File:Wikipedia - Civil Engineer.jpg

Original file (1,424 × 1,744 pixels, file size: 291 KB, MIME type: image/jpeg)

Summary

 
This JPG graphic was created with GIMP.
Description
English: Magazine ads for the Wikipedia campaign.

Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.

Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.

Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.

The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).

Our tag reads: "I [edit] wikipedia"

The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.

Art Direction II Assignment
Professor
Holly Shields
Art Directors
Mike E. Perez, Mark Decker, Jacob Brubaker
Model
Johannes Kalliauer
Date
Source Own work based on: Wikipedia - Art Historian.jpg
Author Mike E. Perez, Johannes Kalliauer
Permission
(Reusing this file)
w:en:Creative Commons
attribution
This file is licensed under the Creative Commons Attribution 2.0 Generic license.
You are free:
  • to share – to copy, distribute and transmit the work
  • to remix – to adapt the work
Under the following conditions:
  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Other versions File:Wikipedia_-_Art_Historian.jpg

Licensing

w:en:Creative Commons
attribution
This file is licensed under the Creative Commons Attribution 2.0 Generic license.
You are free:
  • to share – to copy, distribute and transmit the work
  • to remix – to adapt the work
Under the following conditions:
  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

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depicts

8 October 2017

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Date/TimeThumbnailDimensionsUserComment
current23:12, 7 October 2017Thumbnail for version as of 23:12, 7 October 20171,424 × 1,744 (291 KB)JoKalliauer

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