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Nar is a brand for commercial activities of Azerfon, a mobile telecommunications company, located in Baku, Azerbaijan.
 | |
| Company type | Limited liability company |
|---|---|
| Industry | Telecommunications |
| Founded | 2007 |
| Headquarters | Baku, Azerbaijan |
Key people | Gunnar Pahnke (Chief Executive Officer)
Denis Ksenofontov (Head of Marketing) Seymur Javadov (Head of B2C sales) Hamid Imanov (Head of B2B sales) |
| Products | Mobile communication services |
| Website | https://www.nar.az |
Company background
editAzerfon LLC launched its commercial activities on 21 March 2007 under brand name Nar Mobile.[citation needed]
Today, the network coverage of Azerfon claims to reach the territory of the Azerbaijan Republic. In certain remote areas (e.g. Qarxun and Sohub villages of Quba district) Nar is the only provider offering service.[citation needed] Currently, over 2,100,000 subscribers use the network.[needs update] In 2009 a non-stock partnership agreement was signed between Azerfon LLC and Vodafone Company.[citation needed] In December 2009 Azerfon released its 3G (UMTS) network, the first GSM operator in Azerbaijan to do so.[1]
Marketing
editNar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising[2] which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'. In 2011, Nar Mobile advertisements prominently featured Ell & Nikki, Azerbaijan's Eurovision Song Contest 2011 winners.[citation needed] On April 6, 2015, the company announced rebranding, changing the brand name as Nar, the logo to symbolize pomegranate & communication bubble, and updating creative platform as "Nar Garden."[3]
See also
editReferences
edit- ^ Schmitz, Gregor Peter (2010-12-13). "'Boys and Their Toys': The US Befriends Azerbaijan's Corrupt Elite". Der Spiegel. ISSN 2195-1349. Retrieved 2022-03-24.
- ^ "Pomegranates used to advertise the 5 qapik per minute plan". Archived from the original on 2011-07-17. Retrieved 2011-07-29.
- ^ "Nar Mobile unveils new visual identity designed by Landor".
External links
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