Wikipedia

RANS Entertainment

RANS Entertainment (short for Raffi Ahmad & Nagita Slavina Entertainment) is an Indonesia entertainment media business entity that focuses on social media platforms, YouTube channels, production houses, offline events, digital agencies, community activation and branding collaboration with various groups. RANS was formed by the couple Raffi Ahmad and Nagita Slavina. RANS Entertainment was founded on December 27, 2015.[1]

RANS Entertainment
Type of businessPerseroan terbatas
Available inIndonesian, English
FoundedDecember 27, 2015; 8 years ago (2015-12-27)
Headquarters
Jakarta
,
Indonesia
Area served
  • Worldwide
Key people
  • Raffi Ahmad
  • Nagita Slavina

History

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See also: RANS Nusantara F.C.

RANS Entertainment is a YouTube channel and production house owned by Raffi Ahmad and Nagita Slavina. The name RANS comes from a combination of the names Raffi Ahmad (RA) and Nagita Slavina (NS).[2] Both of them chose YouTube as the initial medium for broadcasting RANS Entertainment because Nagita Slavina felt freer to express herself through YouTube than television.[2]

Raffi Ahmad's initial goal in creating the RANS Entertainment YouTube channel was to capture moments with his family. RANS Entertainment's first content contains videos discussing facial makeup. As time went by, Raffi saw a good income opportunity through YouTube AdSense.[3][4]

On October 26, 2021, RANS announced their partnership with Emtek Group. RANS also announced that Kaesang Pangarep had been appointed as commissioner of their company.[5]

In an interview with CNBC Indonesia in early 2022, Raffi Ahmad said that the RANS Entertainment company had achieved profit and was planning to conduct an initial public offering.[6] Raffi claims that RANS Entertainment no longer only relies on YouTube channels, but has other business lines such as managing sports fields at Pantai Indah Kapuk.[7] Economic observer from the Institute for Development of Economics and Finance, Nailul Huda, said that RANS was not ready to carry out an initial public offering in 2022, because it still relied on the big name of its owner.[8]

In February 2022, RANS announced via press release that it was investing in audio content application Noice.[9] RANS injected capital amounting to IDR 35.75 billion to the owner of Noice, Mahaka Radio Integra, for the development of the application[10]

Product Content

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Music Channel

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On August 16, 2018, RANS Entertainment created a special channel for the music genre, namely RANS Music which has 972 thousand subscribers as of August 2023.[11]

Web Series and Animation Production

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On September 30, 2019, RANS Entertainment released the web series My Dreams Become Real, starring the top 5 alumni of Indonesian Idol Junior (third season).[12] Apart from that, RANS Entertainment also produces the animated series Si Aa which tells the story of Rafathar Malik Ahmad's daily life with his family and several fictional characters. The series premiered on May 23, 2020.[13] This series was also broadcast on ANTV to celebrate Rafathar's 5th birthday.[14]

MURI Records

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On June 18, 2020, at 20.00 WIB, RANS Entertainment started a live broadcast that lasted 30 hours. The broadcast featured 22 pieces of content, watched by more than 4 million people, and featured several public figures, such as Ari Lasso, Gading Marten, Nikita Mirzani, Olla Ramlan, and Rizky Febian.[15] This broadcast earned the RANS Entertainment YouTube channel a MURI record for the category of Live Broadcast of Family Events with the Most Viewers and the category of Live Broadcast of Family Events via YouTube and Facebook for the longest time.[16]

Other Business Divisions

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In July 2020, RANS Entertainment created a PUBG division in RANS Esport with the team name RANS Glory.[17]

At the Indonesia Brand Forum 2021, RANS Entertainment announced that they would launch a playground project in the Pantai Indah Kapuk area.[18]

On March 16, 2022, it was announced that RANS Entertainment was collaborating with VCGamers to create a metaverse called RANSVerse.[19]

AdSense Earnings

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According to Social Blade data in 2019, Raffi and Nagita as owners of the YouTube channel RANS Entertainment are the second richest YouTube celebrities in Indonesia (after Atta Halilintar) with estimated income from YouTube of between IDR 448 million to IDR 7.1 billion per month.[20] Data from the same source the following year placed RANS Entertainment as the YouTuber with the 4th most subscribers, with monthly income that could reach IDR 7.9 billion.[21]

