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Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]
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| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | United Kingdom |
| Introduced | 1967 |
| Related brands | Tide, Dreft and Dynamo |
| Markets | Worldwide |
| Website | http://www.ariel.co.uk/ |
History
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It was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.[5][6][7]
References
edit- ^ "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. 16 February 2023.
- ^ Kanter, James (13 April 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
- ^ Steiro, Espen Bakke-Aas (2 May 2011). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
- ^ Reed, Stanley (1 January 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.
- ^ Chura, Hillary (21 February 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.
- ^ Tewari, Saumya (25 January 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
- ^ "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. 23 July 2021.
External links
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