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Bonia Corporation Berhad (MYX: 9288) is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia.[1] It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.
 | |
| Company type | Public limited company |
|---|---|
| MYX: 9288 | |
| ISIN | MYL9288OO001 |
| Industry | Fashion |
| Founded | 1974 |
| Founder | Chiang Sang Sem |
| Headquarters | , |
Area served | Worldwide |
Key people | Chiang Sang Sem |
| Revenue | |
| Total assets | |
| Total equity | |
Number of employees | 787(2023) |
| Website | bonia |
History
editThe company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.[2][3]
Public listing on Bursa Malaysia
editIt was listed on the KLCI Bursa Malaysia secondary bourse in 1994. It later was transferred to the Main Board of Bursa Malaysia.[4]
Fiscal performance and acquisition
edit
For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.[5] For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011.[5] For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million Malaysian Ringgits.
Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world.[6]
In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada.[7]
Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand.[8][9] In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role.[10]
Special campaigns
editIn 2022, Bonia had its first collaboration with local star Scha Al-Yahya for Eid al-Fitr collection.[11] The brand has curated a special Raya campaign featuring Malaysian actress, Amelia Henderson in 2023.[12]
Brand ambassadors
editSee also
editReferences
edit- ^ "Bonia Corporation Berhad: Overview". www.globaldata.com.
- ^ "Company Overview of Bonia Corporation Berhad". Business Week. Archived from the original on 26 July 2013. Retrieved 26 July 2013.
- ^ "Bonia corporation berhad". www.lusha.com/.
- ^ Rebecca Lynne Tan for The Straits Times. 15 January 2014 Success in the bag
- ^ a b "Bonia Corporation Berhad Company Snapshot". The Winthrop Corporation. Archived from the original on 14 September 2013. Retrieved 26 July 2013.
- ^ "Investor – Bonia Corporation Berhad". bonia.listedcompany.com. Retrieved 30 March 2022.
- ^ "Bonia acquires 49% stake in leathergoods firm Braun Büffel". The Moodie Davitt Report. 4 January 2012. Retrieved 15 May 2023.
- ^ dev (9 December 2014). "Damiano Biella is Transforming Braun Buffel Into a Fashion-Forward Accessories House". Female Singapore - The Progressive Women's Fashion & Beauty Magazine. Retrieved 15 May 2023.
- ^ CHEONG, BERVIN. "Solid and stable developments are Braun Büffel's strengths". The Star. Retrieved 15 May 2023.
- ^ Adelia, Nabila. "Braun Buffel: Time For A Change | DA MAN Magazine". Retrieved 15 May 2023.
- ^ "Get ready to glam up with the Bonia x Scha collection". L'Officiel Malaysia. 19 April 2021. Retrieved 5 January 2024.
- ^ Meera Murugesan (27 March 2023). "#FASHION: Bonia x Amelia Collection". New Straits Times. Retrieved 5 January 2024.
- ^ Marcus Venu Das (3 January 2024). "Bonia picks TWICE's Nayeon as new brand ambassador". Marketing Interactive. Retrieved 5 January 2024.
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