This article includes a list of general references, but it lacks sufficient corresponding inline citations. (December 2016) |
Código Emprende (Code Undertake) is a Spanish television series, hosted by Juan Ramón Lucas. The format of the show is owned by Televisión Española and BBVA.
| Codigo Emprende | |
|---|---|
 | |
| Genre | Business |
| Presented by | Juan Ramón Lucas |
| Country of origin | Spain |
| Original language | Spanish |
| No. of series | 1 |
| No. of episodes | 7 |
| Production | |
| Production locations | Valencia, Spain |
| Running time | 70 minutes |
| Production companies | Televisión Española and BBVA |
| Original release | |
| Network | La 1 TVE Internacional |
| Release | September 11 – October 23, 2013 |
Programme
editFormat
editThe show is a competitive reality television series that allows 6 entrepreneurs an opportunity to present their varying business that are in different evolution stages.
It shows, through personal stories, that any idea can be turned into a project to make a living and aims to promote the idea that in Spain you can create jobs.
It is based on the experiences of 6 new entrepreneurs seeking to get money to create jobs. Advised by a business expert, they will try to improve their projects over 6 weeks to convince a jury, that will award one of them a prize of 100,000 euros.
In those 6 weeks, the show depicts the entrepreneurs lives, so that the audience get to know their stories and who is on their sides. They witness their struggle to bring up an idea, enjoy their triumphs and their failures feel that their lives make us very close.[ambiguous]
In each of the chapters, participants will undergo a special tests that are sometimes very hard. They all meet to do exercises typical of business management courses: outdoor workouts (survival, rafting, communication in extreme conditions), actual sales simulations, and have experiences as workers in sectors that has nothing to do with theirs.
Team
editProduction
editProduced by Spanish Television in collaboration with producer CI Communicación, with the support of BBVA as a cultural sponsor.
- Presenter and producer: Juan Ramón Lucas.[1]
- Coach: Carles Torrecilla – professor at ESADE.
Jury
edit- María Benjumea – Infoempleo president and director of Spain Startup.[2]
- Paloma Cabello – MIT Enterprise Forum Spain president.
- Gustavo Vinacua – director of the BBVA Innovation Center.
Entrepreneurs
editThe 6 finalists were 'ordinary people'; 3 women and 3 men, from more than 2,000 applicants.[3]
| Entrepreneur | Origin (and residence) | Age | Project |
|---|---|---|---|
| Aitor Grandes | San Sebastián / Madrid | 36 years | 24 Symbols – flat rate eBook platform |
| Alejandro Fanjul | Gijón / Zaragoza | 33 years | Palbin – online shops for SMEs |
| Álvaro de la Rocha | Cartagena | 32 years | Tu chico de los recados (Spanish for 'your gofer') – delivery with ecological tricycles |
| Elisabet Cuenca | Barcelona | 36 years | OpenDomo Services – home automation systems |
| María Cózar | Valencia | 30 years | María Cózar Couture – female fashion designer |
| Rocío "Ro" Muñoz | Sevilla / Madrid | 37 years | Real Fábrica Española – authentic Spanish products store |
References
edit- ^ "BBVA to support SMEs and entrepreneurs through a new television program hosted by Juan Ramón Lucas - BBVA Banca para Todos". Archived from the original on 27 August 2013. Retrieved 27 August 2013.
- ^ "Codigo Emprende, un programa de tv para apoyar pymes y emprendedores | Actualidad Pyme". Archived from the original on 12 August 2013. Retrieved 27 August 2013.
- ^ "Los candidatos de "Código emprende", el reality de empresarios de TVE". 7 August 2013.
