Wikipedia

MINISO

(Redirected from Miniso)
Not to be confused with Mimi So.

MINISO Group Holding Limited (simplified Chinese: 名创优品; traditional Chinese: 名創優品; pinyin: Míngchuàng Yōupǐn), trading as MINISO is a Chinese[1] retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design.[3] Its headquarters are in Haizhu District, Guangzhou.[4][5][6] In 2023, the company's sales revenue reached $1.9 billion.[7][8] In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.[9]

MINISO Group Holding Limited
MINISO
Native name
名创优品
Company typePublic
NYSE: MNSO
SEHK: 9896
IndustryVariety store
Founded2011; 13 years ago (2011)
Founders
Headquarters
Guangzhou, Guangdong
,
China
Number of locations
5,514 (March 31, 2023)
Area served
Worldwide
RevenueIncrease US$1.582 billion[2] (FY2023)
Websiteminiso.com
Former logo, used when MINISO was operating exclusively in Asia.

MINISO has expanded outside of the Chinese market and operates over 7,000 stores including designer toy brand – TOPTOY stores and 6,868 MINISO stores in Asia, Europe, Oceania, Africa, North America, and South America.[10][11][12] Sustainalytics and Morningstar ESG risk rating rank MINISO as “Low Risk".[13][14]

History

edit

MINISO was founded in 2013 by Ye Guofu, a Chinese entrepreneur based in Guangzhou and later a billionaire.[1][15] MINISO opened its first pilot store in Guangzhou, China in 2013, near its factory. It then expanded to Hong Kong, Singapore, and Malaysia before opening several stores in Sydney, Australia[16] The company was co-founded by Japanese designer Miyake Junya who met Ye Guofu in 2013 through a friend’s introduction according to himself.[17][18][19][20] The company initially employed a Japanese-influenced branding strategy, despite previously operating under Chinese company Aiyaya.[21] MINISO’s first overseas store was opened in Singapore in 2015, two years since its debut in Guangzhou.[22] MINISO has since expanded outside of the Chinese market and operates 6,868 in Asia, Europe, Oceania, Africa, North America, and South America.[23]

In January 2017, MINISO announced that they were seeking to enter the North Korean market, opening their first store in Pyongyang four months later. According to The Economist, the store was popular among the country's wealthy but only accepted foreign currency, including the U.S. Dollar, Chinese Yuan, and Euro as payment.[7] Soon after opening, the company's Japanese branch came under pressure for violating United Nations Security Council Resolution 2321 prohibiting trade with North Korea, distanced themselves from the move, and blamed the Chinese offices for the decision.[24] As a result of the controversy, MINISO promised not to ship any more products to North Korea and the Pyongyang store was rebranded as "Evolution".[25][26]

In September 2018, MINISO received its first external strategic investment funding of one billion RMB from Tencent and Hillhouse Funding Group.[27] On December 18, 2018, MINISO Canada filed for bankruptcy.[28] In March 2019, MINISO China took over the operations of MINISO Canada.[29] On March 13, 2019, MINISO partnered with Marvel to introduce a range of theme products. MINISO went public on the NYSE in October 2020 under the name MNSO.[30]

In December 2020, MINISO launched a toy brand called TOP TOY, with its first global flagship store located in Guangzhou, Guangdong.[31]

In August 2022 MINISO apologized for "wrong brand positioning and marketing", admitting that the company was a "proud Chinese brand through and through", and said it would remove its Japanese inspired elements (including their katakana logo, which read in Japanese is actually "MEISOU") by March 2023.[32][33]

In 2023, MINISO released new brand strategies including launching different store types such as IP-themed stores, “super stores” and national flagship stores and changed the font on the logo. Their stores have been revamped, removing most Japanese references, and are much larger in size for more products.[34]

In May 2024, MINISO ceased to exist in the Republic of Ireland and went into administration in Australia.[35]

As of June 2024, MINISO has established collaborations with over 100 intellectual properties such as Disney, Sanrio, Barbie, Sesame Street, Minions, and Beijing Palace Museum.  The company currently operates four  design centers in China, the United States, Japan, and South Korea, and has launched over 10,000 Stock Keeping Units (SKUs) related to intellectual properties.[36]

Global expansion

edit
 
A MINISO store in Nanjing, China. The storefront logo features the company's name in English and Traditional Chinese (名創優品), and (now no longer used) Japanese katakana (メイソウ)
 
MINISO storefront located in the Macroplaza shopping mall in Tijuana, Mexico.

