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Funkmaster Flex

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Aston George Taylor Jr.[1] (born August 5, 1968),[1] professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Hot 97 in New York, which was a pop radio station at the time.[2]

Funkmaster Flex
Funkmaster Flex in 2018
Funkmaster Flex in 2018
Background information
Birth nameAston George Taylor Jr.
Also known as
  • Flex
  • Funk Flex
Born (1968-08-05) August 5, 1968 (age 56)
The Bronx, New York City, U.S.
GenresHip hop
Occupations
  • DJ
  • rapper
  • record producer
  • radio host
Instruments
Years active1987–present
Labels
Formerly of
Websiteinflexwetrust.com

Early life

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Aston Taylor Jr. was born in the Bronx borough of New York City to Jamaican immigrant parents.[3] His father, DJ Aston George Taylor Sr., was a sound system professional.[4] He was raised in a strict, religious household.[5] At the age of 16, he began DJing at local nightclubs.[4]

Radio career

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By the age of 19, he began working with fellow Bronx native Chuck Chillout for WRKS 98.7 Kiss-FM in New York. He later left KISS, and spent a brief period at 107.5 WBLS-FM.[6] In the early 1990s, Flex made club appearances at many of Vito Bruno's operated nightclubs. Bruno later convinced Joel Salkowitz, a regional vice president of Hot 97, to begin airing live broadcasts from clubs where he was performing. When they realized the resurgence of hip hop was coming fast from its decline in the eighties, they increased the hours of this urban radio programming.[2] Due to the success of that programming, in the spring of 1992 Funkmaster Flex began mixing and hosting his own show, a specialized rap program on Hot 97. With this, Hot 97 became the first pop station in New York to showcase rap. Flex has been with Hot 97 ever since, and currently airs nationally through syndication during weeknights and weekends.[2] He is well known for his signature "bomb drop" sound effect over records. On July 20, 2011, Kanye West & Jay-Z's "Otis" premiered on Flex's Hot 97 radio show. It took 22 minutes to get through as Flex restarted the song 25 times (roughly once every 53 seconds) and played the bomb sound effect 63 times.[7] Flex is also responsible for his early mentorship of his friend and former coworker at Hot 97, Angie Martinez.[8]

Website

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On August 3, 2010, Flex launched his news website InFlexWeTrust.com.[9] He makes the audio, video and mp3's of artist freestyles from his show "exclusively" available on the site. The site also posts entertainment news, music, cars, models, sports and technology. It joined the Complex media network in September 2012, and has been mentioned in songs, including Fabolous' "So NY."[10]

Music production

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By the mid-1990s, Flex was signed by a major record label, Loud Records, for a series of mixtapes entitled 60 Minutes of Funk. All four were certified gold by the RIAA in the US.[6] In 1995 he formed The Flip Squad along with seven of New York City's most respected disc jockeys, including Biz Markie, "BounceMasta" Doo Wop, Big Kap, DJ Enuff, Mister Cee, Frankie Cutlass, DJ Riz, Cipha Sounds and Mark Ronson. Their self-titled debut LP was released on MCA in late 1998. In 1999, he released The Tunnel with Def Jam, which included songs by artists Dr. Dre, Jay-Z, Eminem, LL Cool J, DJ Myth, Method Man, DMX, Nas and Snoop Dogg.[6] Other acts he has worked with include Yvette Michele, Pras, DJ Kool, Foxy Brown and Armand Van Helden.[11]

In October 2020, Flex announced plans of an upcoming album. In December, he released the album's lead single, "Lurkin", with King Von, while confirming that the album would feature an array of artists, including Juice Wrld, Kodak Black, Post Malone, Lil Baby, and Pop Smoke, among others. A release date is yet to be announced, however the album will be released through Flex's own label IFWT Films and Records.[12]

Television

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Funkmaster Flex first appeared on television in the early nineties on Yo! MTV Raps hosted by Fab 5 Freddy, DJ Myth, Ed Lover, and Doctor Dré.[13][14] He later did various hip-hop and automobile spots for MTV.

