Hayden5 is a video creation company headquartered in New York City, with offices in Los Angeles. The company was co-founded by Todd Wiseman Jr and. Milos S. Silber in 2009.[3] Wiseman Jr resigned from his role in Summer 2023.
 | |
| Hayden5 | |
| Formerly | Hayden 5 (with space) Man With A Cam |
| Company type | Private |
| Industry | Media production Advertising Entertainment |
| Founded | 2009 |
| Founders | Todd Wiseman Jr Milos S. Silber |
| Headquarters | New York City Los Angeles[1][2] |
Areas served | Worldwide |
| Products | Commercials Music videos Television Film Live Events |
| Services | Video production Video post-production Creative development |
| Divisions | Man With A Cam |
| Website | hayden5 manwithacam |
History
editEarly years
editTodd Wiseman Jr and Milos S. Silber met as film students at New York University in 2005. They were neighbors on the fifth floor of the Hayden Hall dormitory, which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in Brazil and moved to Westchester, New York during grade school. Wiseman Jr grew up in Tampa, Florida.[3]
Hayden5 was founded in 2009.
Early productions of Hayden5 included music videos for artists like Juelz Santana, Benny Benassi, and Mariah Carey, as well as branded content for The Economist and Bowlero Corporation (at the time, just a single bowling alley called Bowlmor Lanes).[4]
Software development
editIn 2014, Hayden5 developed proprietary software to manage the scale and volume of local productions they were managing across the United States and globally. The tool evolved into the current software suite, ProducerAI.[5]
In 2020, Hayden5 released Crew+, an always-on streaming production service.[6] In 2021, Hayden5 released Cloud Cuts, a full-service fully distributed post-production department. In 2022, they released Lightning Delivery, a service for expedited file transfers.[7]
Clients
edit| External videos | |
|---|---|
 "HelloFlo's Hilarious 'Camp Gyno' Commercial Goes Viral" (July 2013) | |
| "Jon Batiste Social Music Residency at the NoMad Hotel Recap" (August 2015) |
Hayden5 brand clients have included LinkedIn, Apple Inc., The New York Times, and Facebook. Notable film projects include We Live This,[8] Revolving Doors,[9] and Long Shot, which was nominated for an Emmy award.[10][11]
In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a Webby Award.[12][13][14][15]
Hayden5 produced a public service announcement for the Innocence Project that debuted in 2021.[16] The PSA won a Webby Award.[17][18]
Awards and nominations
edit| Year | Award | Nominee | Category | Result |
|---|---|---|---|---|
| 2013 | Webby Awards | HelloFlo – The Camp Gyno | Honoree | Won |
| 2014 | Telly Awards | Zipcar – I’d Tap That | Branded Content | Won |
| 2015 | Cannes Lions Awards | HelloFlo – First Moon Party | Online Film | Won |
| 2015 | Webby Awards | HelloFlo – First Moon Party | Advertising & Media - Branded Content | Won |
| 2015 | AICP Awards | HelloFlo – First Moon Party | Comedy | Nominated |
| 2015 | Tribeca Film Festival | We Live This | Special Jury Mention | Won |
| 2016 | Film Festival Kitzbühel | Lightningface | Best Short Film | Won |
| 2018 | Emmy Awards | Long Shot | Outstanding Short Documentary | Nominated |
| 2022 | Anthem Awards | Innocence Project – Happiest Moments | Best Humanitarian & Services Campaign | Won |
| 2022 | Clio Awards | Change The Ref – Bring Back Lockdown | Public Service Social Video | Won |
| 2022 | Webby Awards | Innocence Project – Happiest Moments | Public Service & Activism | Won |
Philanthropy
editAs a company, Hayden5 supports several philanthropic efforts under their non-profit arm named Hayden5 RISE, which launched in 2020. In 2021, with the global nonprofit Video Consortium, Hayden5 launched Gear Grant, an initiative dedicated to supporting underrepresented filmmakers.[19]
In July 2021, Hayden5 partnered with Phenomenal, a female-driven media brand, to create and finance "Own Your Crown" – a PSA celebrating National CROWN Day on July 3. The CROWN Coalition, an alliance of organizations, including Dove, National Urban League, and Color of Change, declared July 3 as National CROWN Day in 2020 to mark the one-year anniversary of the CROWN Act (“Creating a Respectful and Open World for Natural Hair”) in California. These and other actions eventually led to the passing of the CROWN Act of 2022, a bill in the United States Congress intended to prohibit discrimination based on hair style and hair texture by clarifying that such discrimination is illegal under existing federal law.[20][21][22][23]
