The AMA Gold Report Top 50,[1] formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death.
The Honomichl was a rating system developed by Jack Honomichl[2][3] that "is" the Fortune 500 list of market research firms.[citation needed]
Competitors include the Global Top 50 Research Organizations compiled by research press company RFL Communications, Inc.[4]
References
edit- ^ "2017 AMA Gold Report". ama.org. American Marketing Association. Archived from the original on 2017-11-16.
- ^ "Jack Honomichl - Obituary". kellogg.northwestern.edu. December 29, 2013.
wrote a by-lined column titled 'The Research Beat' in Advertising Age magazine for 18 years and created the 'Honomichl Top 50' US
- ^ "Remembering Jack Honomichl". researchworld.com. December 12, 2013.
- ^ "RFL Global Top 50 Research Organizations". rflonline.com. RFL Communications, Inc. Retrieved August 23, 2024.