MINISO first established a retail presence in China, and the majority of its stores still operate there. Even so, it has pursued an aggressive expansion plan in countries connected with China's One Belt One Road economic policy, alongside other similar international retailers like Mumuso,[37][38][39] XIMIVOGUE,[40][41] YOYOSO,[42][43][44] USUPSO[45][46] and LÄTT LIV,[47][48] with shopping malls sometimes having several rival stores.[49] It first began expanding in Asia: Taiwan, Hong Kong, Cambodia, Nepal, Macau, India, Pakistan, Mongolia, Kazakhstan, South Korea, North Korea, Indonesia, Malaysia, Singapore, Vietnam, Sri Lanka, the Philippines, Thailand and Bangladesh.[7][11] Sales in one store in Vietnam on its opening day exceeded $10,000 in one hour.[50] Its Japanese branch closed down in 2020 due to pandemic. MINISO's store in Pyongyang was the first and only foreign-branded chain store in North Korea.[7] It arrived in Australia in early 2017.[51]

On 27 May 2016, MINISO opened its first store in Seacon Square Srinakarin, Bangkok Operating under the name of MiniSo (Thailand) Company Limited which Singtai Trading Company Limited is the sole importer. Currently, in Thailand, MINISO has a total of 52 branches nationwide.[52]

MINISO currently operates 123 stores in North America and 584 in Latin America.[53][54] On August 6, 2016, MINISO signed a Comprehensive Strategic Cooperation Agreement with an American partner to expand its retail operations to the United States.[55] The first U.S. store opened in Pasadena in April 2017.[56]

In Central America, MINISO opened its first store in Panama. They had opened 4 stores by October 2018. They also started operations in Costa Rica in 2019 where there are currently 10 stores.[57]

In South America, MINISO opened its first retail store in Brazil in August 2017.[58] Its second store followed in Chile in December 2017, where there are now 30 locations.[59] In May 2018, MINISO opened its first retail store in Peru at Jockey Plaza Shopping Center. In Colombia, operations began with the simultaneous opening of two stores on August 30 in Bogotá, and by December 2018, they planned to have 15 stores in the country. In October 2018, MINISO opened its first store in Bolivia and reached its tenth store in that country by 2020.[60]

In Europe, MINISO operates retail outlets in Spain, Germany, Italy, Estonia, Serbia,[61] Armenia,[62] Russia, United Kingdom, France and Iceland among others.[63][11]

In Africa, MINISO first entered Morocco in early 2017 with 15 stores in multiple cities around the kingdom, South Africa in August 2017[64] and West Africa in Nigeria one month later.[65] There are also stores in Kenya and in Kampala, Uganda.[66][67][68] As of January 2018, MINISO operated two stores in Egypt.

On August 1, 2018, MINISO opened the 1st store in Kuwait in the Avenues Mall Phase 4 (The Forum). On September 25, 2019, the 2nd store was opened in The Avenues Mall Phase 1. On March 3, 2021, the 3rd store was opened in Marina Mall. On July 7, 2022, the 4th store was opened in Souq Sharq Mall.

On September 1, 2018, MINISO opened two stores in Romania and plans to open 40 more stores nationwide.[69] MINISO has opened more than 70 franchises in Pakistan during past three years.[70] On January 12, 2018, MINISO opened its first store in Bangladesh, with 27 stores currently.[71][72]

In June 2019, MINISO announced it would open 6 more stores in Israel bringing the total to 18 by the end of the year.[73]

On 8 November 2019, MINISO opened its first store in the United Kingdom in Ealing, a west London suburb.[74] They then proceeded to open more stores as of December 2023; including one in Wandsworth, South London and their central London flagship store in Oxford Street on 10 November 2023, as well as a 'MINI MINISO' concept store near Chinatown, London on 29 September 2023.[75] In December 2023, MINISO opened its first Sanrio co-branded pop-up store, located in Margo City, a shopping mall in Indonesia.[76] In February 2024, its largest UK store opened in Camden, London.[77] They are planning to open more high profile stores in 2024.

