Night Inc. is an American digital talent management company founded in 2015 by Reed Duchscher.[1] Through its talent management arm Night Media, the company currently manages digital creators including Kai Cenat, Hasan Piker, ZHC, The Costco Guys, Cold Ones (Maxmoefoe & Anything4views)[2] and Safiya Nygaard.[3] The firm previously managed MrBeast from 2018 to 2024.[4] Since its founding, the company has expanded into venture capital investing (Night Capital), original programming (Night Studios), seed-stage investing (Night Ventures), as well as maintaining its original talent management firm, Night Media.[5] Duchscher is the CEO while the president since 2020 is Ezra Cooperstein, an early employee of the now-defunct Fullscreen and the former president of Rooster Teeth.[5][6][7]
 | |
| Industry | Talent management |
|---|---|
| Founded | 2015 |
| Founder | Reed Duchscher |
| Headquarters | , United States |
Key people |
|
| Website | https://www.night.co [1] |
In 2021, the company launched a US$20,000,000 investment fund titled Night Ventures focusing on "consumer-facing startups" which can then have access to the talent within Night Media.[1][8]
In 2022, the company created an in-house studio for producing content which will be led by the former Head of Unscripted Originals at YouTube, Alex Piper.[9][10]
Also in 2022, the company received two investments from the Chernin Group. One investment of US$100,000,000 went towards founding Night Capital, an investment firm founded by Duchscher and jointly owned by Night and the Chernin Group. The firm aims to invest in creators who can create profitable businesses, akin to the success of MrBeast and MrBeast Burger.[11] TCG also invested an undisclosed sum into the talent management portion of the business.[11]
In April of 2024, the group acquired The Roost podcast network which includes shows such as This Past Weekend with Theo Von, the H3 Podcast, The Phil DeFranco Show, and The Yard. The Roost's network of original shows received over 350 million views and 20 million monthly audio downloads as of April 2024.[12]
References
edit- ^ a b c Loizos, Connie (March 18, 2021). "MrBeast's management company, Night Media, has a new venture fund that's backed by creators". TechCrunch. Retrieved April 13, 2023.
- ^ "Cold Ones - Night Talent". www.night.co. Retrieved November 25, 2024.
- ^ Hayden, Erik (August 25, 2023). "Kai Cenat Joins MrBeast as an Influencer Talent Management Firm Gets Bigger". The Hollywood Reporter. Retrieved April 20, 2024.
- ^ Perelli, Marta Biino, Amanda. "YouTube superstar MrBeast is breaking up with his talent manager". Business Insider. Retrieved May 8, 2024.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ a b Spangler, Todd (September 13, 2022). "Chernin Group and Night Inc., Talent Management Company That Reps MrBeast, Form $100 Million Investment Firm". Variety. Retrieved April 13, 2023.
- ^ "Former Maker, Fullscreen, Rooster Teeth Exec Ezra Cooperstein Joins Night Media As President". Tubefilter. August 19, 2020. Retrieved April 13, 2023.
- ^ Jarvey, Natalie (August 19, 2020). "Night Media Taps Digital Veteran Ezra Cooperstein as President". The Hollywood Reporter. Retrieved April 13, 2023.
- ^ "Night Media Launches $20 Million Venture Fund Backed By Top YouTubers". Tubefilter. March 19, 2021. Retrieved April 13, 2023.
- ^ Goldbart, Max (May 10, 2022). "Night, Inc. Launches Night Studios; Signs YouTube Head of Unscripted Originals Alex Piper to Oversee". Deadline. Retrieved April 13, 2023.
- ^ Spangler, Todd (May 10, 2022). "YouTube Head of Unscripted Alex Piper Exits to Lead Night Studios, Content Arm of MrBeast's Talent Management Firm". Variety. Retrieved April 13, 2023.
- ^ a b Mullin, Benjamin (September 13, 2022). "A $100 Million Bet on Finding the Next 'Mr. Beast'". The New York Times. ISSN 0362-4331. Retrieved April 13, 2023.
- ^ Spangler, Todd (April 8, 2024). "Rooster Teeth's Roost Podcast Network Sold to Night, a Digital Talent Management Agency". Variety. Retrieved April 17, 2024.