Somersby (marketed as Somersby Cider in English speaking countries) is a brand of 4.5% abv cider by Danish brewing company Carlsberg Group. Developed in 2008,[1] it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of Europe, Israel, Nepal, Australia, New Zealand, Malaysia, Hong Kong, Taiwan, Thailand, South Korea, Canada, Sweden, Sri Lanka, South Africa, the United States and Laos.[2] Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012.[2]
 | |
| Type | Cider |
|---|---|
| Manufacturer | Carlsberg Group |
| Country of origin | Denmark |
| Introduced | 2008 |
| Alcohol by volume | 4.5% |
| Variants | Apple Pear Blackberry Blueberry Elderflower & Lime Mango & Lime Watermelon Red Rhubarb Mandarin Orange Spritz (Germany) Passionfruit & Orange (Hungary) Cherry & Apple (Poland) Dragonfruit & Raspberry (Poland) Pomelo & Granade (Poland) Sparking Rosé Sparkling White Sparkling Spritz |
| Website | somersby.com |
In 2012, Carlsberg UK developed and introduced a new version of Somersby Cider specific to the United Kingdom market. Somersby Cider UK is a 4.5% ABV medium dry cider with no artificial flavours or sweeteners.[3]
Despite its Danish origin , the cider is marketed in many territories as being the creation of "Lord Somersby", a fictional English Lord.[4][5]
Varieties
editApart from pure apple cider, the Somersby brand is also being used for pear cider, blackberry-flavoured apple cider, rhubarb, elderflower, ginger lemon, blueberry, apple burst, cranberry-flavoured apple cider, citrus-flavoured apple cider, watermelon-flavoured apple cider and a calorie-reduced apple cider.[6]
In Poland, the brand Somersby is used by Carlsberg to market fruit-flavoured beer instead of cider. This is due to the relative unpopularity of cider as a type of drink among Polish customers, as well as legal restrictions on the sale and marketing of cider in the country, which include a ban on advertisement.[7]
Somersby Apple Cider
edit- Appearance: Light Amber
- Aroma: Granny Smith Apples.
- Taste: Very Sweet, But Not Candied.
- Mouthfeel: Slightly Bubbly.
- Alcohol content: 4.5%
Ingredients:[8]
Water, fermented apple juice, sugar, apple juice concentrate, citric acid (acidity Regulator), flavour (apple), potassium sorbate (as a Preservative), caramel colour.
Somersby Pear Cider
edit- Appearance: Pale with a yellow tinge.
- Aroma: Sweet pear.
- Taste: Sweet and crisp. Refreshing on a warm day.
- Mouthfeel: Slightly Bubbly.
- Alcohol content: 4.5%
Ingredients:[9]
Purified drinking water, concentrated pear juice, sugar, pH-adjusting agent – citric acid.
″Apple Beer Drink″
editIn Poland, Switzerland and Quebec, Carlsberg uses the Somersby brand for a beverage that is a mixture of beer (45%) and apple flavoured drink (55%).[10] Since this product cannot be classified as a cider, it is sold as Apple Beer Drink.
See also
edit
References
edit- ^ "Somersby Cider product information". Retrieved 2012-07-11.
- ^ a b "Somersby was fastest-growing of the global top 10 cider brands in 2012". Archived from the original on 2013-11-07. Retrieved 2012-07-11.
- ^ "Somersby Cider official UK website". Archived from the original on 2015-06-07. Retrieved 2013-03-01.
- ^ "Fun Lab: co-create with Somersby and become a brand ambassador!". Coolbrandz.com. 2014-03-19. Retrieved 2019-08-18.
- ^ "Lord Somersby". 17 May 2008. Retrieved Aug 18, 2019 – via www.youtube.com.
- ^ "Somersby Product Range". Official website. Retrieved 17 October 2019.
- ^ Drewnowska, Beata. "Somersby wchodzi do Polski". www.rp.pl (in Polish).
- ^ "Somersby Apple Flavoured Cider". 2019-10-17. Retrieved 2019-10-17.
- ^ "Somersby Pear Flavoured Cider". 2019-10-17. Retrieved 2019-10-17.
- ^ "Apple Beer Drink" (in Polish). Retrieved 26 April 2015.
Further reading
edit- Virtue, Graeme (26 April 2013). "The new Somersby advert: it's time for iCider". The Guardian.
- Somersby Cider Case Study: Establishing an Alcohol Category Adjacent to Beer. Datamonitor Plc. 2010.
- Kleinman, Alexis (March 27, 2013). "Somersby Cider's New Commercial Pokes Fun At Apple". Huffington Post.
- "Somersby Cider boosts presence in pubs". The Publican's Morning Advertiser. Archived 2013-10-18 at the Wayback Machine
- "Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns". Ad Week.
- "Carlsberg extends social content drive to Somersby cider brand". Marketing Week.
External links
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