As of January 2020, MINISO had over 3,500 stores in 79 countries, with an approximate revenue of US$2.4 billion in 2019.[16]

In January 2021, MINISO opened its first offline store in Porto, Portugal and announced plans to open 250 stores in Spain and Portugal.[78]

As of August 2021, MINISO had 4 stores in Oman, with 3 located in the capital Muscat and 1 store in Sohar.[79][80][81][82][83]

In May 2023, MINISO opened its first flagship store in Times Square, New York City.[84] In December of the same year, its 100th U.S. store opened in Orlando, Florida. One year later, MINISO opened a pop-up store in Times Square, setting a new U.S. record for sales per square foot and ranking in the top three U.S. stores in terms of sales performance.[85] On October 24, 2023, MINISO opened its first flagship store in Latin America at Costanera Center in Santiago, Chile.[59] In May 2024, MINISO expanded its presence in the New York metropolitan area with the opening of its first IP collection store in New Jersey and announced plans to open an additional 100 stores in the U.S. by the end of 2024.[86] In June 2024, MINISO opened a flagship store on the Champs-Elysees in Paris, positioning the store as a global IP co-branded collection hub, launching more than 2,400 IP co-branded products, including Sanrio, Disney, BT21, Barbie, and Snoopy.[87] Also in June 2024, MINISO introduced its biggest flagship store at Plaza Hollywood in Hong Kong, making it the brand’s largest store in the region.[88]

On 31 August 2024, the company opened its largest store globally at Central Park Jakarta, Indonesia.[89]

Intellectual property concerns

edit

Copycat controversy

edit

Since its opening, MINISO has focused on "Japanese style." Its logo, store image, and products are similar to those of UNIQLO, MUJI, and Daiso, and even caused controversy over plagiarism due to being too similar. Their business methods are also known as "cottage-style" business methods.[6][18][90][91][92]

Commentators have expressed varying opinions regarding the criticism of MINISO for allegedly copying other products.[citation needed]

Laura Wen-Yu Young, a managing partner at San Francisco-brd law firm Wang and Wang believes that there are no restrictions on creating a brand that simply sounds Japanese or Korean. She ultimately thinks that it will be up to the customers to decide whether such businesses "will succeed or fail based on normal market principle".[93]

Simon Collins, founder of Fashion Culture Design Unconference and former Dean of Parsons School of Design, suggests that the criticism MINISO has been facing doesn't stand to a certain extent. He does not think that "Muji or Uniqlo represent Japanese cultural brand", given that they are "100% international".[94]

MINISO allegedly started to remove Japanese elements from its stores and shopping bags in late 2019 across its 3,100 shops in China.[95] MINISO’s "de-Japanisation" process has allegedly been completed in March 2023.[96]

False labeling

edit

MINISO also has problems such as inconsistent company address marking, fictitious address marking, and unnatural Japanese generated by using Baidu translation on the website. According to Hong Kong-based online news portal HK01, traditionally perceived as pro-democracy and anti-Beijing, MINISO’s official website claims that a team of famous Nordic designers designed its products. However, the media contacted these Nordic designers across the ocean. More than half of the design units claimed that they did not cooperate with MINISO and even said there was no such thing as being "joined" by the design team. Unbeknownst to them, some designers pointed out that the website stole the pictures they designed, and some designers asked MINISO to remove their names after learning about the incident, but they were ignored.[97][failed verification]

edit

Several products of MINISO were also accused of infringing copyrights rather than authorizing the use of characters designed by different cartoonists and illustrators. In mainland China, MINISO and its trademark owner Saiman Investment have been involved in many intellectual property infringement lawsuits, most of which ended with MINISO compensation.

The commodity director of MINISO said that their products "are similar to other famous brands because they are the original factory of the favorite brand products, so the similar appearance is reasonable."[98][99][100]

Finances

edit

According to reports, the address, chairman, founder, and investment fund of Fenlibao, a P2P online lending platform, are all the same, and there are reports that the platform was established to support MINISO. However, after the Fenlibao platform collected funds from individual investors, MINISO guaranteed it, and then loaned to MINISO’s franchisees at an annual interest rate as high as 18%, and the franchisees were asked to pay MINISO Chuangyoupin, this financing method has been questioned to transfer operating risks to franchisees to conduct "self-financing" (self-financing) behaviors that violate mainland Chinese laws and regulations, and is also suspected of violating regulations that prohibit providing "self-guarantees" to lenders. Its individual financing amount is also suspected of exceeding the upper limit. However, MINISO replied that its "industry-finance integration model" is not self-financing, and believes that doubters do not understand the operating nature of its P2P financing. At the same time, according to the official announcement, the main assets of Fenlibao, an online loan investment docking platform, come from MINISO, and investors can get an annual interest rate of 6-11%, which is relatively "stable." This financing method allows MINISO to "transfuse blood" for franchisees and circulate assets internally to realize its business empire.[101][102]