In 2003, Flex debuted his first television series, Ride with Funkmaster Flex on the Spike cable network.[15] The show documented the subculture of cars popular in hip hop culture. Noteworthy moments in the series included a look into Diddy's private jet and a visit to Eminem's studio.[15][16]

Flex later developed a one-off Spike TV show race event – The Funkmaster Flex Super Series Invitational.[17] The race featured 60 late-model stock car drivers at The Waterford Speedbowl in Connecticut.[17] Celebrities like Orange County Choppers, LL Cool J, and Lil' Kim were brought out to watch the event.[17]

ESPN noticed Ride with Funkmaster Flex and decided to create a show with Flex focusing on custom cars and interviewing athletes from the NBA, NFL, and Major League Baseball. Guests included Danica Patrick, Terrell Owens, and Jason Giambi. The show was called All Muscle with Funkmaster Flex and began airing early 2007.[18]

Later in 2007, a second show called Car Wars with Funkmaster Flex premiered on ESPN.[19] Car Wars asked different car customizers to modify existing vehicles for cash prizes. If featured automotive designers such as Patrick Schiavone, former Ford North American Truck & SUV Design Director and currently Vice President of Design at Whirlpool, Ford Explorer Exterior Design Manager Melvin Betancourt and Louis D'erasmo of Valanca Auto Concepts.[20]

For Fast Machines with Funkmaster Flex, Flex returned to Spike TV to focus on making muscle and modern car customization for celebrities. Examples included a 1955 Chevy Bel Air for Dale Earnhardt Jr., a 1966 Pontiac GTO for Pontiac Enthusiast Magazine and a 1970 Chevy Chevelle for the U.S. Marines. It also featured an interview with Royal Purple race driver Kathryn Minter.[21]

In 2010, Flex returned to MTV with a new show – Funk Flex Full Throttle. The show featured Flex interviewing hip-hop artists and customizing cars; either on location at Spring Break, the New York Auto Show or in his garage. Full Throttle also integrated reality elements as Flex directed his team of car customizers at various builds and allowed viewers inside the lifestyle of Hip-Hop stars.[22]

In 2014, Funkmaster Flex appeared on VH1 as part of the reality show This Is Hot 97.

Car Show Tour

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Taylor developed and promotes an annual eight-city Funkmaster Flex Custom Car & Bike Show Tour. It has had featured artists such as Drake, Nicki Minaj and Fabolous. Each stop showcases customized cars in competition for cash prizes and model and recording talent search. In 2010, he added the Funkmaster Flex Lifestyle Expo which included sneaker and DJ battles, video game competitions, skateboard demos.[23]

He also displays some of his personal collection of roughly 40 muscle cars at each stop of the tour.[24]

Auto design

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An FMF tenth-generation Ford F-150.

In 2005, Ford Motor Company opened its Dearborn design studio doors to Taylor to look at how to customize its product line-up and add exposure to the brand. He has since customized several models for Ford.[25]

Video games

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He is a voice actor in Quest for the Code in 2002.[26]

FunkMaster Flex's name was used on the American release for the PS2 video game Music 3000, FunkMaster Flex's Digital Hitz Factory in 2004.

Flex is a featured DJ on The Beat 102.7 in Grand Theft Auto IV, Grand Theft Auto IV: The Lost and Damned and The Ballad of Gay Tony.[27]

He is a celebrity adversary and an unlockable free agent fullback in season mode of ESPN NFL 2K5. He also has an unlockable team, the Baurtwell Funkmasters.[28]

Flex was an unlockable character and in-game narrator in Def Jam Vendetta.

Flex is also mentioned in the prelude of NBA 2K18 when talking to ATM (a CPU character).

Discography

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Main article: Funkmaster Flex discography