Research by Ega Maulana and others states that the loyalty of subscribers to the RANS Entertainment YouTube channel is closely related to their satisfaction with RANS videos and has little to do with the company's image.[22] The book Entrepreneurship Changing Times says that netizens like content about children of artists, such as the daily life of Rafathar, who is Raffi and Nagita's son.[21]

Apart from that, RANS Entertainment is also creating a start-up business project with a metaverse concept with VCGamers called RANSVerse. VCGamers officially received funding from RANS Ventures owned by celebrity couple Raffi Ahmad and Nagita Slavina and Beenext. Unmitigated, the funds disbursed by the two parties for VCGamers were worth US$2.6 million. If converted into rupiah, the funding obtained by VCGamers is worth IDR 37 billion.

Production & Events

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Television show

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  • Siyap Bos (2020, with Trans7)
  • The Next Influencer (2021, with antv)[23]
  • The Andarans (2022, with antv)
  • Gembira Waktu Siang (2022, with SCTV)
  • Koplo Superstar (2022, with antv)
  • House of Mama Gigi (2023, with SCTV)
  • Turnamen Olahraga Selebriti Indonesia (2023—2024, with SCTV)

Animated Series

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  • Si Aa (2020)
  • Kapten Phoenix (2022)
  • Lorong Waktu Si Aa (2022)
  • Cipung Abubu (2023)

Web Series

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  • Mimpiku Jadi Nyata (2019)
  • Cinta untuk Dimas (2021)
  • Bucin Story (2021)

Metaverse

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  • RansVerse (2022)