Marketing

edit

While MINISO is a company from China, the company has stated that its products tend to reflect Japanese design which they attributed to having a lead designer from Japan.[1] MINISO's marketing strategy has been compared to Japanese retailers such as Muji and Uniqlo due to similarities in both store aesthetics, brand design, and inventory.[103][104] Because of its Japanese-influenced branding strategy, the company's products have been criticized as "made in China to look Japanese",[6][105] particularly when most of the company's stores are located in China, where people trust Japanese brands more than domestic offerings.[3] It has also been criticized for affixing grammatically incorrect Japanese-language labels to many products, a consequence of using Baidu Translate to produce Japanese language copy, as admitted by MINISO's management.[3][21]

Nevertheless, because of MINISO's success in expanding its number of retail stores, AllianceBernstein, a global asset management company, called its market strategy a success by "filling a price-point niche left unaddressed by the Japanese formats it was imitating".[21]

IP collaborations, word-of-mouth, celebrity endorsements and the ability to launch viral products are the basis of MINISO's success in China.[106] Apart from collaborating with international brands, its store designs that attract customers and encourage social media engagement, it also uses blind boxes to increase sales, especially among young consumers.[107]

Social responsibility

edit

In February 2022, MINISO entered into partnership with Peruvian NGO ECOAN to plant a tree in the Andes mountains for each certain number of items it sold. The project was joined by entities from 37 countries and donated 115,000 plants.[108] On June 22, 2022, MINISO launched a charity campaign - Penpen2PENPEN focused on supporting children around the world. MINISO alongside its customers and fans donated goods to children in 18 different countries.[109] In September 2022, MINISO and the China Green Foundation jointly launched the #PlantForPanda# campaign to raise awareness for panda conservation and bamboo planting. The campaign resulted in planting over 50,000 clumps of bamboo for pandas.[110] MINISO’s 2023 ESG Report indicated that it supports women through its marriage and childbirth incentive programs and has established a fund of US$1.38 million. The proportion of women in senior management positions in China is 61.8%.[111]

Awards

edit

In 2018 and 2019, MINISO won German iF Design Award for seven its products including The Wave Pencil Box, "Water Cube" series water bottles, Kendama Gel Pen and portable lint rollers.[112] In 2021, MINISO was awarded the Red Dot award for simplistic and user-centric designs of the Ten Thousand Bristles Toothbrush and the double-sided makeup mirror.[113][114] MINISO was named 2023 'International Retailer of the Year' and was awarded the 2023 and 2024 'Store Design of the Year’ (Small) by Retail Asia Awards.[115][116] In 2024, MINISO won the gold award of ‘Best Cause-Related Event’ and bronze for ‘Best Experiential Marketing’ in Event Marketing Awards.[117] MINISO won the “2024 Best Managed Companies” award by Deloitte China[118] and received the title of “Most Intellectual Property Rights Merchandise” in The Malaysia Book of Records, in featuring 4,616 new products of 86 IPs.[119]

edit
 
A picture of MINISO, SM Ormoc.
 
Picture of shelves in MINISO, SM Ormoc.
 
A picture of MINISO, in SM Ormoc.

