DK (publisher)

(Redirected from BradyGames)

Dorling Kindersley Limited (branded as DK) is a British multinational publishing company specialising in illustrated reference books for adults and children in 63 languages.[2] It is part of Penguin Random House, a subsidiary of German media conglomerate Bertelsmann. Established in 1974, DK publishes a range of titles in genres including travel (including DK Eyewitness Travel), history, geography, science, space, nature, sports, gardening, cookery, parenting and many others. The worldwide CEO of DK is Paul Kelly. DK has offices in New York, Melbourne, London, Munich, New Delhi, Toronto, Madrid, Beijing, and Jiangmen. DK works with licensing partners such as Disney, LEGO, DC Comics, the Royal Horticultural Society, MasterChef, and the Smithsonian Institution. DK has commissioned authors such as Mary Berry, Monty Don, Robert Winston, Huw Richards, and Steve Mould for a range of books.

DK
Parent companyPenguin Random House
Founded1974; 50 years ago (1974)
London, England, UK
FoundersChristopher Dorling
Peter Kindersley
Country of originUnited Kingdom
Headquarters location80 Strand[1]
London, England, UK
Key peoplePaul Kelly
ImprintsAlpha, DK Eyewitness Travel, DK Children’s, DK Adult, DK Licensing, DK Learning, Phonic Books, Rebel Girls
No. of employees750
Official websitewww.dk.com

History

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Logo, 2014–2020

DK was founded in 1974 by Christopher Dorling and Peter Kindersley in London as a book packager. Its first book as a publisher in the UK was First Aid Manual for the British voluntary medical services.[3] In 1988, DK Inc. published the first Eyewitness book. DK Inc. began publishing in the United States in 1991. That same year, Microsoft bought a 26 percent stake in DK.[4] In 1996, DK hired Neal Porter, Richard Jackson and Melanie Kroupa from Orchard Books to start the DK Ink imprint, but Grolier sued the trio.[5] DK and Grolier settled the lawsuit.[6]

In 1999, DK overestimated the market for Star Wars books and was left with millions of unsold copies, resulting in crippling debt.[7] As a direct result, DK was taken over the following year by the Pearson plc media company and made part of Penguin Group, which also owned the Penguin Books label.[8] DK has continued to sell Star Wars books after the takeover.[9]

In 2013, Bertelsmann and Pearson completed a merger to form Penguin Random House.[10] Bertelsmann owned 53% and Pearson 47% of the company. Penguin's trade publishing activity continued to include DK under the newly formed Penguin Random House.[11] In July 2017, Pearson agreed to sell a 22% stake in the business to Bertelsmann, thereby retaining a 25% holding.[12][13] In December 2019, Bertelsmann agreed to acquire Pearson's 25% in Penguin Random House, and therefore DK, making it a wholly owned subsidiary of Bertelsmann.[14] In 2019, Prima Games was sold to Asteri Holdings.[15]

Publications

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DK publishes a range of titles internationally for adults and children. Most of the company's books are produced by teams of editors, designers and cartographers who work with freelance writers and illustrators. Some are endorsed by "imprimaturs": such as the British Medical Association, the Royal Horticultural Society and the British Red Cross.

BradyGames

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BradyGames was a publishing company in the United States operating as a DK imprint, which specializes in video game strategy guides, covering multiple video game platforms. It published its first strategy guide in November 1993 as a division of MacMillan Computer Publishing. In 1998, Simon & Schuster (which acquired Macmillan in 1994) divested BradyGames as part of its educational division to Pearson plc.[16] BradyGames has grown to publish roughly 90-100 guides per year.

On 1 June 2015, BradyGames merged with Prima Games, and future strategy guides made by the publishing company were published under the Prima Games label,[17] which was sold to Asteri Holdings in 2019.

Young adult

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DK commenced publishing books aimed at teens with the release of Heads Up Psychology in 2014.[18]

See also

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References

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  1. ^ "DK UK". dkbooks.
  2. ^ "About DK". dkbooks.
  3. ^ British Red Cross Society, St. John Ambulance, St. Andrews Ambulance, First Aid Manual, 1982, ISBN 0863180019
  4. ^ "Microsoft Corp acquires a minority stake in Dorling Kindersley Ltd". Thomson Financial. 18 March 1991. Archived from the original on 3 August 2009. Retrieved 30 October 2008.
  5. ^ Mansnerus, Laura (25 November 1996). "Not the Usual Farewell: Editors Quit and Are Sued". The New York Times.
  6. ^ "Grolier, DK Settle $8 Million Tampering Suit".
  7. ^ "Star Wars book flop hits DK". www.bbc.co.uk. BBC. 24 January 2000. Retrieved 17 October 2015.
  8. ^ Charles Goldsmith (3 April 2000). "Media Giant Pearson Acquires U.K. Publisher Dorling Kindersley". The Wall Street Journal. Dow Jones & Company, Inc. Retrieved 17 October 2015.
  9. ^ The Literator (16 May 2008), "Cover Stories: Political memoirs; the environmental Bible; Dorling Kindersley", The Independent
  10. ^ Bertelsmann And Pearson Complete Merger To Form Penguin Random House, The Random House Group, 1 July 2013, archived from the original on 24 September 2015, retrieved 24 July 2014
  11. ^ CEO Markus Dohle Announces Penguin Random House Global Leadership Team, Penguin Random House Group, 1 July 2013
  12. ^ "Pearson shares hit by Penguin stake sale". 11 July 2017. Retrieved 9 January 2020.
  13. ^ Sweney, Mark (11 July 2017). "Pearson sells slice of Penguin for $1bn". The Guardian. ISSN 0261-3077. Retrieved 9 January 2020.
  14. ^ "BMG Parent Bertelsmann to Acquire Full Stake in Penguin Random House". Billboard. Retrieved 9 January 2020.
  15. ^ "DK Sells Prima Games Digital Assets". Publishers Weekly. Retrieved 16 January 2020.
  16. ^ "Pearson Revises Simon & Schuster Deal". The New York Times. Associated Press. 4 July 1998.
  17. ^ "Two big video game strategy guide makers become one". Polygon. June 2015. Retrieved 2 June 2015.
  18. ^ Sally Lodge (29 April 2014). "DK Enters the Teen Market with Nonfiction Line". www.publishersweekly.com. PWxyz LLC. Retrieved 17 October 2015.
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