Power 98 is an English-language radio station operated by So Drama! Entertainment in Singapore.[2] It broadcasts 24 hours a day, featuring contemporary pop music, entertainment news, and sports updates.
 | |
| Broadcast area | Singapore (Love Songs, Raw and Retro) Malaysia and parts of Indonesia (Love Songs only) |
|---|---|
| Frequency | 98.0 Singapore, Johor Bahru District/Johor Bahru, Johor Malaysia and part Bintan, Riau, Batam, Indonesia MHz (Love Songs) |
| Programming | |
| Format | Adult contemporary |
| Affiliations | SAFRA National Service Association |
| Ownership | |
| Owner | So Drama! Entertainment |
| 883Jia | |
| History | |
First air date | 31 October 1994[1] |
| Technical information | |
Transmitter coordinates | 1°18′25″N 103°53′13″E / 1.30683°N 103.88698°E |
| Links | |
| Webcast | https://www.camokakis.sg |
| Website | https://www.camokakis.sg/power98 |
History
editPlans for Power 98 were announced in January 1994 at the opening of Safra Resort and Country Club, with a start-up cost of $3.3 million from the Ministry of Defence. The station targeted male listeners aged 18 to 35, considered an under-served market.[3] It initially recruited seven deejays,[1] all in their twenties, with experience in hosting programs at private events and nightclubs.[3] Power 98 broadcast from 6 am to 12 am, with music comprising four-fifths of its programming, mainly hits from the 1980s and 1990s, alongside news, defence-related information, and entertainment segments.[3][1] A bilingual lunch-time show, Power Lunch,[1] allowed listeners to request Mandarin songs.[3] The station launched on 31 October 1994 at 7 am, officiated by Minister Lee Boon Yang.[1]
On 19 March 2012, Power 98 underwent its first major revamp in 18 years, adopting the slogan "Hear The Difference," with a new lineup of DJs and programs. In 2019, it rebranded as Power 98 Love Songs, alongside two internet radio services: Power 98 Raw (contemporary hits) and Power 98 Retro (adult hits).[citation needed]
See also
editReferences
edit- ^ a b c d e "Safra launches radio station". The Straits Times. 2 November 1994. Retrieved 27 January 2024.
- ^ "SAFRA Radio is now So Drama! Entertainment".
- ^ a b c d "Station targets wider SAF family". The Straits Times. 6 October 1994. Retrieved 27 January 2024.
External links
edit
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