References

edit
  1. ^ a b c d "Miniso Group Holding Limited, Amendment No. 1 to Form F-1 Registration Statement". US Securities and Exchange Commission. October 7, 2020.
  2. ^ "MINISO Group Announces June Quarter and Fiscal Year 2023 Unaudited Financial Results". 22 August 2023. Retrieved 17 October 2023.
  3. ^ a b c "MINISO going places despite Muji copycat charge". Hong Kong Economic Journal. June 10, 2016. Retrieved January 3, 2017.
  4. ^ "Contact". Miniso. Retrieved 2022-03-25. 和业广场 中国广东省广州市荔湾区康王中路486号 邮政编码: 510140
  5. ^ "Japanese people surprised to find that "popular Japanese store" Meiso doesn't exist in Japan". SoraNews24 -Japan News-. 2014-04-23. Archived from the original on May 23, 2018. Retrieved 2019-07-02.
  6. ^ a b c "Is Miniso a Japan-based chain store?". Macau Daily Times. January 26, 2016. Retrieved January 3, 2017.
  7. ^ a b c d "A trendy Asian lifestyle chain opens in North Korea". The Economist. June 22, 2017. Retrieved August 21, 2017.
  8. ^ "Miniso to unveil character-inspired store at American Dream". Chain Store Age. 2024-04-04. Retrieved 2024-07-30.
  9. ^ "MINISO". www.miniso.com. Retrieved 2021-01-15.
  10. ^ Team, Dao (2024-09-02). "Going abroad: MINISO's overseas revenue rises 42.6%". Dao Insights. Retrieved 2024-09-05.
  11. ^ a b c "Stores around the world". Miniso. Archived from the original on March 9, 2015. Retrieved January 3, 2017.
  12. ^ "Miniso opens Paris flagship; eyes 1,000 new stores in 2024". Chain Store Age. 2024-06-26. Retrieved 2024-07-30.
  13. ^ "Company ESG Risk Rating - Sustainalytics". sustainalytics.com. Retrieved 2024-09-05.
  14. ^ "MNSO - MINISO Group Holding Ltd ADR Sustainability | Morningstar". Morningstar, Inc. 2024-09-03. Retrieved 2024-09-05.
  15. ^ "Guofu Ye". MINISO InvestorRoom. Retrieved 2024-05-27.
  16. ^ a b "The Miniso Story: How a "Muji Copycat" Became an Innovative Retail Giant". RADII | Culture, Innovation, and Life in today's China. 2020-01-07. Retrieved 2020-04-16.
  17. ^ "Miniso far, Mumuso good: how China's 'cultural copycats' took over the world". South China Morning Post. November 5, 2018.
  18. ^ a b "宣称100%日本品牌，"名创优品"被曝商品大多中国制造" (in Chinese). The Paper. September 13, 2015.
  19. ^ "日本風中国企業「名創優品」が突きつけるもの" (in Japanese). Nikkei Business. September 19, 2019.
  20. ^ Singh, Pooja (2019-08-12). "MINISO's Miyake Junya Talks about Expansion & Brand Journey". Entrepreneur. Retrieved 2024-05-28.
  21. ^ a b c "Emerging Market Game Changers: From Copycats To Top Dogs". ValueWalk. September 16, 2016. Retrieved January 3, 2017.
  22. ^ "Miniso aims to be 'on par with Nike' as it opens flagship shop in New York". South China Morning Post. 2023-05-20. Retrieved 2024-05-28.
  23. ^ "I spent £50 in Miniso but this playground of cuteness is a trip out in itself". Ham & High. 2024-02-15. Retrieved 2024-05-28.
  24. ^ Takahashi, Kosuke (June 16, 2017). "Miniso shop in Pyongyang could breach UNSC resolutions: Japanese expert". NK News. Retrieved November 8, 2017.
  25. ^ O'Carrol, Chad (August 21, 2017). "Pyongyang's "Miniso" store rebrands amid increased scrutiny". Retrieved November 8, 2017.
  26. ^ 平壌の元ミニソウが進化となり観光客もショッピングできるように. KoreaWorldTimes (in Japanese). 2019-01-01. Retrieved 2020-09-25.
  27. ^ Chen, Wency (2020-09-24). "Tencent-backed variety retailer Miniso files for US IPO". KrASIA. Retrieved 2024-07-30.
  28. ^ "Miniso files for bankruptcy in Canada". December 18, 2018. Retrieved January 31, 2022.
  29. ^ US, FashionNetwork com. "Miniso China takes over Canadian operations". FashionNetwork.com. Retrieved 2024-09-05.
  30. ^ "Chinese retailer Miniso targets US$116 million in secondary Hong Kong listing". South China Morning Post. 2022-06-30. Retrieved 2024-07-30.