References

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  1. ^ a b Jason Birchmeier (August 5, 1968). "Funkmaster Flex | Biography & History". AllMusic. Archived from the original on March 14, 2016. Retrieved February 26, 2016.
  2. ^ a b c Charnas, Dan (2010). The Big Payback: The History of the Business of Hip-Hop, ISBN 978-1-101-44582-2
  3. ^ Birchmeir, Jason. "Funkmaster Flex Artist Biography". Archived from the original on February 14, 2019. Retrieved January 19, 2019.
  4. ^ a b Group, Vibe Media (March 1997). Vibe. Vibe Media. p. 88. Retrieved February 26, 2016 – via Internet Archive. Funkmaster Flex Born bronx. {{cite book}}: |last1= has generic name (help)
  5. ^ Sales, Nancy Jo. "Flex Time". Archived from the original on January 19, 2019. Retrieved January 19, 2019.
  6. ^ a b c Shapiro, Peter (2005) The Rough Guide to Hip-Hop, Rough Guides, ISBN 1-84353-263-8, p.149-150
  7. ^ Minichino, Nick (January 18, 2012). "Pazz & Jop 2011: Nick Minichino On Funkmaster Flex's ALL-CAPS Premiere Of Jay-Z And Kanye West's "Otis"". The Village Voice. Retrieved July 11, 2024.
  8. ^ Mitchell, Julian. "Get Paid To Be Yourself: The Business Of Being Angie Martinez". Forbes. Retrieved October 7, 2023.
  9. ^ "Funkmaster Flex Interviews Lil Wayne Live From Rikers". In Flex We Trust. August 3, 2010. Archived from the original on July 8, 2012. Retrieved February 26, 2016.
  10. ^ Martin, Andrew. "InFlexWeTrust.com Joins The Complex Media Network". Complex. Archived from the original on August 27, 2012. Retrieved February 26, 2016.
  11. ^ "Funkmaster Flex Music | Artistopia.com". July 7, 2011. Archived from the original on July 7, 2011.
  12. ^ Walker, Joe (December 10, 2020). "Funk Flex Teases Potential Album With King Von, 50 Cent, DDG, Tory Lanez & Every Other 2020 Rapper You Can Name". HipHopDX. Archived from the original on November 10, 2021. Retrieved December 10, 2020.
  13. ^ "Funkmaster Flex – Interview @ Yo MTV Raps 1995 (HQ)". YouTube. Archived from the original on July 1, 2016. Retrieved March 30, 2012.
  14. ^ "FUNK FLEX FULL THROTTLE | Reality TV @ Real Television". July 24, 2011. Archived from the original on July 24, 2011. Retrieved February 10, 2011.
  15. ^ a b "Funkmaster Flex Rides Back for Season II on Spike TV - re> NEW YORK, April 15 /PRNewswire/". Prnewswire.com. Archived from the original on October 13, 2012. Retrieved February 26, 2016.
  16. ^ "Eminem shows his GM truck to FunkMaster Flex". YouTube. Archived from the original on July 23, 2016. Retrieved March 30, 2012.
  17. ^ a b c Poniewozik, James. "Arts - Television - The New York Times". The New York Times. Archived from the original on July 14, 2011. Retrieved February 26, 2016.
  18. ^ Blades, Nicole. "Muscle Man – Celebs and jocks roll with DJ Funkmaster Flex when they want their own wheels of steel" ESPN The Magazine July. 2007.
  19. ^ "Funkmaster Flex Returns in Car Wars". The Car Connection. May 17, 2007. Archived from the original on March 4, 2016. Retrieved February 26, 2016.
  20. ^ "Car Wars with Funkmaster Flex Bstroll Rap Freestyle". YouTube. June 14, 2008. Archived from the original on December 12, 2021. Retrieved March 30, 2012.
  21. ^ "Fast Machines with Funk Master Flex | SPIKE". October 28, 2010. Archived from the original on October 28, 2010.
  22. ^ "Original TV Shows, Reality TV Shows". MTV. February 9, 2016. Archived from the original on March 14, 2011. Retrieved February 26, 2016.
  23. ^ Johnson, Mitchell."Royal Purple Lubricants Taps DJ Funkmaster Flex to Showcase Its Latest Performance Products" PR Newswire. March 8, 2010
  24. ^ "Funkmaster Flex's Classic and Muscle Cars - My Garage - Motor Trend Classic". Motortrend.com. June 20, 2006. Archived from the original on June 29, 2011. Retrieved February 26, 2016.
  25. ^ Mitchell C. Johnson."FORD FUSION AND F-150 TO RIDE FUNKMASTER FLEX STYLE" Ford Media. May 12, 2005
  26. ^ "STARBRIGHT® FOUNDATION LAUNCHES QUEST FOR THE CODE™, A STAR-STUDDED INTERACTIVE CD-ROM GAME FOR CHILDREN WITH ASTHMA". May 28, 2002. Archived from the original on February 21, 2003. Retrieved February 5, 2023.
  27. ^ GTA.net."Beat 102.7" GTA.net. 2010
  28. ^ Zawada, Chris."ESPN NFL 2K5" GamesRadar.com July 27, 2004
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