OLN (formerly Outdoor Life Network) is a Canadian English-language discretionary specialty channel owned by Rogers Sports & Media. The channel was launched on October 17, 1997 by Rogers, in-partnership with Baton Broadcasting and the U.S. Outdoor Life Network; with the "OLN" name licensed from Camden Media, owners of the Outdoor Life magazine brand.[1] Rogers took sole ownership of the channel in 2008.
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Country | Canada |
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Broadcast area | Nationwide |
Headquarters | Toronto, Ontario |
Programming | |
Picture format | 1080i (HDTV) (2011–present) 480i (SDTV) (1997–present) |
Ownership | |
Owner | Rogers Sports & Media |
Sister channels | |
History | |
Launched | October 17, 1997 |
Former names | Outdoor Life Network (1997–2008) OLN (2008-2024) |
Links | |
Website | OLN |
OLN was originally dedicated to factual-based adventure and outdoors programming. In the years since the channel's acquisition, and with the eventual shuttering of its U.S. counterpart in 2021, OLN would drift into a general entertainment format aimed at male audiences, including reality shows, documentaries, movies, sitcoms, and overflow sports programming.
In July 2024, it was announced that the channel would be rebranded as a Canadian version of Bravo as of September 1, 2024, as part of a licensing agreement with NBCUniversal
History
editLicensed in September 1996 as Outdoor Life by the Canadian Radio-television and Telecommunications Commission (CRTC), the channel launched on October 17, 1997, as Outdoor Life Network. Its initial owners were Baton Broadcasting (later CTVglobemedia), Rogers Media, and the Outdoor Life Network in the U.S., which was later acquired by Comcast.
It was announced on November 16, 2007, that Rogers would acquire the remaining interests in OLN from both CTVglobemedia and Comcast, leaving Rogers as the sole owner of OLN.[2] The deal was approved by the CRTC on July 7, 2008, and was finalized on August 1, 2008, with Rogers taking operational control on August 31, 2008.
On June 24, 2011, OLN launched their high definition feed. This feed is available on Shaw Direct, Bell Satellite TV, Eastlink, Optik TV, Bell MTS, SaskTel, Rogers, Cogeco, and Bell Fibe TV.[citation needed]
In June 2024, alongside a larger agreement with Warner Bros. Discovery, Rogers announced a licensing agreement with Comcast subsidiary NBCUniversal to relaunch the Bravo brand in Canada (which had previously been abandoned by Bell Media's CTV Drama Channel) via unspecified Rogers platforms in September 2024.[3] In July 2024, Saskatchewan-based cable provider Access Communications revealed that Bravo would replace OLN on September 1, 2024.[4]
Programming
editOLN was originally based on the American channel of the same name (later known as NBCSN), which operated from 1995 to 2021, and shared much of its programming—including coverage of the Tour de France. Today, OLN primarily airs general-interest programming with little to no relation to the network's original format (such as Canada's Got Talent and Impractical Jokers), and library programming to fulfil Canadian content requirements.[5] From January 2023 to the rebranding to Bravo, OLN also airs reruns of adult animated comedies (including The Simpsons, Family Guy and Bob's Burgers).
Due to restrictions in its CRTC license that required it to maintain a focus on outdoors programming at the time,[6] and because Rogers already operated mainstream sports networks under the Sportsnet brand, OLN did not follow the suit of its American counterpart to become a mainstream sports channel. However, the channel has been used for sports coverage, including Bell Media and Rogers's coverage of the 2010 Winter Olympics and 2012 Summer Olympics. OLN has also carried programs from professional wrestling promotion WWE; usually as an overflow from Sportsnet 360, when schedule conflicts arise in the latter's sports programming.[7]
References
edit- ^ "Canadian Trade-mark Data: Registration No. TMA670475". Canadian Intellectual Property Office. Retrieved 2021-04-25.
- ^ Rogers buys OLN Media in Canada 2007-11-20
- ^ Thiessen, Connie (2024-06-10). "Rogers scoops Warner Bros. Discovery rights from Corus and Bell". Broadcast Dialogue. Retrieved 2024-06-10.
- ^ "Channel News | Access Communications". Access Communications. Retrieved 2024-07-23.
- ^ "Schedule | OLN Canada - Watch TV Shows and See TV Schedule".
- ^ CRTC Decision 96-606
- ^ How to watch WWE's Monday Night Raw on April 24 and NXT on April 25 on SN NOW; April 24, 2023, Sportnet.ca