  31. ^ 王俊伟. "Miniso's Top Toy to play big for more market share". www.chinadaily.com.cn. Retrieved 2024-07-30.
  32. ^ Retailer Miniso to Junk Japanese Styling After Chinese Outcry Bloomberg News, August 19, 2022
  33. ^ Chinese Discount Retailer Miniso Is Sorry for Pretending to Be Japanese Vice Media, Rachel Cheung, August 22, 2022
  34. ^ Pandaily (2023-03-01). "Miniso Releases New Brand Strategy Amid Record High Gross Margin". Pandaily. Retrieved 2024-09-05.
  35. ^ Yun, Jessica (2024-05-29). "Chinese variety retailer Miniso goes into administration for a second time". The Sydney Morning Herald. Retrieved 2024-05-31.
  36. ^ "Miniso opens Paris flagship; eyes 1,000 new stores in 2024". Chain Store Age. 2024-06-26. Retrieved 2024-07-30.
  37. ^ Guatemala Embassy (August 4, 2018). "Mumuso is not Korean brand and they are originated from China". MOFA, Korean Gov.
  38. ^ "Mumuso, Miniso, Ximi Vogue, cuando lo 'cute' está de moda". December 6, 2019.
  39. ^ "Mumuso vs. Miniso, un mundo asiático compitiendo en México". amp.milenio.com. 7 April 2019.
  40. ^ ""Korean" Variety Retailer 'Ximivogue' to Enter Canadian Market". March 8, 2019.
  41. ^ "There is a shop called Ximi Vogue in S'pore, which is essentially pseudo-Korean Miniso". mothership.sg.
  42. ^ "El boom del 'bueno, bonito y barato' asiático en México". expansion.mx. 22 January 2019.
  43. ^ "Miniso, Mumuso, minigood y Yoyoso... la invasión de las tiendas asiáticas". EL ECONOMISTA.
  44. ^ "Chinese Variety Retailer YOYOSO to Enter Canada with Plans for Multiple Storefronts". February 26, 2020.
  45. ^ "India acquires a new taste for cute Asian stores". thepassage.cc.
  46. ^ "Miniso, Usupso, dan Uniqlo, Apa Bedanya?". fashion.
  47. ^ Arce, Por Manuel Avendaño (12 July 2019). "Tiendas de 'estilo de vida' traen precios bajos sin sacrificar la experiencia de compra". La Nación.
  48. ^ "Lätt Liv, el nuevo competidor que llega al sector retail en Colombia". July 28, 2019.
  49. ^ Liu, Visen (June 28, 2017). "This Muji-like Chinese chain is expanding in the US—and North Korea". Quartz. Retrieved November 8, 2017.
  50. ^ "Spectacular Scene of MINISO's Three Stores Opened in Vietnam". Yahoo Finance. September 28, 2016. Archived from the original on January 4, 2017. Retrieved January 3, 2017.
  51. ^ Cummins, Carolyn (February 17, 2017). "Miniso the latest retailer to disrupt the Australian market". Sydney Morning Herald. Retrieved November 8, 2017.
  52. ^ "เส้นทาง 6 ปี มินิโซ สำเร็จได้ด้วยสูตร 'กำไรต่ำ-คุณภาพสูง' | Workpoint News". workpointnews.com. Archived from the original on 2019-12-18.
  53. ^ Dhopade, Prajakta (November 18, 2017). "How Miniso might just be a Dollarama disruptor in Canada". Maclean's. Retrieved October 30, 2017.
  54. ^ "LA JAPONESA MINISO ESTIMA ABRIR 150 TIENDAS EN MÉXICO" (in Spanish). Expansion. March 6, 2017. Retrieved November 8, 2017.
  55. ^ "MINISO Signs Comprehensive Strategic Cooperation with U.S. Representative to Enter American Retail Market" (Press release). PR Newswire. September 1, 2016. Retrieved January 3, 2017.
  56. ^ "Miniso Japan to Open First U.S. Store in Pasadena". Pasadena Now. April 5, 2017. Retrieved November 8, 2017.
  57. ^ https://www.minisocr.com/locales [bare URL]
  58. ^ "Miniso, maior rival da Daiso, abre primeira loja no Brasil" (in Portuguese). Veja. August 31, 2017. Retrieved November 8, 2017.
  59. ^ a b "Miniso abre en Chile su primera tienda insignia en América Latina" [Miniso opens its first flagship store in Latin America in Chile]. Forbes Chile (in Spanish). 2023-10-24. Retrieved 2024-09-16.
  60. ^ González Litman, Tamara (2020-09-14). "Miniso abre las puertas de su décima tienda en Bolivia" [Miniso opens the doors of its tenth store in Bolivia]. Fashion Network (in Spanish). Retrieved 2024-09-16.
