In 2008, Pratham Books launched their 150th title "Kolhapur to Beijing---Freestyle!", amidst great excitement and fanfare. The book was released simultaneously by Virdhawal Khade, Olympians Nisha Millet and Hakimuddin Habibulla , Ashok Kamath [ Managing Trustee, Pratham Books] and the book's author Mala Kumar.
In a run up to the launch, Pratham Books had engaged in getting children to wish the swimmer before he proceeded to Beijing. Over 32,000 children and adults sent wishes through post, email, and also posted messages on the Pratham Books website and blog site.
A 164 ft (50m) long greeting card carrying these messages was presented to Veer. It was a heartening sight to see young children holding up the card for Veer and wishing him luck.
A nostalgic Veer said, "I'm very grateful to Pratham Books for having brought out this book, it brings back so many memories which would have otherwise been lost forever."
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