See also

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References

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  1. ^ Liputan6.com. "Berita Rans Entertainment Hari Ini - Kabar Terbaru Terkini | Liputan6.com". Liputan6.com (in Indonesian). Archived from the original on 2021-01-13. Retrieved 2021-01-17.{{cite news}}: CS1 maint: numeric names: authors list (link)
  2. ^ a b Nasuha, Witri. "5 Fakta RANS Entertainment Milik Raffi Ahmad & Nagita Slavina, Pendapatannya Capai Rp10 M Per Bulan, Gila Bener!". HerStory (in Indonesian). Archived from the original on 2022-01-29. Retrieved 2022-01-29.
  3. ^ Bramasti, Ika Putri. "Raffi Ahmad Ceritakan Awal Mula Terbentuknya YouTube Rans Entertainment Hingga Sebut Gigi 'Ratu'". Tribunnews.com (in Indonesian). Archived from the original on 2022-06-22. Retrieved 2021-01-17.
  4. ^ Kistyarini (ed.). "Ini Dia, Rahasia Rans Entertainment Bisa Berpenghasilan Miliaran". Kompas.com (in Indonesian). Archived from the original on 2021-01-22. Retrieved 2021-01-17.
  5. ^ "Kaesang Jadi Komisaris Perusahaan Besutan Raffi-Nagita". CNN Indonesia. 26 October 2021. Archived from the original on 2022-01-24.
  6. ^ sdr (11 January 2022). "Raffi Ahmad Buka-bukaan Soal Rencana IPO RANS Entertainment". CNBC Indonesia. Archived from the original on 2022-01-22. Retrieved 22 January 2022.
  7. ^ sdr (11 January 2022). "Mau IPO, Begini Model Bisnis RANS Entertainment". CNBC Indonesia. Archived from the original on 2022-01-22. Retrieved 22 January 2022.
  8. ^ Akmalal Hamdhi (22 February 2022). Handoyo, Handoyo (ed.). "RANS Entertainment Dinilai Terlalu Dini untuk IPO". Kontan.co.id (in Indonesian). Archived from the original on 2022-02-22. Retrieved 18 March 2022.
  9. ^ Livia Kristianti (7 February 2022). Alviansyah Pasaribu (ed.). "NOICE terima suntikan dana dari RANS Entertaintment". ANTARA. Archived from the original on 2022-03-18. Retrieved 18 March 2022.
  10. ^ Joice Tauris Santi (15 February 2022). Mukhamad Kurniawan (ed.). "Dapat Modal Baru dari RANS, Mahaka Radio Kembangkan Noice". Kompas.id. Archived from the original on 2022-02-15. Retrieved 18 March 2022.
  11. ^ Rafiq, Achmad. "Dirikan RANS Music, Raffi Ahmad dan Nagita Ajak Grup Musik Era 90-an". Kumparan (in Indonesian). Archived from the original on 2022-03-24. Retrieved 2021-01-17.
  12. ^ "Salinan arsip". Archived from the original on 2023-04-27. Retrieved 2023-04-27.
  13. ^ Kartini, Eny. "Tayang Perdana, Animasi 'Si Aa' Produksi Tim Raffi Ahmad Disambut Decak Kagum". Kanal 247 (in Indonesian). Retrieved 2023-09-12.
  14. ^ Kintoko, Irwan Wahyu. "Putra Raffi Ahmad dan Nagita Slavina Rayakan Ulang-tahun ke-5, ANTV Putar Serial Kartun Anak 'Si Aa'". Tribunnews.com (in Indonesian). Archived from the original on 2022-03-24. Retrieved 2021-01-17.
  15. ^ Marvela (21 June 2020). Nunuy Nurhayati (ed.). "Rans Entertainment Pecahkan 2 Rekor MURI, Raffi Ahmad Belum Puas". Tempo.co. Archived from the original on 2020-09-01. Retrieved 24 January 2022.
  16. ^ Revi C. Rantung (21 June 2020). Noviati Setuningsih (ed.). "Kanal YouTube Raffi Ahmad dan Nagita Slavina Raih 2 Rekor MURI". Kompas.com (in Indonesian). Archived from the original on 2020-07-24. Retrieved 24 January 2022.
  17. ^ "Rans Esports Buat Tim PUBG, Selanjutnya Free Fire?". esportsku (in Indonesian). Archived from the original on 2021-06-02. Retrieved 2021-06-01.
  18. ^ RR Putri Werdiningsih (4 November 2021). Anna Suci Perwitasari (ed.). "RANS Entertainment berencana buka theme park di PIK pada tahun 2022". Kontan.co.id (in Indonesian). Archived from the original on 2022-01-22. Retrieved 22 January 2022.
  19. ^ Pradita Kurniawan Syah (16 March 2022). Maria Rosari Dwi Putri (ed.). "Artis Raffi Ahmad resmi umumkan RansVerse". ANTARA. Archived from the original on 2022-03-18. Retrieved 18 March 2022.
  20. ^ Pusat Data dan Analisa Tempo (2019). "Selain Atta Halilintar, Ini Deretan Youtuber Terkaya RI". Kiprah Para Youtuber Indonesia (in Indonesian). TEMPO Publishing. p. 78. ISBN 978-623-339-698-1. Retrieved 22 January 2021.
  21. ^ a b Prof. Dr. Ir. Edi Noersasongko, M.Kom.; Dr. Pulung Nurtantio Andono, S.T., M.Kom. (22 October 2022). "Perubahan Zaman: Muda, Juara, dan Kaya Raya". In Radhitya Indra (ed.). Kewirausahaan Perubahan Zaman: Ilmu Kosong, tetapi Berisi Muda, Juara, dan Kaya Raya (in Indonesian) (2 ed.). Yogyakarta: Penerbit ANDI. pp. 265–267. ISBN 9786230117220. Retrieved 22 January 2022.{{cite book}}: CS1 maint: multiple names: authors list (link)
  22. ^ Maulana, Ega; Suhud, Usep; Susono, Juhasdi; Buchdadi, Agung Dharmawan; Amiruddin, K (2020). "Measuring YouTube Channel Subscriber Loyalty" [Mengukur Kesetiaan Pelanggan Saluran YouTube]. The International Journal of Social Sciences World. 2 (2). Growingscholar Publisher: 32–39. doi:10.5281/zenodo.4020017. ISSN 2690-5167. Archived from the original (PDF) on 2022-01-22. Retrieved 22 January 2022.
  23. ^ "ANTV Dan Raffi Ahmad Hadirkan The NEXT INFLUENCER". Tabloid Bintang. Archived from the original on 2021-01-08. Retrieved 6 January 2021.
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