  61. ^ "Otvorena prva radnja japanskog lanca Miniso u Srbiji - TiMP portal". TiMP portal (in Serbian). 2018-05-17. Archived from the original on 2019-09-10. Retrieved 2018-08-06.
  62. ^ ""MINISO" • ARMENIA (YEREVAN) • SPYUR". spyur.am.
  63. ^ "Miniso opens first store in Paris". RetailDetail EU. 2020-10-20. Retrieved 2024-09-05.
  64. ^ Steyn, Gabriella (August 8, 2017). "Japanese Fashion and retail brand MINISO takes on SA". Retrieved November 8, 2017.
  65. ^ "MINISO to open new shops in Nigeria". Vanguard. August 30, 2017. Retrieved November 8, 2017.
  66. ^ January 10, 2018, Wednesday (11 December 2020). "Japan's Miniso opens shop at Nairobi malls". Business Daily.{{cite web}}: CS1 maint: numeric names: authors list (link)
  67. ^ "Japan expands presence in Kenya's retail market with MINISO Lifestyle". The Exchange. 2018-06-11. Archived from the original on 2019-08-07. Retrieved 2019-02-15.
  68. ^ "Blogkla | Kampala City Blog". Blogkla | Kampala City Blog. 17 April 2018. Retrieved 2019-02-15.
  69. ^ "Retailerul japonez Miniso a deschis primul magazin în România. Unde şi când le deschide pe următoarele două". www.economica.net (in Romanian). 2018-09-05. Retrieved 2018-09-21.
  70. ^ "MINISO: A Strategy to Penetrate in Pakistani Retail Market | Marketing Skull". Archived from the original on 2021-03-23. Retrieved 2021-04-02.
  71. ^ "MINISO flagship store opens in Dhaka". The Daily Star. 2018-01-16. Retrieved 2023-07-21.
  72. ^ "MINISO flagship now in Bangladesh - Life & Style - observerbd.com". The Daily Observer. Retrieved 2023-07-21.
  73. ^ "Japan's Miniso to open 6 more Israeli stores". Globes. Retrieved 3 July 2019.
  74. ^ "Ealing Broadway Shopping Centre". Retrieved 27 January 2023.
  75. ^ "Lifestyle retailer MINISO announces opening date for flagship Oxford Street store". Bdaily Business News. 2023-11-01. Retrieved 2023-11-04.
  76. ^ Singsit, Jangoulun (2023-10-24). "Miniso unveils first IP-themed flagship store in Indonesia". Retail Insight Network. Retrieved 2024-07-31.
  77. ^ Robinson, Megan. "Miniso opens largest UK store to be 'vibrant hub of joy'". Retail Week. Retrieved 2024-07-31.
  78. ^ Maria Salgueiro (2021-01-06). "Miniso chega a Portugal com uma loja em Gaia (e prepara-se para abrir mais espaços)" [Miniso arrives in Portugal with a store in Gaia (and prepares to open more spaces)]. NiT (in Portuguese).
  79. ^ "MINISO". www.miniso.com.
  80. ^ "Miniso Muscat - Stationery, Gifts & Bags". City Centre Muscat.
  81. ^ "Miniso | First Floor | Oman Avenues Mall". www.omanavenuesmall.om.
  82. ^ "Miniso Store Qurum - Stationery, Cosmetics & More". City Centre Qurum.
  83. ^ "Miniso City Centre Suhar". Archived from the original on 2021-08-20. Retrieved 2021-08-20.
  84. ^ Group, MINISO. "MINISO Celebrated the Grand Opening of Its Global Flagship Store at Times Square, New York". www.prnewswire.com (Press release). Retrieved 2024-06-03. {{cite press release}}: |last= has generic name (help)
  85. ^ Hendriksz, Vivian (2024-03-28). "Miniso opens pop-up store in Times Square, NYC as it eyes up US expansion push". FashionUnited. Retrieved 2024-07-31.
  86. ^ Moss, Linda (May 24, 2024). "Chinese Specialty Chain Miniso Ramps Up US Expansion: 'Plushie' Retailer Looks To Jump From 156 to 250 Stores".
  87. ^ "Miniso opens Paris flagship; eyes 1,000 new stores in 2024". Chain Store Age. 2024-06-26. Retrieved 2024-07-31.
  88. ^ "Largest Hong Kong Flagship Opened By Miniso - Retail & Leisure International". 2024-06-25. Retrieved 2024-07-31.
  89. ^ "World's largest Miniso store to open in Jakarta". The Manila Times. 2024-08-30. Retrieved 2024-09-16.
