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The Lux Style Awards is an award ceremony which has been held annually in Pakistan since 2002. The ceremony celebrates "style" in the Pakistani entertainment industry, such as cinema, television, fashion, music, sports and film industry. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.[1]
| Lux Style Awards | |
|---|---|
| Current: 22nd Lux Style Awards | |
 | |
| Awarded for | Excellence in media achievements |
| Country | Pakistan |
| Presented by | Lux (soap) |
| First awarded | 2002 |
| Last awarded | 2023 |
| Website | www |
| Television/radio coverage | |
| Network | PTV and Private Channels of Pakistan |
The ceremonies, which are televised, have usually been held in Karachi, but in some years have taken place in Lahore, Kuala Lumpur and Dubai.
History
editThe Lux Style Awards were created and developed in 2002 by Naheed Chowdhry, the female executive who headed the Unilever Lux team at the time,[2] in collaboration with Frieha Altaf, TV and event producer and former model.[3][4] It is the largest annual awards ceremony held in Pakistan.[5][6]
The ceremony was postponed in 2008 owing to security concerns and economic conditions, and it was decided to provide annual scholarships to students of the National College of Arts (TV and Film), National Academy of Performing Arts (Music), and to two fashion schools.[7]
Viewer's Choice Awards for best male and female actors had originally been added to engage audiences viewing the show. In 2019, it was decided to add critics' choice awards for these categories as well.[8] The Lux Awards have been televised in most years.[9]
Aminah Haq won Best TV Actress at 3rd Lux Style Awards for her performance in Mehndi. Many thought that Sania Saeed gave a better performance in Thori Si Mohabat that year, and the only reason she lost was that her play was broadcast by a private TV channel (Geo Entertainment). On the other hand, Mehndi was aired on PTV that was widely available all over the country and was more accessible for audiences. So, for 4th Lux Style Awards it was decided that there would be separate acting and play categories for terrestrial and satellite TV channels.[10]
Many celebrities pulled out their nominations from 18th Lux Style Awards in the wake of MeToo movement. Ali Zafar was nominated for Best Film and Best Film Actor that year, many celebrities took to social media to give their support towards Meesha Shafi who previously made sexual harassment allegations against Ali. They urged LSA jury to pull out his nominations. When the jury denied their request many decided not to be a part of the ceremony.[11]
Ceremonies
editThe following is a listing of all Lux Style Awards ceremonies since 2002.
Categories
editFilms
edit- Lux Style Award for Best Film-Viewers' Choice
- Lux Style Award for Best Film-Critics' Choice
- Lux Style Award for Best Film Director (Jury Voted)
- Lux Style Award for Best Film Actor-Viewers' Choice
- Lux Style Award for Best Film Actress-Viewers' Choice
- Lux Style Award for Best Film Actor-Critics' Choice
- Lux Style Award for Best Film Actress-Critics' Choice
- Lux Style Award for Best Film Playback Song (Audience Voted)
Television
edit- Lux Style Award for Best TV Play (Audience Voted)
- Lux Style Award for Best Ensemble Play (Jury Voted)
- Lux Style Award for Best TV Directo(Jury Voted)
- Lux Style Award for Best TV Actor-Viewers' Choice
- Lux Style Award for Best TV Actress-Viewers' Choice
- Lux Style Award for Best TV Writer (Jury Voted)
- Lux Style Award for Best TV Actor-Critics' Choice
- Lux Style Award for Best TV Actress-Critics' Choice
- Lux Style Award for Best Emerging Talent in TV (Jury Voted)
- Lux Style Award for Best TV Track (Audience Voted)
- Lux Style Award for Best TV Long Play (Audience Voted)
Music
edit- Lux Style Award for Best Song of the Year (Audience Voted)
- Lux Style Award for Best Singer of the Year (Audience Voted)
- Lux Style Award for Best Music Youth Icon (Jury Voted)
- Lux Style Award for Best Music Producer (Jury Voted)
- Lux Style Award for Best Live Performance (Audience Voted)
- Lux Style Award for Most Streamed Song of the Year
Fashion (Jury Voted)
edit- Lux Style Award for Best Fashion Model of the Year
- Lux Style Award for Best Fashion Forward Brand
- Lux Style Award for Best Fashion Photographer/Videographer
- Lux Style Award for Best Fashion Stylist
- Lux Style Award for Best Fashion Makeup & Hair Artist
- Lux Style Award for Most Stylish Musician
- Lux Style Award for Best Emerging Talent in Fashion
Honorary
edit- Chairperson's Lifetime Achievement Award
- Lifetime Achievement Award in Fashion
Defunct
edit- Best Supporting Actor in a Film
- Best Supporting Actress in a Film
- Best Male Playback in a Film
- Best Female Playback in a Film
- Best TV Play-Satellite
- Best TV Director-Satellite
- Best TV Actor-Satellite
- Best TV Actress-Satellite
- Best TV Play-Terrestrial
- Best TV Director-Terrestrial
- Best TV Actor-Terrestrial
- Best TV Actress-Terrestrial
- Best Artist of the Year
- Best Album of the Year
- Best Band of the Year
- Best Music Director
- Best Video Director (Jury Voted)
- Best Achievement in Fashion Design (Menswear)
- Best Achievement in Fashion Design (Womenswear)
- Best Achievement in Fashion Design (Prét)
- Best Achievement in Fashion Design (Luxury Prét)
- Best Achievement in Fashion Design (Lawn)
- Best Achievement in Fashion Design (Bridal)
- Best Achievement in Fashion Design (0–5 Years)
- Best Achievement in Fashion Design (5–15 Years)
- Most Stylish Sportsperson
- Best Fashion Publication
- Best Model of the Year (male)
- Best Model of the Year (female)
See also
editReferences
edit- ^ Mehreen Hasan (20 February 2018). "The secrets behind the Lux Style Awards that nobody wants to talk about". Dawn. Pakistan. Retrieved 4 January 2021.
- ^ "Naheed Chowdhry". On Frontiers. Retrieved 2 May 2019.
- ^ "In Conversation With Frieha Altaf". SiddySays. 30 August 2015. Retrieved 2 May 2019.
- ^ "Why the show must go on!". Haute. 30 November 2011. Retrieved 2 May 2019.
- ^ "The Siddysays Winners Of Lux Style Awards 2019". SiddySays. 2 April 2019. Retrieved 2 May 2019.
- ^ Kazi, Zain (23 February 2018). "7 Major Highlights of LUX Style Awards 2018 Which Are Absolutely Unforgettable". parhlo. Retrieved 2 May 2019.
- ^ Emanuel Sarfraz (1 August 2008). "Showbiz events latest casualty". The Nation. Archived from the original on 12 January 2011.
- ^ Rehman, Maliha (11 December 2018). "The LSAs just introduced critics choice awards". Images Dawn. Retrieved 2 May 2019.
- ^ "Results for 'lux style awards'". IMDb. Retrieved 2 May 2019.
- ^ Rehman, Maliha (26 February 2018). "Does the Mahira-Mehwish controversy mean the Lux Style Awards should be overhauled?". Images. Retrieved 30 June 2022.
- ^ "Controversies mar LSA 2019 nominations". The Express Tribune. 1 April 2019. Retrieved 30 June 2022.
- ^ "Lux Style Awards 2002 – Winners". luxstyleawards.com website. 15 June 2002. Archived from the original on 15 July 2003. Retrieved 5 January 2021.
