Joe Tea is a producer of iced tea and potato chips founded in 1998 by Steven and Ann Prato and based in Montclair, New Jersey. The tea is known for its all-natural taste and retro logo.[1][2][3]
| Company type | Private |
|---|---|
| Industry | Food and Beverage |
| Founded | 1998 |
| Founder | Steven Prato |
| Headquarters | Upper Montclair, NJ 07043 |
Area served | International |
Key people | Steven Prato, CEO Ann Prato |
| Products | Iced tea Potato chips |
| Website | www |
History
editSteven and Ann Prato started Joe Tea in the summer of 1998 and sold the product to local stores in Hoboken and the Jersey Shore. The store expanded to wholesale distribution and in a few years supplied the New York metropolitan area.[4]
By 2012, the company had expanded distribution to Chile, Japan, China, Korea, Indonesia, Brazil, Canada and Britain.[1]
As of 2017, the company has expanded to over 20 countries worldwide.
References
edit- ^ a b Jill P. Capuzzo (2012-10-16). "Bottled All-Natural Joe Tea, Created By A Montclair Couple, Is Catching On in New Jersey". njmonthly.com. Retrieved 2014-12-19.
- ^ Pat Tanner (2014-08-18). "The Ultimate Market For NJ Foods?". NJMonthly. Retrieved 2014-12-19.
- ^ Holly Korus (2011-07-03). "Name That Iced Tea Cocktail". Baristanet. Retrieved 2014-12-19.
- ^ Teresa Politano (2010-07-08). "Montclair-based Joe Tea rocks snacks and drinks". NJ.com. Retrieved 2014-12-19.