  90. ^ "那些山寨"名创优品"的山寨了谁？". www.sohu.com. Retrieved 2023-07-14.
  91. ^ 楊婉婷 (2016-06-11). "名創優品被斥「山寨品牌」 面世三年爭議不絕". 香港01 (in Chinese (Hong Kong)). Retrieved 2023-07-14.
  92. ^ 王林 (2021-08-23). "业绩快报丨名创优品2021财年营收90.72亿元，已布局全球99个国家和地区-36氪". 36kr.com. Retrieved 2023-07-14.
  93. ^ "How 'cultural copycats' like Miniso took over the world". South China Morning Post. 2018-11-05. Retrieved 2024-06-05.
  94. ^ "How 'cultural copycats' like Miniso took over the world". South China Morning Post. 2018-11-05. Retrieved 2024-06-05.
  95. ^ Reuters (2022-08-19). "Chinese retailer Miniso to ditch Japanese styling after backlash". Reuters. {{cite web}}: |last= has generic name (help)
  96. ^ Ai, Lee Kuo. "Is Chinese retailer Miniso's 400% stock rally sustainable?". ThinkChina - Big reads, Opinion & Columns on China. Retrieved 2024-05-27.
  97. ^ "日本企業？中国企業？日本人が知らない日本風雑貨店MINISOとは". LifeVancouver カナダ・バンクーバー現地情報 - 「世界で最も住みたい都市に選ばれる街」カナダ・バンクーバーから日本語で現地の生情報や役に立つ情報をお届け！ (in Japanese). 2017-08-15. Retrieved 2023-07-14.
  98. ^ 蔡靜心, 潘安奇 (2016-06-11). "北歐設計師「被加入」名創優品 半數不知情求除名未果". 香港01 (in Chinese (Hong Kong)). Retrieved 2023-07-14.
  99. ^ "诺米家居指名创优品模式难为继 为上市恶意窃取创意". finance.sina.com.cn. 2018-03-27. Retrieved 2023-07-14.
  100. ^ 博評組 (2016-06-01). "名創優品又涉侵權 本地漫畫界嬲嬲豬｜吹水貓紙｜博評". 香港01 (in Chinese (Hong Kong)). Retrieved 2023-07-14.
  101. ^ "年收入百亿，阿里巴巴用了4年，这家公司只用了3年，高成长背后有什么风险？". www.sohu.com. Retrieved 2023-07-14.
  102. ^ sina_mobile (2017-06-28). "名创优品帝国速成记：分利宝输血 风险落加盟商身上". finance.sina.cn. Retrieved 2023-07-14.
  103. ^ Woo, Alyssa (January 14, 2016). "Miniso is Japanese, say founders". Straits Times. Retrieved January 3, 2017.
  104. ^ "被指抄襲 名創優品：「首席設計師是日本人」" [Accused of plagiarism, Miniso responds that their head designer is Japanese] (in Chinese). HKET. July 6, 2015. Retrieved January 3, 2017.
  105. ^ Tomiyama, Atsushi (October 17, 2016). "Japanese disguise helps sell 'Made in China' in Vietnam". Nikkei Asian Review. Retrieved January 3, 2017.
  106. ^ "MINISO is regarded as "the most powerful competitor" by MUJI and Watsons". June 23, 2022. Retrieved January 23, 2022.
  107. ^ Esposito, Alicia (2023-12-27). "Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide". Retail TouchPoints. Retrieved 2024-07-31.
  108. ^ Press, Europa (2022-02-22). "MINISO dona más de 134.000 euros para plantar 115.000 árboles en los Andes". www.europapress.es. Retrieved 2024-09-05.
  109. ^ Oong, Ren Jie (2022-11-15). "Retail Hero Chapter 4: Miniso - Exabytes Blog". Retrieved 2024-09-05.
  110. ^ "MINISO raises awareness for panda conservation with new global campaign". Marketing-Interactive. 2022-10-26. Retrieved 2024-09-05.
  111. ^ Reporter, Staff (2024-04-23). "MINISO enhances employee welfare and environmental initiatives in 2023". Retail Asia. Retrieved 2024-09-05.
  112. ^ "中国设计刷屏2018年iF设计奖，是实至名归还是水准降低？". www.sohu.com. Retrieved 2024-09-05.
  113. ^ "创新就是生命力，名创优品再获德国红点奖". finance.ifeng.com (in Chinese). Retrieved 2024-09-05.
  114. ^ "如何平衡设计和生活？名创优品用2021德国红点奖作品告诉你答案". www.yicai.com. Retrieved 2024-09-05.
  115. ^ Reporter, Staff (2024-06-12). "MINISO bags two Retail Asia Awards for flagship stores in Shanghai and Indonesia". Retail Asia. Retrieved 2024-09-05.
  116. ^ Reporter, Staff (2023-06-16). "MINISO bags two major accolades at Retail Asia Awards 2023". Retail Asia. Retrieved 2024-09-05.
  117. ^ "Winners". Event Marketing Awards. Retrieved 2024-09-05.
  118. ^ "2024". Deloitte China. Retrieved 2024-09-05.
  119. ^ "MINISO Gets into Malaysian Book of Records for Having Most Intellectual Property (IP) Rights Merchandise". Licensing International. 2024-08-19. Retrieved 2024-09-05.
edit
 
Wikimedia Commons has media related to Miniso.
Retrieved from "https://en.wiki.x.io/w/index.php?title=MINISO&oldid=1256905896"