35. ^ Picciotto, Rebecca (2023-07-06). "30-year-old balances 9-to-5 job with Olympic swimming side hustle: 'I'm really thankful that they're letting me do it'". CNBC. Retrieved 2024-12-12.
  36. ^ Aquino, Kaitlin (2022-06-16). "Tyr Lands Sponsorship with Olympic Gold Medalist Hunter Armstrong". Orange County Business Journal. Retrieved 2024-12-16.
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