Since 2016, Hayden5 has supported the cancer treatment and research institution, Memorial Sloan Kettering Cancer Center, in their Cycle for Survival indoor team cycling event that donates all of its proceeds to cancer research.[24] Hayden5 is also a supporter of Pencils of Promise, whose efforts help to build schools and increases educational opportunities in the developing world.[25]
Further reading
edit- Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits at Wall Street Journal, May 13, 2020
- From unemployment to startup at CNN, September 23, 2011
References
edit- ^ Hayden5 expands global production model to LA at Post Magazine; published May 11, 2021; retrieved May 11, 2022
- ^ Hayden5 expands global production model to LA at Reel360; published May 11, 2021; retrieved May 11, 2022
- ^ a b From unemployment to startup at CNN Money; by Andrea Williams; published September 23, 2011; retrieved May 11, 2022
- ^ Music Video Drive: Hayden 5 Media at Sonic Scoop; by David Weiss; published January 27, 2010; retrieved May 11, 2022
- ^ Real-time global, high-end production shoot - is such a thing possible? at Ad Forum; published July 2, 2021; retrieved May 11, 2022
- ^ Hayden5 Introduces Remote Production Service With Broadway-Worthy Song & Dance at Agency Spy; by Kyle O'Brien; published November 9, 2021; retrieved May 11, 2022
- ^ Ben Nelson, Melissa Balan Join Production Company Hayden5 at The Daily Brief; published June 13, 2021; retrieved May 11, 2022
- ^ 2015 TRIBECA FILM FESTIVAL ANNOUNCES AWARD WINNERS at Tribeca Film; published April 23, 2015; retrieved May 11; 2022
- ^ Short Of The Week; by Jason Sondhi; retrieved May 11, 2022
- ^ NYU Alumni Emmy Nominations 2018 at NYU; published 2018; retrieved May 11, 2022
- ^ [cdn.emmyonline.org/news_39th_nominations_v03.pdf NOMINEES FOR THE 39th ANNUAL NEWS & DOCUMENTARY EMMY® AWARDS ANNOUNCED] at Emmy Online; published July 26, 2018; retrieved May 11, 2022
- ^ 'Camp Gyno' Ad Gets It Oh-So Right, Makes Us Proud To Be Women (VIDEO) at HuffPost; by Julie Zeilinger; published July 30, 2013; retrieved May 11, 2022
- ^ "Camp Gyno" Ad Is An Amazing Breakthrough In Tampon Advertising at Buzzfeed; by Copyranter; published July 29, 2013; retrieved May 11, 2022
- ^ 'Camp Gyno' Ad About Periods Goes Viral at CNN; by Melissa Kondak; published August 8, 2013; retrieved May 11, 2022
- ^ The Camp Gyno ad shows we can finally discuss vaginas without giggling at The Guardian; by Arwa Mahdawi; published August 1, 2013; retrieved May 11, 2022
- ^ Top Spot of the Week: Hayden5 Captures "Happiest Moments," First-Ever PSA For The Innocence Project at Shoot Online; by Robert Goldrich; published July 2, 2021; retrieved May 11, 2022
- ^ Innocence Project Honored With Two Webby Anthem Awards, Dedicates Action Speech to Melissa Lucio on Texas Death Row at Innocence Project; published March 1, 2022; retrieved May 11, 2022
- ^ The Innocence Project’s first PSA captures the ‘Happiest Moments’ at Campaign US; by Mariah Cooper; published July 6, 2021; retrieved May 11, 2022
- ^ Hayden5 RISE & Video Consortium Launch 2021 Gear Grant at Shoot Online; publishedJuly 1, 2021; retrieved May 11, 2022
- ^ Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair at AdWeek; by Samantha Nelson; published July 6, 2021; retrieved May 11, 2022
- ^ National Crown Day: 13 states have passed laws to ban natural hair discrimination at Good Morning America; published July 2, 2021; retrieved May 11, 2022
- ^ Hey Queens and Kings, How Are You Celebrating CROWN Day? at The Root; by Maiysha Kai; published June 28, 2021; retrieved May 11, 2022
- ^ EXCLUSIVE: Meena Harris’ Phenomenal Releases T-shirt to Celebrate The CROWN Act at Women's Wear Daily; by Ryma Chikhoune; published June 28, 2021; retrieved May 11, 2022
- ^ Memorial Sloan Kettering at Vimeo; published 2018; retrieved May 11, 2022
- ^ Annual Report at Pencils of Promise; published 2020; retrieved May 11, 2022